Hello and welcome to my Twine page, If you’re here, it’s probably because you want to turn the Internet, AI, data, and digital technologies in general into a real growth opportunity — for yourself, your business, or your clients. My cross-industry experience is a real asset that allows me to understand a wide range of challenges: Luxury, Cosmetics, Services, Agri-food, Retail, Nonprofit, Industry… I can support you on many topics, such as: ✅ Defining digital strategies tailored to your business, sector, audiences, and clients. ✅ Setting up, configuring, and interpreting data on Google Analytics. ✅ Building custom dashboards (Looker Studio) to simplify data and focus on what truly matters. ✅ Training you on various tools: Google Analytics, Search Console, WordPress, Drupal, PIM or DAM platforms, AI tools (non-exhaustive list). ✅ Helping you analyze and improve your organization and/or processes to ensure you’re fully equipped to tackle your digital projects effectively. ✅ On a more operational level, assisting with project management, implementation, and performance tracking. Are you a brand? An agency? With nearly 20 years of cross-sector experience, I bring a comprehensive vision of digital marketing and can define and implement the most effective digital strategies and the most relevant projects for you or your clients. I’m a problem solver — that’s what drives me most. I enjoy challenges and approach them with a smile, because I know there’s always a solution — and I’ll find the best one. See you soon! #Acquisition #CustomerJourney #ProjectManagement #AI #PerformanceMeasurement #Analytics #Data

THOMAS LANCELOT

Hello and welcome to my Twine page, If you’re here, it’s probably because you want to turn the Internet, AI, data, and digital technologies in general into a real growth opportunity — for yourself, your business, or your clients. My cross-industry experience is a real asset that allows me to understand a wide range of challenges: Luxury, Cosmetics, Services, Agri-food, Retail, Nonprofit, Industry… I can support you on many topics, such as: ✅ Defining digital strategies tailored to your business, sector, audiences, and clients. ✅ Setting up, configuring, and interpreting data on Google Analytics. ✅ Building custom dashboards (Looker Studio) to simplify data and focus on what truly matters. ✅ Training you on various tools: Google Analytics, Search Console, WordPress, Drupal, PIM or DAM platforms, AI tools (non-exhaustive list). ✅ Helping you analyze and improve your organization and/or processes to ensure you’re fully equipped to tackle your digital projects effectively. ✅ On a more operational level, assisting with project management, implementation, and performance tracking. Are you a brand? An agency? With nearly 20 years of cross-sector experience, I bring a comprehensive vision of digital marketing and can define and implement the most effective digital strategies and the most relevant projects for you or your clients. I’m a problem solver — that’s what drives me most. I enjoy challenges and approach them with a smile, because I know there’s always a solution — and I’ll find the best one. See you soon! #Acquisition #CustomerJourney #ProjectManagement #AI #PerformanceMeasurement #Analytics #Data

Available to hire

Hello and welcome to my Twine page,

If you’re here, it’s probably because you want to turn the Internet, AI, data, and digital technologies in general into a real growth opportunity — for yourself, your business, or your clients.

My cross-industry experience is a real asset that allows me to understand a wide range of challenges: Luxury, Cosmetics, Services, Agri-food, Retail, Nonprofit, Industry…

I can support you on many topics, such as:

✅ Defining digital strategies tailored to your business, sector, audiences, and clients.
✅ Setting up, configuring, and interpreting data on Google Analytics.
✅ Building custom dashboards (Looker Studio) to simplify data and focus on what truly matters.
✅ Training you on various tools: Google Analytics, Search Console, WordPress, Drupal, PIM or DAM platforms, AI tools (non-exhaustive list).
✅ Helping you analyze and improve your organization and/or processes to ensure you’re fully equipped to tackle your digital projects effectively.
✅ On a more operational level, assisting with project management, implementation, and performance tracking.

Are you a brand? An agency?
With nearly 20 years of cross-sector experience, I bring a comprehensive vision of digital marketing and can define and implement the most effective digital strategies and the most relevant projects for you or your clients.

I’m a problem solver — that’s what drives me most. I enjoy challenges and approach them with a smile, because I know there’s always a solution — and I’ll find the best one.

See you soon!

#Acquisition #CustomerJourney #ProjectManagement #AI #PerformanceMeasurement #Analytics #Data

See more

Experience Level

Expert
Expert
Intermediate

Language

French
Fluent
English
Advanced

Work Experience

Webmaster at Direct-d-sign.com
July 3, 2006 - March 30, 2007
Digital and e-CRM Manager - International Coordination at CHANEL
April 2, 2007 - December 31, 2013
- Team management (up to 5 people) - Definition and deployment of international marketing campaigns (one shot projects, websites factory, e-CRM…) - Project manager on the chanel.com f&b website revamp (back end and localisation) - Brief and coordination of creative and technical agencies - International projects management (product launch, line launch, new muse communication, institutional communication) - Webanalytics - Markets coordination, support and training (22 markets, divided into 6 regions) - International webmastering management
Digital consultant at Digitalize it
February 1, 2019 - Present
- Consulting and support in Digital Strategy, CRM, Data, E-commerce and organisation (workflow, processes) - Project Management - Analytics - AI - Training
Digital project and traffic Manager at Sentric Safety Group
October 1, 2022 - November 30, 2023
- Acquisition audit and optimisation (SEO, SEA, social ads) - Analytics migration from Universal Analytics to Google Analytics 4 - Custom dashboards (Looker Studio) - Project Management: Sentricsafetygroup.com new website from RFP to launch
Digital Manager at X-PM Transition Partner
December 1, 2020 - August 31, 2020
Consultancy services in digital transformations.

Education

MASTER 1 EEA at UNIVERSITÉ PANTHÉON ASSAS Paris II
January 1, 2005 - October 13, 2025

Qualifications

Google Analytics certification
February 15, 2023 - February 15, 2024
E-Commerce certication
June 14, 2023 - October 13, 2025

Industry Experience

Consumer Goods, Manufacturing, Wholesale & Distribution, Non-Profit Organization, Education, Retail