Tigran Shishmanyan

Available to hire

Hi, I’m Tigran Shishmanyan, a results-driven digital marketing and influencer marketing manager with over a decade of experience driving growth across music, entertainment, crypto, and fintech sectors.

About

Hi, I’m Tigran Shishmanyan, a results-driven digital marketing and influencer marketing manager with over a decade of experience driving growth across music, entertainment, crypto, and fintech sectors. I excel at building global creator programs, designing data-driven strategies, and delivering cross-channel campaigns on Meta, TikTok, Google, and YouTube. I thrive in fast-moving environments and enjoy blending storytelling with performance marketing to deliver measurable results.

I partner with artists, brands, and creators worldwide to scale creator pipelines, optimize campaigns through robust analytics, and turn insights into actionable growth. My approach combines creative collaboration with rigorous execution to drive engagement, reach, and revenue across diverse markets.

  • 10 years' experience
  • Joined July 2025

Languages

  • ArmenianFluent
  • RussianFluent
  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Non-Profit Organization
  • Professional Services
  • Consumer Goods
  • Financial Services
  • Software & Internet
  • Education

More experts in Yerevan, Armenia

Work experience· 7 roles

Senior Influencer Marketing Manager (Crypto Projects) · TheSoul PublishingJun 2025 – Dec 2025 · 7 mos

Led end-to-end influencer marketing campaigns for Web3/crypto. Managed creator outreach, negotiation, briefs, and multi-phase execution. Collaborated with SMM & PR teams to unify messaging. Tracked performance, optimized deliverables, and reported insights.

Social Media Marketing Manager · Action ClutchSep 2023 – Jun 2025 · 1 yr 10 mos

Managed the brand’s social media strategy across Instagram, TikTok, Facebook, and YouTube. Produced and optimized content, coordinated creators, and supported product launches. Increased engagement and reach through data-driven content planning and performance reporting. Curated targeted content calendars that increased audience interaction and strengthened brand presence.

Digital Music Marketing Expert · Upwork (Freelance)Jan 2019 – Sep 2025 · 6 yrs 9 mos

Developed and executed comprehensive digital marketing strategies for diverse music artists and bands. Managed social media accounts, driving engagement and follower growth by over 50% within six months. Implemented targeted social ads and PR campaigns, resulting in a 30% increase in streaming numbers. Facilitated playlist placements and music distribution, enhancing visibility and reach for clients.

Regional Influencer Marketing Manager · FBS.comJan 2018 – May 2020 · 2 yrs 5 mos
Digital Marketing Specialist (Intern) · iNexxusNov 2016 – Feb 2017 · 4 mos
Digital Music Marketing Expert · MusicPromo TodayNov 2016 – Feb 2020 · 3 yrs 4 mos
Marketing / Project Manager · Enlight StudiesFeb 2015 – Feb 2018 · 3 yrs 1 mo

Education

Master’s Degree · Agribusiness Teaching Center2016 – 2018
Bachelor’s Degree · Armenian State University of Economics2010 – 2016
High School Diploma · High School after Norayr Sissakian #52000 – 2010

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