Timea Balas

Developed and implemented marketing strategies to support franchise growth, equipment sales, and brand awareness; managed paid advertising campaigns; implemented and managed marketing guidelines for consistency across channels.

Responsible for strategic growth and brand management, including development of marketing strategies to support franchise growth, equipment sales and brand awareness. Managed paid advertising campaigns aimed at generating franchise leads and ensured marketing guidelines consistency across all channels. Executed digital and content marketing initiatives such as newsletter creation, online advertising, website optimization, and franchise materials development. Handled marketing partnerships and industry engagement, alongside event marketing, brand protection and internal marketing processes. Utilized tools such as Google & Meta Ads, Later, Cap Cut, Canva, Mailchimp, bookings systems (Momence), Wordpress, and social media content creation with analytics.

Managed social media management including research, content creation, editing, analytics, trend research, influencer marketing, content calendar planning, and campaign execution. Created designs for social media and other platforms/prints using Canva, Jitter, Figma, and Spline. Managed website design and SEO using Wix and Cloudbeds. Coordinated event planning, PR and email marketing efforts.