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While many brands focus solely on acquisition, I specialize in the critical stage of retention. As a Digital Marketing Specialist focused on CRM and cross-channel engagement, I help businesses solve the "leaky funnel" problem by turning one-time buyers into loyal advocates. I have a proven track record of driving a 12–41% increase in monthly repeat orders by leveraging high-performance WhatsApp strategies with read rates up to 85% through data-driven segmentation and personalized messaging. I am a proactive fast-learner with a growth mindset, constantly evolving my skills in SEO and marketing automation to build integrated strategies that maximize customer lifetime value (CLV). I am eager to bring my data-driven approach and adaptability to a global team, solving retention challenges through continuous learning and customer-centric communication.…While many brands focus solely on acquisition, I specialize in the critical stage of retention. As a Digital Marketing Specialist focused on CRM and cross-channel engagement, I help businesses solve the "leaky funnel" problem by turning one-time buyers into loyal advocates. I have a proven track record of driving a 12–41% increase in monthly repeat orders by leveraging high-performance WhatsApp strategies with read rates up to 85% through data-driven segmentation and personalized messaging. I am a proactive fast-learner with a growth mindset, constantly evolving my skills in SEO and marketing automation to build integrated strategies that maximize customer lifetime value (CLV). I am eager to bring my data-driven approach and adaptability to a global team, solving retention challenges through continuous learning and customer-centric communication.

Tiara Citra Cyntia Dewi

Digital Marketer, Social Media Manager, Copywriter, +3

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While many brands focus solely on acquisition, I specialize in the critical stage of retention. As a Digital Marketing Specialist focused on CRM and cross-channel engagement, I help businesses solve the "leaky funnel" problem by turning one-time buyers into loyal advocates. I have a proven track record of driving a 12–41% increase in monthly repeat orders by leveraging high-performance WhatsApp strategies with read rates up to 85% through data-driven segmentation and personalized messaging. I am a proactive fast-learner with a growth mindset, constantly evolving my skills in SEO and marketing automation to build integrated strategies that maximize customer lifetime value (CLV). I am eager to bring my data-driven approach and adaptability to a global team, solving retention challenges through continuous learning and customer-centric communication.…While many brands focus solely on acquisition, I specialize in the critical stage of retention. As a Digital Marketing Specialist focused on CRM and cross-channel engagement, I help businesses solve the "leaky funnel" problem by turning one-time buyers into loyal advocates. I have a proven track record of driving a 12–41% increase in monthly repeat orders by leveraging high-performance WhatsApp strategies with read rates up to 85% through data-driven segmentation and personalized messaging. I am a proactive fast-learner with a growth mindset, constantly evolving my skills in SEO and marketing automation to build integrated strategies that maximize customer lifetime value (CLV). I am eager to bring my data-driven approach and adaptability to a global team, solving retention challenges through continuous learning and customer-centric communication.

Available to hire

While many brands focus solely on acquisition, I specialize in the critical stage of retention. As a Digital Marketing Specialist focused on CRM and cross-channel engagement, I help businesses solve the “leaky funnel” problem by turning one-time buyers into loyal advocates. I have a proven track record of driving a 12–41% increase in monthly repeat orders by leveraging high-performance WhatsApp strategies with read rates up to 85% through data-driven segmentation and personalized messaging.

I am a proactive fast-learner with a growth mindset, constantly evolving my skills in SEO and marketing automation to build integrated strategies that maximize customer lifetime value (CLV). I am eager to bring my data-driven approach and adaptability to a global team, solving retention challenges through continuous learning and customer-centric communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Digital Marketing Specialist at PT. Bunda Solusi Indonesia

December 1, 2023 - November 1, 2025

Led end-to-end CRM campaigns for retail stores in children’s supplements, including WhatsApp outreach, promotional broadcasts, and segmentation-based messaging. Monitored delivery (85-100%), read (65-85%), and response (13-35%) metrics, deriving actionable insights to drive continuous improvement. Increased monthly repeat order rate by 12-41% through targeted WhatsApp CRM campaigns and personalized messaging. Developed conversational copywriting, chatbot flows, and automated templates for welcome, follow-up, and transactional messages. Executed advanced audience segmentation based on user behavior and purchase history to deliver highly personalized communication. Maintained and analyzed audience databases to support data-informed marketing strategies. Wrote and edited SEO-optimized partner and child development articles to boost organic reach and brand credibility. Collaborated with marketing teams to align CRM campaigns with overarching digital marketing initiatives.

Social Media Intern at PT. Bunda Solusi Indonesia

January 1, 2022 - February 1, 2022

Fostered stronger online relationships through active community engagement and follower response, while providing comprehensive support to Creative and Marketing teams on campaign planning. (Volunteer)

Social Media Associate at The VR Superstore

September 1, 2023 - December 1, 2023

Orchestrated end-to-end social media content strategy for Twitter/X and Instagram, including high-impact copywriting, visual asset coordination, and performance monitoring.

Content & Communications Lead at Deal Lite

December 1, 2023 - April 1, 2024

Publishing communications lead for an intelligent platform that tracks high-growth startups and investor activity. Conducted external outreach via email and press, managed content publication using WordPress, and maintained a critical media contact database.

CRM Specialist at PT. Bunda Solusi Indonesia

December 20, 2023 - November 20, 2025

End-to-end WhatsApp CRM campaigns for customer engagement and retention; monitored delivery/read/response metrics (delivery 85–100%, read 65–85%, response ~13%); increased monthly repeat order rate by 12–41% through targeted WhatsApp campaigns, personalized messaging, and behavior-based segmentation; developed data-driven insights and real-time campaign optimization; created conversational copy, chatbot flows, and automated templates for welcome, follow-up, and transactional messages; conducted regular A/B testing to optimize formats, timing, and audience groups; ensured data cleanliness and accuracy; collaborated with marketing, content, and product teams to align messaging and campaigns.

Communications / Publishing Specialist at Deal Lite

December 20, 2023 - April 20, 2024

Tracked high-growth startups and investor activity on an intelligent platform; conducted external outreach via email/LinkedIn to source press releases; managed content publication using WordPress; maintained the critical media contact database.