Available to hire
I’m a digital marketing professional with over a decade of hands-on experience in social media strategy, content creation, and digital advertising. I have driven growth for diverse brands across beauty, real estate, travel, food, and tech, blending data-driven tactics with creative storytelling.
I’m a also a UGC creator & strategist who has an experience building a creator network from scratch, managing creator partnerships and marketing.
I’m passionate about leveraging AI tools to improve campaign performance, building thriving communities, and delivering measurable results through integrated marketing and automation. I enjoy collaborating with teams and partners to craft resonant campaigns that connect brands with their audiences.
Experience Level
Expert
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Language
English
Fluent
Indonesian
Fluent
Malay
Advanced
Javanese
Fluent
Work Experience
Digital Marketing Lead at Levitate Studios, Pte. Ltd.
April 1, 2024 - PresentLead digital marketing initiatives, managing Google and Facebook campaigns with a focus on F&B clients. Develop and implement social media strategies, create engaging content, and write compelling copy for a diverse client portfolio. Leverage marketing automation to optimize performance and analytics to inform decisions. Collaborate cross-functionally and integrate AI-driven tools to enhance targeting, creative testing, and workflow efficiency.
Marketing Executive at 99Robots, LLC & Ampfluence
May 1, 2024 - September 23, 2025Managed and analyzed marketing campaigns across Amazon, Google, Bing, and Facebook. Developed blog content and lead magnets; managed clients and executed social media strategies for a diverse client roster including beauty, real estate, Web3, entertainment, fashion, travel, food, and influencers/coaches; conducted data-driven optimization and performance analysis.
Social Media Specialist at RocketHub Inc.
May 1, 2024 - September 23, 2025Developed social media strategies, crafted ad copy and creative, and wrote newsletters for SaaS product launches. Managed and grew the community within the Facebook Group; built engagement programs and tracked key metrics.
Founding Marketing Lead at IZYU
May 1, 2024 - September 23, 2025Built and executed IZYU's marketing strategy, driving community growth from 0 to 5,000 members worldwide. Led all marketing campaigns, creator partnerships, and newsletter communications; created, managed, and analyzed all social media and paid advertising initiatives.
Digital Lead (Seasonal) at Levitate Studios, Pte. Ltd.
April 1, 2024 - PresentManaging end-to-end digital marketing campaigns for F&B and local business clients with a focus on content strategy and creator coordination; coordinate with creators and designers to deliver on-brand campaign assets; write creative briefs and content scripts for social media campaigns; track campaign budgets and performance metrics (Google Ads, Facebook Ads); manage content calendars and posting schedules across multiple client accounts; organize campaign documentation and maintain project timelines.
UGC Creator at Freelance
January 1, 2021 - PresentCreate authentic user-generated content for international and local brands across multiple niches: content types include product reviews (beauty, skincare, tech), venue reviews (F&B, hotels), educational content (marketing tips, English tutorials), video transitions, and on-camera presentations; platforms: Instagram, TikTok, YouTube; focus on engaging, genuine storytelling; client feedback: consistent 5-star reviews for creative delivery, fast turnaround, and professional communication; notable projects include content for beauty brands (Biolage Professional), tech apps (Kompanion), lifestyle brands, and F&B establishments.
Executive Assistant & Project Coordinator at 999R Robots, LLC / Ampluence / RocketHub / IZYU
December 1, 2020 - May 1, 2024Remote support in the USA; liaised between clients, developers, and management; maintained project documentation and tracking systems; scheduled meetings, managed deadlines, and coordinated deliverables across teams; supported marketing operations for 20+ client accounts and creator partnerships.
Marketing Executive & Influencer Manager at Ampluence & IZYU
December 1, 2020 - May 1, 2024Coordinated cross-functional projects for Australian clients with emphasis on timeline and stakeholder management; creator management: sourced, vetted, and on-boarded creators across beauty, real estate, Web3, entertainment, fashion, travel, and F&B campaigns; contracted negotiations; on-brand content briefs and coordination; managed influencer partnerships and community engagement.
Digital Marketing Manager at Levitate Studios, Pte. Ltd.
April 1, 2024 - PresentManage and analyze Google and Facebook marketing campaigns with a focus on F&B clients. Develop and implement social media strategies, create engaging content and compelling copy, and leverage marketing automation to optimize campaign performance across a diverse portfolio of clients.
Digital Marketing Manager at 99Robots, LLC & Ampfluence
December 1, 2020 - May 31, 2024Manage and analyze marketing campaigns across Amazon, Google, Bing, and Facebook. Develop blog content and lead magnets, manage clients, and create, implement, manage, and analyze social media strategies for a diverse range of clients including beauty, real estate, Web3, entertainment, fashion, travel, food, and influencers/coaches.
Social Media Manager at RocketHub Inc.
September 1, 2021 - May 31, 2024Developed social media strategies, crafted ad copy and creative, and wrote newsletters for SaaS product launches. Managed and grew the community on the Facebook Group.
Head of Marketing at IZYU
August 1, 2023 - May 31, 2024Built and executed IZYU's marketing strategy, driving community growth from 0 to 5,000 members worldwide. Managed marketing campaigns, creator partnerships, and newsletter communications, and created, managed, and analyzed all social media and paid advertising initiatives.
Digital Marketing Manager at VEGANBURG
October 1, 2022 - January 31, 2024Social media management, PPC (Google and Facebook), and various digital marketing functions. Responsibilities included organic growth, planning and implementing advertising strategies, and managing influencer marketing campaigns.
Community Manager at Singapore Guide Book
July 1, 2020 - March 31, 2021Built and engaged online and offline communities, managed and grew social media presence for multiple guidebooks, and cultivated a community of high-end Indonesian women expats in Singapore through event organization and Facebook group growth.
Project Coordinator at SoftwareSeni Indonesia
March 1, 2019 - November 30, 2019Coordinated and managed projects for clients in Australia, supporting C-level management and ensuring project delivery.
Managing Director at Samsara Indonesia
June 1, 2014 - June 30, 2017Progressed from Hotline Counselor to Managing Director, overseeing counseling services, donor relations, funding proposals, and national advocacy. Co-created the Ammi App in collaboration with Ibis Reproductive Health, contributing to data collection and interviews to inform its development.
Education
Master of Arts in Psychology at Santa Dharma University
August 1, 2024 - February 23, 2026Bachelor of Arts in Psychology at Santa Dharma University
January 11, 2030 - December 1, 2014Master of Arts in Critical Psychology at Sanata Dharma University
August 1, 2024 - March 24, 2026Bachelor of Arts in Psychology at Sanata Dharma University
January 11, 2030 - December 1, 2014Qualifications
Google Ads Search Certification
January 11, 2030 - September 23, 2025Google Ads Display Certification
January 11, 2030 - September 23, 2025Google Ads Video Certification
January 11, 2030 - September 23, 2025Google Shopping Ads Certification
January 11, 2030 - September 23, 2025Amazon Sponsored Ads Foundations Certification
January 11, 2030 - September 23, 2025Digital Marketing Strategy Certification
January 11, 2030 - September 23, 2025Social Media Marketing Certification
January 11, 2030 - September 23, 2025GA4 Certification
January 11, 2030 - September 23, 2025HubSpot Certification
January 11, 2030 - September 23, 2025Google Ads Search Certification
January 11, 2030 - March 24, 2026Google Ads Display Certification
January 11, 2030 - March 24, 2026Google Ads Video Certification
January 11, 2030 - March 24, 2026Google Shopping Ads Certification
January 11, 2030 - March 24, 2026Google Ads Apps Certification
January 11, 2030 - March 24, 2026Google Ads Measurement Certification
January 11, 2030 - March 24, 2026Amazon Sponsored Ads Foundations Certification
January 11, 2030 - March 24, 2026Digital Marketing Strategy
January 11, 2030 - March 24, 2026Social Media Marketing
January 11, 2030 - March 24, 2026Google Analytics (GA4)
January 11, 2030 - March 24, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality, Education, Non-Profit Organization
Experience Level
Expert
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