Hi, I’m Tirza, a digital lead and UGC strategist with 10+ years of experience managing influencer partnerships, coordinating content campaigns, and producing authentic user-generated content across beauty, F&B, tech, and lifestyle brands. I’ve led campaigns for international brands and managed 20+ client accounts simultaneously, focusing on on-brand storytelling, creative briefs, and creator coordination. Fluent in English and Indonesian, I collaborate remotely across the US, EU, and Southeast Asia, building creator databases, optimizing budgets, and delivering engaging content with fast turnarounds and professional communication.

Tirza Yoga Nugroho

Hi, I’m Tirza, a digital lead and UGC strategist with 10+ years of experience managing influencer partnerships, coordinating content campaigns, and producing authentic user-generated content across beauty, F&B, tech, and lifestyle brands. I’ve led campaigns for international brands and managed 20+ client accounts simultaneously, focusing on on-brand storytelling, creative briefs, and creator coordination. Fluent in English and Indonesian, I collaborate remotely across the US, EU, and Southeast Asia, building creator databases, optimizing budgets, and delivering engaging content with fast turnarounds and professional communication.

Available to hire

Hi, I’m Tirza, a digital lead and UGC strategist with 10+ years of experience managing influencer partnerships, coordinating content campaigns, and producing authentic user-generated content across beauty, F&B, tech, and lifestyle brands.

I’ve led campaigns for international brands and managed 20+ client accounts simultaneously, focusing on on-brand storytelling, creative briefs, and creator coordination.

Fluent in English and Indonesian, I collaborate remotely across the US, EU, and Southeast Asia, building creator databases, optimizing budgets, and delivering engaging content with fast turnarounds and professional communication.

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Language

English
Fluent
Indonesian
Fluent
Malay
Advanced
Javanese
Fluent

Work Experience

Digital Marketing Lead at Levitate Studios, Pte. Ltd.
April 1, 2024 - Present
Lead digital marketing initiatives, managing Google and Facebook campaigns with a focus on F&B clients. Develop and implement social media strategies, create engaging content, and write compelling copy for a diverse client portfolio. Leverage marketing automation to optimize performance and analytics to inform decisions. Collaborate cross-functionally and integrate AI-driven tools to enhance targeting, creative testing, and workflow efficiency.
Marketing Executive at 99Robots, LLC & Ampfluence
May 1, 2024 - September 23, 2025
Managed and analyzed marketing campaigns across Amazon, Google, Bing, and Facebook. Developed blog content and lead magnets; managed clients and executed social media strategies for a diverse client roster including beauty, real estate, Web3, entertainment, fashion, travel, food, and influencers/coaches; conducted data-driven optimization and performance analysis.
Social Media Specialist at RocketHub Inc.
May 1, 2024 - September 23, 2025
Developed social media strategies, crafted ad copy and creative, and wrote newsletters for SaaS product launches. Managed and grew the community within the Facebook Group; built engagement programs and tracked key metrics.
Founding Marketing Lead at IZYU
May 1, 2024 - September 23, 2025
Built and executed IZYU's marketing strategy, driving community growth from 0 to 5,000 members worldwide. Led all marketing campaigns, creator partnerships, and newsletter communications; created, managed, and analyzed all social media and paid advertising initiatives.
Digital Lead (Seasonal) at Levitate Studios, Pte. Ltd.
April 1, 2024 - Present
Managing end-to-end digital marketing campaigns for F&B and local business clients with a focus on content strategy and creator coordination; coordinate with creators and designers to deliver on-brand campaign assets; write creative briefs and content scripts for social media campaigns; track campaign budgets and performance metrics (Google Ads, Facebook Ads); manage content calendars and posting schedules across multiple client accounts; organize campaign documentation and maintain project timelines.
UGC Creator at Freelance
January 1, 2021 - Present
Create authentic user-generated content for international and local brands across multiple niches: content types include product reviews (beauty, skincare, tech), venue reviews (F&B, hotels), educational content (marketing tips, English tutorials), video transitions, and on-camera presentations; platforms: Instagram, TikTok, YouTube; focus on engaging, genuine storytelling; client feedback: consistent 5-star reviews for creative delivery, fast turnaround, and professional communication; notable projects include content for beauty brands (Biolage Professional), tech apps (Kompanion), lifestyle brands, and F&B establishments.
Executive Assistant & Project Coordinator at 999R Robots, LLC / Ampluence / RocketHub / IZYU
December 1, 2020 - May 1, 2024
Remote support in the USA; liaised between clients, developers, and management; maintained project documentation and tracking systems; scheduled meetings, managed deadlines, and coordinated deliverables across teams; supported marketing operations for 20+ client accounts and creator partnerships.
Marketing Executive & Influencer Manager at Ampluence & IZYU
December 1, 2020 - May 1, 2024
Coordinated cross-functional projects for Australian clients with emphasis on timeline and stakeholder management; creator management: sourced, vetted, and on-boarded creators across beauty, real estate, Web3, entertainment, fashion, travel, and F&B campaigns; contracted negotiations; on-brand content briefs and coordination; managed influencer partnerships and community engagement.

Education

Master of Arts in Psychology at Santa Dharma University
August 1, 2024 - February 23, 2026
Bachelor of Arts in Psychology at Santa Dharma University
January 11, 2030 - December 1, 2014

Qualifications

Google Ads Search Certification
January 11, 2030 - September 23, 2025
Google Ads Display Certification
January 11, 2030 - September 23, 2025
Google Ads Video Certification
January 11, 2030 - September 23, 2025
Google Shopping Ads Certification
January 11, 2030 - September 23, 2025
Amazon Sponsored Ads Foundations Certification
January 11, 2030 - September 23, 2025
Digital Marketing Strategy Certification
January 11, 2030 - September 23, 2025
Social Media Marketing Certification
January 11, 2030 - September 23, 2025
GA4 Certification
January 11, 2030 - September 23, 2025
HubSpot Certification
January 11, 2030 - September 23, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality