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I'm Tim Vangilder, founder of Cassette Creative, where I build brand systems, e-commerce experiences, and product-driven visuals. I partner with clients to define identity, craft digital and physical touchpoints, and produce photography for product-focused businesses. Alongside client work, I run Ride OC, a YouTube project about cycling and local culture, handling concept development, filming, and editing.…I'm Tim Vangilder, founder of Cassette Creative, where I build brand systems, e-commerce experiences, and product-driven visuals. I partner with clients to define identity, craft digital and physical touchpoints, and produce photography for product-focused businesses. Alongside client work, I run Ride OC, a YouTube project about cycling and local culture, handling concept development, filming, and editing.

Tim Vangilder

Designer, Art Director, Photographer, +2

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I'm Tim Vangilder, founder of Cassette Creative, where I build brand systems, e-commerce experiences, and product-driven visuals. I partner with clients to define identity, craft digital and physical touchpoints, and produce photography for product-focused businesses. Alongside client work, I run Ride OC, a YouTube project about cycling and local culture, handling concept development, filming, and editing.…I'm Tim Vangilder, founder of Cassette Creative, where I build brand systems, e-commerce experiences, and product-driven visuals. I partner with clients to define identity, craft digital and physical touchpoints, and produce photography for product-focused businesses. Alongside client work, I run Ride OC, a YouTube project about cycling and local culture, handling concept development, filming, and editing.

Available to hire

I’m Tim Vangilder, founder of Cassette Creative, where I build brand systems, e-commerce experiences, and product-driven visuals. I partner with clients to define identity, craft digital and physical touchpoints, and produce photography for product-focused businesses.

Alongside client work, I run Ride OC, a YouTube project about cycling and local culture, handling concept development, filming, and editing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder / Creative Director at Cassette Creative

January 1, 2015 - Present

Founder and independent studio lead focused on brand systems, e-commerce design, and product-driven visuals. Responsible for client partnerships, brand development, digital and physical touchpoints, photography through VanGilder Photography, and end-to-end project management. Also leads Ride OC, a YouTube project about cycling and local culture, including concept development, filming, and editing.

Designer/Art Director at Crankbrothers

January 1, 2004 - January 1, 2015

Oversaw all visuals for catalogs, packaging, website, and marketing materials. Directed outside freelance teams for video and motion pieces; managed product photography and ad campaigns; developed product color-ways; planned product launches; and managed a two-woman pro race team, The Race Club, including marketing, promotions, and sponsorship negotiations.

Designer at Current Creative and Bottega Design Group

January 1, 1999 - January 1, 2004

Worked on retail and magazine/publication design; directed two major video projects; provided print, web, and video production; presented concepts to clients.