Available to hire
Hi, I’m Tiffany Smith, a Creative Digital Engagement Specialist based in Grimsby, ON. I partner with brands, events, and community organizations to grow their Instagram presence through visually compelling content and authentic storytelling.
I’m proficient in Reels, carousels, static posts, and end-to-end campaign planning, plus performance analysis to inform creative direction. I thrive in cross-functional teams, stay on top of trends, and love turning audience insights into engaging experiences that boost visibility and participation.
Language
English
Fluent
Work Experience
Digital Marketing Strategist (Contract) at Metroline Commercial Construction
June 1, 2025 - PresentCreated Instagram content, Reels, Stories, and carousel posts to promote events, services, and campaigns. Managed posting schedule and performance tracking to optimize reach and engagement. Collaborated with team members to align visuals, copy, and campaign strategy with business objectives. Provided basic consultation on Instagram ads to support campaign amplification.
Digital Marketing Intern – Growth & Engagement at Ideabox
March 1, 2025 - June 1, 2025Developed and published short-form Instagram content, including Reels and carousels, for local business campaigns, boosting audience engagement and visibility. Assisted in content calendar planning, aligning posting schedules with campaign goals and community-driven initiatives. Monitored engagement metrics and analyzed post performance to optimize creative direction and increase reach. Provided guidance on Instagram promotional tactics, including basic ad setups to extend campaign impact. Researched trends, hashtags, and emerging platform features to improve organic growth and audience interaction.
Social Media Content Producer & Marketing Support (Contract) at Chelsea Rae Shaman
March 1, 2023 - PresentCreated Instagram Reels, carousels, and static posts to promote events, workshops, and community programs. Tracked engagement and reach metrics to inform future content and improve audience interaction. Collaborated on campaign objectives and content calendars, advising on strategy and creative direction. Produced visual assets and copy aligned with brand voice to maximize relevance and shareability.
Associate Photographer & Digital Content Support at Village Studio
November 1, 2022 - PresentProduced professional photography and short-form video content for social media, Instagram campaigns, and promotional materials, helping to elevate brand visuals and engagement.
Digital Content & Community Support (Contract) at The 8th Fire
April 1, 2022 - PresentDesigned and executed Instagram content, including Reels, social proof graphics, and event highlights to engage program participants. Supported campaign strategy through performance tracking and content planning. Implemented audience feedback and analytics insights to adjust posting and messaging strategies.
Administrative & Marketing Support at Apollogreen
January 1, 2017 - December 1, 2021Supported marketing campaigns, content creation, and communications for early-stage startup initiatives, coordinating assets and stakeholder updates.
Education
Diploma, Digital Marketing & Analytics at Metro College
June 6, 2024 - January 1, 2025Diploma, Journalism (GPA 3.81) at SAIT Polytechnic
September 7, 2009 - April 1, 2011Photojournalism Major
Qualifications
Google Ads
January 14, 2026 - January 14, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education
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