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Hi, I’m Tigran Shishmanyan, a results-driven digital marketing and influencer marketing manager with over a decade of experience driving growth across music, entertainment, crypto, and fintech sectors. I excel at building global creator programs, designing data-driven strategies, and delivering cross-channel campaigns on Meta, TikTok, Google, and YouTube. I thrive in fast-moving environments and enjoy blending storytelling with performance marketing to deliver measurable results. I partner with artists, brands, and creators worldwide to scale creator pipelines, optimize campaigns through robust analytics, and turn insights into actionable growth. My approach combines creative collaboration with rigorous execution to drive engagement, reach, and revenue across diverse markets.…Hi, I’m Tigran Shishmanyan, a results-driven digital marketing and influencer marketing manager with over a decade of experience driving growth across music, entertainment, crypto, and fintech sectors. I excel at building global creator programs, designing data-driven strategies, and delivering cross-channel campaigns on Meta, TikTok, Google, and YouTube. I thrive in fast-moving environments and enjoy blending storytelling with performance marketing to deliver measurable results. I partner with artists, brands, and creators worldwide to scale creator pipelines, optimize campaigns through robust analytics, and turn insights into actionable growth. My approach combines creative collaboration with rigorous execution to drive engagement, reach, and revenue across diverse markets.

Tigran Shishmanyan

PRO

Digital Marketer, Influencer Marketing Manager, Project Manager, +6

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Hi, I’m Tigran Shishmanyan, a results-driven digital marketing and influencer marketing manager with over a decade of experience driving growth across music, entertainment, crypto, and fintech sectors. I excel at building global creator programs, designing data-driven strategies, and delivering cross-channel campaigns on Meta, TikTok, Google, and YouTube. I thrive in fast-moving environments and enjoy blending storytelling with performance marketing to deliver measurable results. I partner with artists, brands, and creators worldwide to scale creator pipelines, optimize campaigns through robust analytics, and turn insights into actionable growth. My approach combines creative collaboration with rigorous execution to drive engagement, reach, and revenue across diverse markets.…Hi, I’m Tigran Shishmanyan, a results-driven digital marketing and influencer marketing manager with over a decade of experience driving growth across music, entertainment, crypto, and fintech sectors. I excel at building global creator programs, designing data-driven strategies, and delivering cross-channel campaigns on Meta, TikTok, Google, and YouTube. I thrive in fast-moving environments and enjoy blending storytelling with performance marketing to deliver measurable results. I partner with artists, brands, and creators worldwide to scale creator pipelines, optimize campaigns through robust analytics, and turn insights into actionable growth. My approach combines creative collaboration with rigorous execution to drive engagement, reach, and revenue across diverse markets.

Available to hire

Yerevan, Armenia

Hi, I’m Tigran Shishmanyan, a results-driven digital marketing and influencer marketing manager with over a decade of experience driving growth across music, entertainment, crypto, and fintech sectors. I excel at building global creator programs, designing data-driven strategies, and delivering cross-channel campaigns on Meta, TikTok, Google, and YouTube. I thrive in fast-moving environments and enjoy blending storytelling with performance marketing to deliver measurable results.

I partner with artists, brands, and creators worldwide to scale creator pipelines, optimize campaigns through robust analytics, and turn insights into actionable growth. My approach combines creative collaboration with rigorous execution to drive engagement, reach, and revenue across diverse markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Armenian

Fluent

Russian

Fluent

English

Fluent

Work Experience

Senior Influencer Marketing Manager (Crypto Projects) at TheSoul Publishing

June 1, 2025 - December 1, 2025

Led end-to-end influencer marketing campaigns for Web3/crypto. Managed creator outreach, negotiation, briefs, and multi-phase execution. Collaborated with SMM & PR teams to unify messaging. Tracked performance, optimized deliverables, and reported insights.

Digital Music Marketing Expert at Upwork (Freelance)

January 1, 2019 - September 1, 2025

Developed and executed comprehensive digital marketing strategies for diverse music artists and bands. Managed social media accounts, driving engagement and follower growth by over 50% within six months. Implemented targeted social ads and PR campaigns, resulting in a 30% increase in streaming numbers. Facilitated playlist placements and music distribution, enhancing visibility and reach for clients.

Social Media Marketing Manager at Action Clutch

September 1, 2023 - June 1, 2025

Managed the brand’s social media strategy across Instagram, TikTok, Facebook, and YouTube. Produced and optimized content, coordinated creators, and supported product launches. Increased engagement and reach through data-driven content planning and performance reporting. Curated targeted content calendars that increased audience interaction and strengthened brand presence.

Regional Influencer Marketing Manager at FBS.com

January 1, 2018 - May 1, 2020

Managed influencer sourcing, negotiations, and campaign execution across regions. Spearheaded localized content strategies with micro-influencers to enhance brand authenticity, driving increased customer trust and regional market responsiveness. Cultivated strategic partnerships with niche influencers to diversify campaign reach, significantly enhancing engagement quality and regional brand visibility.

Digital Music Marketing Expert at MusicPromo Today

November 1, 2016 - February 1, 2020

Develop targeted digital campaigns that increase audience engagement and expand reach across streaming platforms. Coordinate cross-functional teams to align marketing initiatives with release schedules, ensuring timely content delivery. Analyze listener data to optimize promotional strategies, improving campaign relevance and user retention. Manage partnerships with platforms and influencers to enhance brand visibility and drive music discovery. Implement performance tracking systems to monitor campaign effectiveness and guide strategic adjustments.

Digital Marketing Specialist (Intern) at iNexxus

November 1, 2016 - February 1, 2017

Assisted in daily digital marketing tasks, enhancing brand visibility and engagement. Conducted market research to identify trends and opportunities, contributing to strategic planning. Developed content for social media platforms, increasing follower engagement. Collaborated with team members to implement marketing campaigns, gaining hands-on experience in a startup environment.

Marketing / Project Manager at Enlight Studies

February 1, 2015 - February 1, 2018

Directed project planning, marketing campaigns, and cross-team coordination. Coordinated cross-functional communication to streamline campaign delivery, increasing stakeholder engagement and ensuring timely project completion within budget constraints. Coordinated cross-functional teams to streamline campaign workflows, accelerating project delivery and enhancing overall responsiveness to market changes.