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I'm Thuy Linh Pham Thi, a results-driven Marketing professional with 6+ years of experience managing data-driven digital campaigns across paid search, social, and ecommerce platforms. I design multi-channel strategies, analyze performance, and collaborate with cross-functional teams to drive revenue growth and customer acquisition. I excel at optimizing campaigns, running data-driven tests, and delivering actionable insights that improve ROAS and reduce CPA. I love turning analytics into strategic decisions and partnering with vendors and internal teams to maximize ROI and brand visibility.…I'm Thuy Linh Pham Thi, a results-driven Marketing professional with 6+ years of experience managing data-driven digital campaigns across paid search, social, and ecommerce platforms. I design multi-channel strategies, analyze performance, and collaborate with cross-functional teams to drive revenue growth and customer acquisition. I excel at optimizing campaigns, running data-driven tests, and delivering actionable insights that improve ROAS and reduce CPA. I love turning analytics into strategic decisions and partnering with vendors and internal teams to maximize ROI and brand visibility.

Thi Thuy Linh Pham

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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I'm Thuy Linh Pham Thi, a results-driven Marketing professional with 6+ years of experience managing data-driven digital campaigns across paid search, social, and ecommerce platforms. I design multi-channel strategies, analyze performance, and collaborate with cross-functional teams to drive revenue growth and customer acquisition. I excel at optimizing campaigns, running data-driven tests, and delivering actionable insights that improve ROAS and reduce CPA. I love turning analytics into strategic decisions and partnering with vendors and internal teams to maximize ROI and brand visibility.…I'm Thuy Linh Pham Thi, a results-driven Marketing professional with 6+ years of experience managing data-driven digital campaigns across paid search, social, and ecommerce platforms. I design multi-channel strategies, analyze performance, and collaborate with cross-functional teams to drive revenue growth and customer acquisition. I excel at optimizing campaigns, running data-driven tests, and delivering actionable insights that improve ROAS and reduce CPA. I love turning analytics into strategic decisions and partnering with vendors and internal teams to maximize ROI and brand visibility.

Available to hire

I’m Thuy Linh Pham Thi, a results-driven Marketing professional with 6+ years of experience managing data-driven digital campaigns across paid search, social, and ecommerce platforms. I design multi-channel strategies, analyze performance, and collaborate with cross-functional teams to drive revenue growth and customer acquisition.

I excel at optimizing campaigns, running data-driven tests, and delivering actionable insights that improve ROAS and reduce CPA. I love turning analytics into strategic decisions and partnering with vendors and internal teams to maximize ROI and brand visibility.

Skills

Google Ads

Facebook Ads

Email Marketing

Experience Level

Google Ads

Expert

Facebook Ads

Expert

Email Marketing

Expert

Language

Vietnamese

Fluent

English

Advanced

Work Experience

Senior Performance Marketing at Panasonic Sales VietNam

March 1, 2023 - August 1, 2024

Planned and executed integrated multi-channel campaigns across Meta Ads, Google Ads, TikTok Ads, YouTube Ads, and ecommerce platforms to support product launches and revenue growth. Improved campaign efficiency with a ~53% reduction in CPA, and achieved an approximate 8x ROAS. Led 23+ campaigns, coordinated with media vendors and agencies, and ensured projects stayed on time and within budget. Implemented robust analytics and tracking to monitor traffic, conversions, and user engagement, delivering actionable insights and performance reports. Conducted A/B testing on creatives, targeting, budgets, and landing pages to lift conversion rates to 4–5% and identify optimization opportunities. Achieved a 120% increase in website traffic and enhanced brand visibility through data-driven optimization.

Digital & Ecommerce Marketing at Amorepacific

April 1, 2021 - March 1, 2023

Executed digital marketing campaigns across Facebook, YouTube, Google Ads, and ecommerce platforms to raise brand awareness and boost online sales. Optimized paid social campaigns through A/B testing and multivariate experiments, tracked performance with detailed reports, and collaborated with cross-functional teams to ensure campaign alignment with business objectives. Explored new digital tools and advertising opportunities to create additional revenue streams and maximize impact.

Digital Marketing Executive at The Body Shop

July 1, 2019 - March 1, 2021

Managed multi-channel digital marketing efforts (Google Ads, website, Facebook, Instagram, YouTube) to increase brand awareness and customer engagement. Planned and executed integrated campaigns, built social communities to gather customer insights, and produced content adhering to brand guidelines. Analyzed performance across channels to support data-driven decisions and proposed new digital channels to expand reach and drive revenue.