Hi, I’m Tiffany Rio Florido, a brand and social media strategist who blends creative storytelling with audience insights to grow brands in tech, lifestyle, and sports. Over the past five years, I’ve built cohesive visual systems, led cross-functional creative teams, and steered multi-million-dollar campaigns from concept to launch. I’m passionate about turning data into human-centered campaigns and have delivered measurable impact across brand identity, campaigns, and digital experiences. I’m currently pursuing an MBA and bring hands-on experience navigating high-pressure situations, including crisis communications for Huawei Canada and market launches for NorthStar Bets, while continuing to grow First Glance Studio into a scalable design and content platform.…

Tiffany Rio Florido

Hi, I’m Tiffany Rio Florido, a brand and social media strategist who blends creative storytelling with audience insights to grow brands in tech, lifestyle, and sports. Over the past five years, I’ve built cohesive visual systems, led cross-functional creative teams, and steered multi-million-dollar campaigns from concept to launch. I’m passionate about turning data into human-centered campaigns and have delivered measurable impact across brand identity, campaigns, and digital experiences. I’m currently pursuing an MBA and bring hands-on experience navigating high-pressure situations, including crisis communications for Huawei Canada and market launches for NorthStar Bets, while continuing to grow First Glance Studio into a scalable design and content platform.…

Available to hire

Hi, I’m Tiffany Rio Florido, a brand and social media strategist who blends creative storytelling with audience insights to grow brands in tech, lifestyle, and sports. Over the past five years, I’ve built cohesive visual systems, led cross-functional creative teams, and steered multi-million-dollar campaigns from concept to launch. I’m passionate about turning data into human-centered campaigns and have delivered measurable impact across brand identity, campaigns, and digital experiences. I’m currently pursuing an MBA and bring hands-on experience navigating high-pressure situations, including crisis communications for Huawei Canada and market launches for NorthStar Bets, while continuing to grow First Glance Studio into a scalable design and content platform.

See more

Skills

Experience Level

Language

English
Fluent
Chinese
Intermediate

Work Experience

Brand & Social Media Manager at NorthStar Gaming / NorthStar Bets / Toronto Star
December 31, 2024 - September 30, 2025
Led brand growth, development, and social media across multiple properties; designed high-impact brand campaigns; managed a $1M+ social media budget; delivered 4M+ monthly impressions, 30% engagement growth, and 40% efficiency improvements in creative workflows through cross-functional team leadership and data-driven optimization.
Founder at First Glance Studio
January 1, 2022 - Present
Founded and led a brand design studio delivering 300+ assets across brand launches, campaigns, and evergreen content; built scalable design systems and mentored high-performing creative teams to deliver consistent, audience-led outcomes.
Crisis Communications & Social Media Management at Huawei Canada
January 1, 2021 - October 1, 2025
Managed Huawei Canada’s social channels during a global PR crisis and misinformation challenges; developed crisis communication policies, improved sentiment, grew following to 100K, and generated 50M+ impressions in six months.
Brand Growth Lead / Brand Strategy & Identity at NorthStar Gaming / NorthStar Bets / Toronto Star
December 31, 2025 - October 1, 2025
Led brand growth, brand development, social media engagement, and cross-platform campaigns; built cohesive brand systems and multi-channel campaigns; collaborated with cross-functional teams to deliver measurable growth for technology, sports, and media brands.
Social Media Manager at Huawei Technologies
December 31, 2021 - October 1, 2025
Managed Huawei Canada’s Twitter, Facebook, and Instagram during global crises; developed crisis communication policies; grew followers to 100K and 50M impressions in six months; improved positive sentiment by 60%.
Brand Strategy & Design Consultant at Bauer Hockey
December 31, 2025 - October 1, 2025
Developed and executed brand strategies, design systems, and campaigns for Bauer Hockey; produced assets for multiple channels; helped scale brand presence.
Brand Strategy & Campaign Designer (Freelance) at Sporting Life
December 31, 2022 - October 1, 2025
Led brand strategy, content planning, and multi-channel campaigns for 2022 initiatives; designed assets and content systems; enhanced brand consistency across platforms.
Founder at First Glance Studio
January 1, 2022 - Present
Founded a creative studio, delivering 300+ design assets across brand launches and campaigns; built scalable creative systems and led cross-functional teams.

Education

Master of Digital Product Management at Queen's University
January 11, 2030 - January 1, 2027
Bachelor of Commerce at Toronto Metropolitan University
January 1, 2015 - January 1, 2019
Exchange Program – Bachelor of Business at RMIT, Melbourne Institute of Technology
January 1, 2017 - October 1, 2025
Master of Digital Product Management at Queen's University
January 11, 2030 - January 1, 2027
Bachelor of Commerce (Real Estate Management) at Toronto Metropolitan University
January 1, 2015 - January 1, 2019
Exchange Program at RMIT, Melbourne Institute of Technology
January 1, 2017 - January 1, 2017
Master of Digital Product Management at Queen's University
January 11, 2030 - January 1, 2027
Bachelor of Commerce (Real Estate Management) with Minor in Chinese at Toronto Metropolitan University
January 1, 2015 - January 1, 2019
Exchange Program – Bachelor of Business at RMIT, Melbourne Institute of Technology
January 1, 2017 - December 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Education, Gaming

Skills

Experience Level