Hello and welcome to my Twine page, If you’re here, it’s probably because you want to turn the Internet, AI, data, and digital technologies in general into a real growth opportunity — for yourself, your business, or your clients. My cross-industry experience is a real asset that allows me to understand a wide range of challenges: Luxury, Cosmetics, Services, Agri-food, Retail, Nonprofit, Industry… I can support you on many topics, such as: ✅ Defining digital strategies tailored to your business, sector, audiences, and clients. ✅ Setting up, configuring, and interpreting data on Google Analytics. ✅ Building custom dashboards (Looker Studio) to simplify data and focus on what truly matters. ✅ Training you on various tools: Google Analytics, Search Console, WordPress, Drupal, PIM or DAM platforms, AI tools (non-exhaustive list). ✅ Helping you analyze and improve your organization and/or processes to ensure you’re fully equipped to tackle your digital projects effectively. ✅ On a more operational level, assisting with project management, implementation, and performance tracking. Are you a brand? An agency? With nearly 20 years of cross-sector experience, I bring a comprehensive vision of digital marketing and can define and implement the most effective digital strategies and the most relevant projects for you or your clients. I’m a problem solver — that’s what drives me most. I enjoy challenges and approach them with a smile, because I know there’s always a solution — and I’ll find the best one. See you soon! #Acquisition #CustomerJourney #ProjectManagement #AI #PerformanceMeasurement #Analytics #Data…

THOMAS LANCELOT

Hello and welcome to my Twine page, If you’re here, it’s probably because you want to turn the Internet, AI, data, and digital technologies in general into a real growth opportunity — for yourself, your business, or your clients. My cross-industry experience is a real asset that allows me to understand a wide range of challenges: Luxury, Cosmetics, Services, Agri-food, Retail, Nonprofit, Industry… I can support you on many topics, such as: ✅ Defining digital strategies tailored to your business, sector, audiences, and clients. ✅ Setting up, configuring, and interpreting data on Google Analytics. ✅ Building custom dashboards (Looker Studio) to simplify data and focus on what truly matters. ✅ Training you on various tools: Google Analytics, Search Console, WordPress, Drupal, PIM or DAM platforms, AI tools (non-exhaustive list). ✅ Helping you analyze and improve your organization and/or processes to ensure you’re fully equipped to tackle your digital projects effectively. ✅ On a more operational level, assisting with project management, implementation, and performance tracking. Are you a brand? An agency? With nearly 20 years of cross-sector experience, I bring a comprehensive vision of digital marketing and can define and implement the most effective digital strategies and the most relevant projects for you or your clients. I’m a problem solver — that’s what drives me most. I enjoy challenges and approach them with a smile, because I know there’s always a solution — and I’ll find the best one. See you soon! #Acquisition #CustomerJourney #ProjectManagement #AI #PerformanceMeasurement #Analytics #Data…

Available to hire

Hello and welcome to my Twine page,

If you’re here, it’s probably because you want to turn the Internet, AI, data, and digital technologies in general into a real growth opportunity — for yourself, your business, or your clients.

My cross-industry experience is a real asset that allows me to understand a wide range of challenges: Luxury, Cosmetics, Services, Agri-food, Retail, Nonprofit, Industry…

I can support you on many topics, such as:

✅ Defining digital strategies tailored to your business, sector, audiences, and clients.
✅ Setting up, configuring, and interpreting data on Google Analytics.
✅ Building custom dashboards (Looker Studio) to simplify data and focus on what truly matters.
✅ Training you on various tools: Google Analytics, Search Console, WordPress, Drupal, PIM or DAM platforms, AI tools (non-exhaustive list).
✅ Helping you analyze and improve your organization and/or processes to ensure you’re fully equipped to tackle your digital projects effectively.
✅ On a more operational level, assisting with project management, implementation, and performance tracking.

Are you a brand? An agency?
With nearly 20 years of cross-sector experience, I bring a comprehensive vision of digital marketing and can define and implement the most effective digital strategies and the most relevant projects for you or your clients.

I’m a problem solver — that’s what drives me most. I enjoy challenges and approach them with a smile, because I know there’s always a solution — and I’ll find the best one.

See you soon!

#Acquisition #CustomerJourney #ProjectManagement #AI #PerformanceMeasurement #Analytics #Data

See more

Experience Level

Expert
Expert
Intermediate

Language

French
Fluent
English
Advanced

Work Experience

Digital project and traffic Manager at Sentric Safety Group
October 1, 2022 - November 30, 2023
- Acquisition audit and optimisation (SEO, SEA, social ads) - Analytics migration from Universal Analytics to Google Analytics 4 - Custom dashboards (Looker Studio) - Project Management: Sentricsafetygroup.com new website from RFP to launch
Digital Manager at X-PM Transition Partner
December 1, 2020 - August 31, 2020
Consultancy services in digital transformations.
Digital consultant at Digitalize it
February 1, 2019 - Present
- Consulting and support in Digital Strategy, CRM, Data, E-commerce and organisation (workflow, processes) - Project Management - Analytics - AI - Training
Digital and e-CRM Manager - International Coordination at CHANEL
April 2, 2007 - December 31, 2013
- Team management (up to 5 people) - Definition and deployment of international marketing campaigns (one shot projects, websites factory, e-CRM…) - Project manager on the chanel.com f&b website revamp (back end and localisation) - Brief and coordination of creative and technical agencies - International projects management (product launch, line launch, new muse communication, institutional communication) - Webanalytics - Markets coordination, support and training (22 markets, divided into 6 regions) - International webmastering management
Webmaster at Direct-d-sign.com
July 3, 2006 - March 30, 2007

Education

MASTER 1 EEA at UNIVERSITÉ PANTHÉON ASSAS Paris II
January 1, 2005 - October 13, 2025

Qualifications

Google Analytics certification
February 15, 2023 - February 15, 2024
E-Commerce certication
June 14, 2023 - October 13, 2025

Industry Experience

Consumer Goods, Manufacturing, Wholesale & Distribution, Non-Profit Organization, Education, Retail