I am excited to apply for the Freelance Web Designer – Startup Launch role. With over 25 years of experience across web design, branding, digital development, and client-focused creative services, I believe I would be a strong fit for helping launch and grow a new business from the ground up. Through my freelance business, Little Rocket, I have worked with a wide range of businesses and organisations throughout New Zealand, delivering branding, websites, ecommerce solutions, marketing collateral, and digital strategy. I enjoy helping businesses establish a professional and cohesive presence, particularly during the early stages where strong branding and practical digital solutions can make a significant difference. My background combines both graphic design and technical web development, allowing me to manage projects from initial concept through to launch. I have extensive experience creating logos, print collateral, responsive websites, and digital assets, as well as handling domain setup, website hosting, email configuration, and online business tools. I am highly experienced with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, alongside website platforms such as WordPress and Squarespace. I also have strong frontend development skills in HTML, CSS, JavaScript, and responsive web design, enabling me to create websites that are both visually engaging and functional across all devices. In addition to design and development, I understand the importance of online visibility and business growth. I have experience assisting clients with SEO fundamentals, Google Business setup, Facebook business pages, digital advertising preparation, and broader online marketing considerations. I am based in New Plymouth, New Zealand, and am comfortable working remotely while collaborating closely with clients throughout the project process. I pride myself on being approachable, detail-oriented, and able to communicate clearly with both technical and non-technical clients. I would welcome the opportunity to contribute my experience and creativity to help successfully launch this new business and create a strong professional presence from day one. Thank you for your time and consideration. I look forward to hearing from you.

Tim Brasell

I am excited to apply for the Freelance Web Designer – Startup Launch role. With over 25 years of experience across web design, branding, digital development, and client-focused creative services, I believe I would be a strong fit for helping launch and grow a new business from the ground up. Through my freelance business, Little Rocket, I have worked with a wide range of businesses and organisations throughout New Zealand, delivering branding, websites, ecommerce solutions, marketing collateral, and digital strategy. I enjoy helping businesses establish a professional and cohesive presence, particularly during the early stages where strong branding and practical digital solutions can make a significant difference. My background combines both graphic design and technical web development, allowing me to manage projects from initial concept through to launch. I have extensive experience creating logos, print collateral, responsive websites, and digital assets, as well as handling domain setup, website hosting, email configuration, and online business tools. I am highly experienced with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, alongside website platforms such as WordPress and Squarespace. I also have strong frontend development skills in HTML, CSS, JavaScript, and responsive web design, enabling me to create websites that are both visually engaging and functional across all devices. In addition to design and development, I understand the importance of online visibility and business growth. I have experience assisting clients with SEO fundamentals, Google Business setup, Facebook business pages, digital advertising preparation, and broader online marketing considerations. I am based in New Plymouth, New Zealand, and am comfortable working remotely while collaborating closely with clients throughout the project process. I pride myself on being approachable, detail-oriented, and able to communicate clearly with both technical and non-technical clients. I would welcome the opportunity to contribute my experience and creativity to help successfully launch this new business and create a strong professional presence from day one. Thank you for your time and consideration. I look forward to hearing from you.

Available to hire

I am excited to apply for the Freelance Web Designer – Startup Launch role.

With over 25 years of experience across web design, branding, digital development, and client-focused creative services, I believe I would be a strong fit for helping launch and grow a new business from the ground up.

Through my freelance business, Little Rocket, I have worked with a wide range of businesses and organisations throughout New Zealand, delivering branding, websites, ecommerce solutions, marketing collateral, and digital strategy. I enjoy helping businesses establish a professional and cohesive presence, particularly during the early stages where strong branding and practical digital solutions can make a significant difference.
My background combines both graphic design and technical web development, allowing me to manage projects from initial concept through to launch. I have extensive experience creating logos, print collateral, responsive websites, and digital assets, as well as handling domain setup, website hosting, email configuration, and online business tools.

I am highly experienced with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, alongside website platforms such as WordPress and Squarespace. I also have strong frontend development skills in HTML, CSS, JavaScript, and responsive web design, enabling me to create websites that are both visually engaging and functional across all devices.

In addition to design and development, I understand the importance of online visibility and business growth. I have experience assisting clients with SEO fundamentals, Google Business setup, Facebook business pages, digital advertising preparation, and broader online marketing considerations.

I am based in New Plymouth, New Zealand, and am comfortable working remotely while collaborating closely with clients throughout the project process. I pride myself on being approachable, detail-oriented, and able to communicate clearly with both technical and non-technical clients.

I would welcome the opportunity to contribute my experience and creativity to help successfully launch this new business and create a strong professional presence from day one.

Thank you for your time and consideration. I look forward to hearing from you.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

English
Fluent

Work Experience

Web/Graphic Designer at Smokeylemon
January 1, 2025 - July 30, 2025
As Dev Team Lead and Designer, I led the development team, designed and built websites, and supported team members in delivering high-quality digital solutions. Responsibilities included leading website design and development for clients ranging from small businesses to large organizations across New Zealand, overseeing projects from concept to completion with a focus on UX/UI design and client satisfaction for digital and print marketing materials. I acted as a primary client liaison, managed domain configurations, and provided server-side support including PHP/Apache server management.
Director / Web Designer/Developer at Little Rocket
January 1, 2011 - Present
As co-founder and director, I focus on delivering creative and technical web solutions. I led branding and web development projects across various industries. I managed UX/UI design processes, client relationships, and provided tailored marketing solutions. My technical work includes coding responsive websites using HTML, CSS, PHP with WordPress, Drupal, and other CMS platforms. I also produced visual content such as press and digital ads, branding, and promotional materials, while managing all aspects of business operations.
Director / Web Designer & Developer at Movemedia
January 1, 2011 - July 30, 2025
Operated as a freelance designer/developer collaborating with agencies on web and animation projects. Delivered design and development services to clients such as Springload, Origin Design, Insight Creative, and Plastic Studio. Produced websites, animations, and interactive content using HTML/CSS, Flash, After Effects, and Drupal/WordPress.
Web Designer at Origin Design / Insight Creative
January 1, 2009 - July 30, 2025
Worked as part of the web team at two leading Wellington design agencies. Delivered high-quality digital solutions including designing and building websites using HTML and CSS, providing creative direction to junior designers, and delivering animations and interactive content using Flash and Actionscript.
Web Designer / Creative Lead at CWA
January 1, 2007 - July 30, 2025
Led creative direction on Ministry of Education digital projects, including designing and developing educational websites and CD-ROMs using HTML/CSS. Created illustrations and animations with Flash and After Effects.
Web Designer / Creative Lead at Victor Chandler
January 1, 2006 - July 30, 2025
Worked on the UK’s leading online gaming platform, designing and developing websites in the betting industry. Designed and developed web interfaces using HTML/CSS and Flash, and created animated content using Actionscript.
Web Designer at Terabyte Interactive
January 1, 2003 - July 30, 2025
Designed interactive websites and Flash-based applications as part of a pioneering digital agency team. Developed front-end experiences with HTML/CSS and Flash, and produced interactive animations while contributing to user research and analysis.
Director / Ecommerce & Web Developer at Little Rocket
January 1, 2011 - Present
Founded and operated a digital agency delivering ecommerce, web development, branding, and digital solutions for organisations across New Zealand. Designed and built Shopify and WordPress websites; created custom ecommerce functionality and API‑driven integrations; developed frontend using HTML, CSS, and JavaScript; focused on usability, SEO, performance, and client outcomes; managed end‑to‑end delivery including scoping, client communication, deployment, troubleshooting, and ongoing support; collaborated with designers and stakeholders to deliver practical, user‑friendly solutions.
Director / Digital Systems Specialist at Smokey Lemon
January 1, 2023 - January 1, 2025
Led development projects and coordinated delivery across design and development teams; built and integrated digital systems and CMS solutions; worked with WordPress, Drupal, PHP, HTML, CSS, and JavaScript; ensured practical, usable outcomes; managed hosting support and production issue resolution.
Director / Web Developer & Digital Consultant at Movemedia
January 1, 2009 - January 1, 2011
Delivered web development and digital design services to Wellington agencies and clients; developed websites and interactive digital content using HTML, CSS, Drupal, WordPress, Flash, and After Effects; cross‑functional across frontend development, creative production, and digital campaigns; collaborated with creative teams to deliver functional and usable digital solutions.
Web Designer & Front-End Developer at Origin Design / Insight Creative
January 1, 2007 - January 1, 2009
Delivered websites and digital campaigns for a range of agency clients; frontend development and interactive content; worked closely with creative teams on responsive website and campaign development.
Director / Web Designer / Developer at Little Rocket
January 1, 2011 - Present
Founded and operated a successful digital agency delivering technical and creative solutions across a broad range of industries. Designed and developed custom websites, integrations, and digital platforms for national organisations, councils, and SMEs. Worked extensively with APIs, SQL databases, CMS platforms, JavaScript, data workflows, and third-party integrations. Developed PHP integrations that retrieved and processed data from external APIs and delivered dynamic content to front-end websites and applications. Managed end-to-end project delivery, including requirements gathering, stakeholder engagement, deployment, troubleshooting, and ongoing support. Oversaw business operations, technical strategy, production workflows, and client relationships.
Lead / Web Developer at Smokeylemon
January 1, 2023 - January 1, 2025
Led development projects and coordinated delivery across designers, developers, and stakeholders. Developed websites and CMS solutions using HTML, CSS, JavaScript, PHP, SQL, WordPress and mobile app development. Supported server environments, domain management, hosting, and production issue resolution. Contributed to UX/UI design, branding, and digital marketing collateral.
Director / Web Designer & Developer at Movemedia
January 1, 2009 - January 1, 2011
Directed and delivered digital design and development services to clients across Wellington, including national organizations. Produced websites, CMS integrations, and digital platforms; worked with APIs, SQL databases, and JavaScript. Led data-driven integrations and cross-functional collaboration with GIS and operations teams.
Web Designer / Developer at Origin Design / Insight Creative
January 1, 2007 - January 1, 2009
Designed and built websites using HTML, CSS, JavaScript, and SQL-based CMSs; provided creative direction to junior designers; delivered animations and interactive content using Flash and ActionScript.
Web Designer / Creative Lead at CWA
January 1, 2006 - January 1, 2007
Led creative direction on Ministry of Education digital projects, including interactive applications and websites; designed and developed educational websites and CD-ROMs using HTML, CSS, JavaScript, and SQL-based data systems.
Web Designer / Creative Lead at Victoria Chandler
January 1, 2005 - January 1, 2006
Led creative direction on digital design projects for clients in London, including interactive interfaces, animations, and content production.
Web Designer / Developer at Tarabyte Interactive
January 1, 2000 - January 1, 2003
Developed front-end and back-end websites from Auckland; produced interactive content; collaborated with design and development teams across projects.

Education

Bachelor Degree in Computer Graphic Design (Interactive Major) at Whanganui School of Design
January 11, 2030 - May 20, 2026
Bachelor Degree in Computer Graphic Design (Major in Interactive Media) at Whanganui School of Design
January 11, 2030 - May 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Government, Non-Profit Organization, Media & Entertainment, Retail, Other, Education