I am an experienced entrepreneur and digital marketing specialist with over 10 years of success in digital marketing and startup development. I have founded two innovation-driven companies, Silver Monitor in senior care health tech, and Studio Rebus, a digital marketing agency. I have a proven track record in brand building, leading interdisciplinary teams, and scaling tech products using agile and lean methodologies. My work has been recognized at leading international startup forums, with awards in entrepreneurship and technology innovation across Europe. Currently, I manage mentor programs and accelerator initiatives supporting early-stage health-tech startups across Europe, including Health Venture Lab in Budapest and Startup Factory Zagreb. I combine a passion for healthcare innovation with practical digital marketing expertise to help startups scale and succeed in competitive markets.…

Tihana Petricevic

I am an experienced entrepreneur and digital marketing specialist with over 10 years of success in digital marketing and startup development. I have founded two innovation-driven companies, Silver Monitor in senior care health tech, and Studio Rebus, a digital marketing agency. I have a proven track record in brand building, leading interdisciplinary teams, and scaling tech products using agile and lean methodologies. My work has been recognized at leading international startup forums, with awards in entrepreneurship and technology innovation across Europe. Currently, I manage mentor programs and accelerator initiatives supporting early-stage health-tech startups across Europe, including Health Venture Lab in Budapest and Startup Factory Zagreb. I combine a passion for healthcare innovation with practical digital marketing expertise to help startups scale and succeed in competitive markets.…

Available to hire

I am an experienced entrepreneur and digital marketing specialist with over 10 years of success in digital marketing and startup development. I have founded two innovation-driven companies, Silver Monitor in senior care health tech, and Studio Rebus, a digital marketing agency. I have a proven track record in brand building, leading interdisciplinary teams, and scaling tech products using agile and lean methodologies. My work has been recognized at leading international startup forums, with awards in entrepreneurship and technology innovation across Europe.

Currently, I manage mentor programs and accelerator initiatives supporting early-stage health-tech startups across Europe, including Health Venture Lab in Budapest and Startup Factory Zagreb. I combine a passion for healthcare innovation with practical digital marketing expertise to help startups scale and succeed in competitive markets.

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Skills

Experience Level

Language

English
Fluent
Croatian
Fluent
German
Beginner

Work Experience

Founder & CEO at Silver Technologies
January 1, 2019 - Present
Founded a health-tech startup developing IoT solutions for elderly care. Led the full lifecycle from idea to market, including MVP design, pilot partnerships, and early adoption. Designed and implemented the digital marketing strategy including social campaigns, email automation, and brand storytelling. Secured national and EU funding, awards, and strategic partnerships with care institutions.
Program Manager at Founder Institute
December 31, 2019 - July 31, 2025
Managed accelerator programs for early-stage tech startups across multiple cohorts. Coordinated mentorship, investor relations, and weekly sessions with industry leaders. Oversaw recruitment, onboarding, and progress tracking for 50+ founders. Built partnerships and marketing initiatives to expand regional startup ecosystem.
Founder & CEO at Studio Rebus
December 31, 2020 - July 31, 2025
Managed a digital marketing agency specialized in performance campaigns, SEO, SEM, and content marketing. Created and executed 50+ marketing strategies for healthcare, media, tech, culture, and tourism sectors. Led e-commerce, analytics, and social media for B2B and B2C businesses. Delivered consulting and workshops for the digital transformation of SMEs.
Digital Marketing Manager at Private healthcare practice Ordinacija dr. Diana Petričević
December 31, 2014 - July 31, 2025
Managed digital marketing strategy for a private healthcare practice, focusing on patient acquisition and retention. Led SEO, SEM, and social media campaigns to increase online visibility and appointment bookings. Created content for websites, blogs, and email newsletters to educate and engage patients. Analyzed campaign performance and patient data to optimize marketing efforts and improve ROI.
Office Manager at 360 congress event agency
December 31, 2013 - July 31, 2025
Managed daily operations and administrative tasks for a congress and event agency. Coordinated logistics, schedules, and vendor communication for national and international events. Oversaw budgeting, invoicing, and financial reporting for multiple projects. Supported event planning teams with documentation, client relations, and on-site execution.
Founder & CEO at Silver Technologies
January 1, 2019 - Present
Founded a health-tech startup developing IoT solutions for elderly care. Led full lifecycle from idea to market, including MVP design, pilot partnerships, and early adoption. Designed and implemented the digital marketing strategy including social campaigns, email automation, and brand storytelling. Secured national and EU funding, awards, and strategic partnerships with care institutions.
Program Manager at Founder Institute
December 31, 2019 - July 31, 2025
Managed accelerator programs for early-stage tech startups across multiple cohorts. Coordinated mentorship, investor relations, and weekly sessions with industry leaders. Oversaw recruitment, onboarding, and progress tracking for 50+ founders. Built partnerships and marketing initiatives to expand regional startup ecosystem.
Founder & CEO at Studio Rebus
December 31, 2020 - July 31, 2025
Managed a digital marketing agency specialized in performance campaigns, SEO, SEM, and content marketing. Created and executed over 50 marketing strategies for healthcare, media, tech, culture, and tourism sector clients. Led e-commerce, analytics, and social media for B2B and B2C businesses. Delivered consulting and workshops for digital transformation of SMEs.
Digital Marketing Manager at Private healthcare practice Ordinacija dr. Diana Petričević
December 31, 2014 - July 31, 2025
Managed digital marketing strategy focusing on patient acquisition and retention. Led SEO, SEM, and social media campaigns to increase online visibility and appointment bookings. Created website, blog, and email newsletter content. Analyzed campaign performance and patient data to optimize marketing efforts and improve ROI.
Office Manager at 360 congress event agency
December 31, 2013 - July 31, 2025
Managed daily operations and administrative tasks for a congress and event agency. Coordinated logistics, schedules, and vendor communications for national and international events. Oversaw budgeting, invoicing, and financial reporting for multiple projects. Supported event planning teams with documentation, client relations, and on-site execution.
Founder & CEO at Silver Technologies
January 1, 2019 - Present
Founded a health-tech startup developing IoT solutions for elderly care. Led full lifecycle from idea to market, including MVP design, pilot partnerships and early adoption. Designed and implemented the digital marketing strategy, including social campaigns, email automation and brand storytelling. Secured national and EU funding, awards and strategic partnerships with care institutions.
Program Manager at Founder Institute
December 31, 2019 - July 31, 2025
Managed accelerator programs for early-stage tech startups across multiple cohorts. Coordinated mentorship, investor relations, and weekly sessions with industry leaders. Oversaw recruitment, onboarding, and progress tracking for 50+ founders. Built partnerships and marketing initiatives to expand regional startup ecosystem.
Founder & CEO at Studio Rebus
December 31, 2020 - July 31, 2025
Managed a digital marketing agency specialized in performance campaigns, SEO, SEM, and content marketing. Created and executed 50+ marketing strategies for healthcare, media, tech, culture, and tourism sector clients. Led e-commerce, analytics, and social media for B2B and B2C businesses. Delivered consulting and workshops for the digital transformation of SMEs.
Digital Marketing Manager at Private healthcare practice Ordinacija dr. Diana Petričević
December 31, 2014 - July 31, 2025
Managed digital marketing strategy for a private healthcare practice, focusing on patient acquisition and retention. Led SEO, SEM, and social media campaigns to increase online visibility and appointment bookings. Created content for websites, blogs, and email newsletters to educate and engage patients. Analyzed campaign performance and patient data to optimize marketing efforts and improve ROI.
Office Manager at 360 congress event agency
December 31, 2013 - July 31, 2025
Managed daily operations and administrative tasks for a congress and event agency. Coordinated logistics, schedules, and vendor communication for national and international events. Oversaw budgeting, invoicing, and financial reporting for multiple projects. Supported event planning teams with documentation, client relations, and on-site execution.
Founder & CEO at Silver Technologies
January 1, 2019 - Present
Founded a health-tech startup developing IoT solutions for elderly care. Led full product lifecycle from idea to market, including MVP design, pilot partnerships, and early adoption. Designed and implemented digital marketing strategy with social campaigns, email automation, and brand storytelling. Secured national and EU funding, awards, and formed strategic partnerships with care institutions.
Founder & CEO at Studio Rebus
January 1, 2020 - August 21, 2025
Managed a digital marketing agency specialized in performance campaigns, SEO, SEM, and content marketing. Created and executed over 50 marketing strategies for clients across healthcare, media, tech, culture, and tourism. Led e-commerce, analytics, and social media for B2B and B2C businesses. Delivered consulting and workshops for digital transformation of SMEs.
Program Manager at Startup Factory Zagreb
December 31, 2019 - August 21, 2025
Managed accelerator programs for early-stage tech startups including mentorship and investor relations. Oversaw recruitment, onboarding, and progress tracking for 50+ founders. Built partnerships and marketing initiatives to expand regional startup ecosystem. Led digital marketing strategy for a private healthcare practice focusing on patient acquisition and retention through SEO, SEM, and social media campaigns.
Digital Marketing Manager / Office Manager at Private Healthcare Practice Ordination Dr. Diana Petricevic
December 31, 2014 - August 21, 2025
Led digital marketing campaigns to increase online visibility and appointment bookings through SEO, SEM, and content creation. Developed content for websites, blogs, and newsletters to educate and engage patients. Managed daily operations and administrative tasks for congress and event agency including logistics, schedules, vendor communication, budgeting, invoicing, and financial reporting.

Education

Masters at University of Zagreb
September 1, 2000 - September 30, 2007
PhD Candidate at University of Zagreb
January 1, 2008 - December 31, 2013
Master's Degree at University of Zagreb
January 1, 2000 - December 31, 2007
PhD Candidate at University of Zagreb
January 1, 2008 - December 31, 2013
Master's Degree at University of Zagreb
January 1, 2000 - December 31, 2007
Phd candidate at University of Zagreb
January 1, 2008 - December 31, 2013
Master's Degree at University of Zagreb
January 1, 2000 - December 31, 2007
PhD Candidate, History at University of Zagreb
January 1, 2008 - January 1, 2013
Master's Degree in History & Philosophy at University of Zagreb
January 1, 2000 - January 1, 2007

Qualifications

Health Venture Lab accelerator (Budapest)
January 1, 2019 - December 31, 2019
Startup Factory Zagreb
January 1, 2018 - December 31, 2018
Enterprise Design Thinking Practitioner, IBM
January 1, 2018 - December 31, 2018
Professional Fellows Program
January 1, 2017 - December 31, 2017
Digital Marketing Program
January 1, 2015 - December 31, 2015
Founder Institute
January 1, 2014 - December 31, 2015
Health Venture Lab accelerator (Budapest)
January 1, 2019 - December 31, 2019
Startup Factory Zagreb
January 1, 2018 - December 31, 2018
Enterprise Design Thinking Practitioner, IBM
January 1, 2018 - December 31, 2018
Professional Fellows Program, U.S. Department of State
January 1, 2017 - December 31, 2017
Digital Marketing Program, The Academy of Digital Business Leaders
January 1, 2015 - December 31, 2015
Founder Institute, Zagreb branch
January 1, 2014 - December 31, 2015
Health Venture Lab accelerator (Budapest)
January 1, 2019 - December 31, 2019
Startup Factory Zagreb
January 1, 2018 - December 31, 2018
Enterprise Design Thinking Practitioner, IBM
January 1, 2018 - December 31, 2018
Professional Fellows Program
January 1, 2017 - December 31, 2017
Digital Marketing Program
January 1, 2015 - December 31, 2015
Founder Institute
January 1, 2014 - December 31, 2015
Enterprise Design Thinking Practitioner - IBM
January 1, 2018 - August 21, 2025
The Professional Fellows Program - U.S. Department of State
January 1, 2014 - August 21, 2025

Industry Experience

Computers & Electronics, Healthcare, Media & Entertainment, Software & Internet, Travel & Hospitality, Manufacturing, Professional Services, Other

Skills

Experience Level