As Social Media Manager at Oruga Studio, I led a team of five specialists in both paid and organic campaigns, serving as the primary client liaison for strategy development, execution, and reporting. I devised and optimized Facebook, Twitter, and Instagram ad tactics—adding 14,100 fans to Tetra Pak Mexico’s page in just one month. Collaborating closely with business development, I contributed to RFP responses and pitches for brands including Tetra Pak Mexico, Tetra Pak Central America & Caribbean, La Vida Destination Wellness Program, Sharing Box Panamá, Ron Flor de Caña, Evolution Advance, Sitios Wao, and Pinturas Montana.

As Co‑founder and Director at Binario Media Group, I partnered with clients across Caracas, Bogotá, Mexico City, and Panama to design and execute social content calendars and end‑to‑end digital marketing campaigns. By deploying targeted promotional tactics, we drove a 35% increase in social shares and a 38% lift in website traffic. I also led the production of multimedia news content—researching, writing, and editing for digital, print, radio, and TV—while coordinating interviews, field research, and focus groups. Serving clients like CNB 102.3FM, Editora El Nacional, Alcaldía de Sucre, Infosurhoy.com, and DirecTV’s Access Magazine, I helped amplify their voice, build trust, and boost visibility across Latin America.

For over four years, Diagonal Vision has managed the digital communications of Grupo Veterinario Integral. We handle their social media, content strategy, design, copywriting, partnership outreach, audiovisual production, and performance analytics. With a close, professional approach aligned with their value proposition, we’ve positioned GVI as a leading reference in integrative veterinary medicine. We also run Google Ads and Meta Ads campaigns to expand their visibility and impact.

For over five years, Diagonal Vision has supported ITC Express with website development and updates, daily tech support, social media management, and on-site content creation. We design digital strategies aligned with their goals, strengthening their online presence and helping them connect effectively with customers across different markets. Our work also includes Google Ads and Meta Ads campaign management to boost reach and conversions.

https://www.instagram.com/itcexpress

For over five years, Diagonal Vision has supported Arte Carne in its digital growth by providing a comprehensive service that includes strategic social media management, audiovisual production, creative content creation, website design and maintenance, and the execution of Google Ads and Meta Ads campaigns. Our goal is to ensure a strong, cohesive, and visually appealing presence across all their communication channels.

https://www.instagram.com/artecarne/

Developing an e-commerce website for Arte Carne includes a visually branded design, product catalog, shopping cart, payment and delivery integrations, SEO copywriting, optimized content, security, speed, social media connectivity, and ongoing support. We also manage Google Ads and Meta Ads campaigns to boost visibility and drive traffic. Everything is designed to offer a seamless, appealing shopping experience aligned with their gourmet brand identity.

https://www.twine.net/signin

A full redesign of ITC Express’s website was carried out, featuring a more modern, visually appealing layout tailored to current market demands. The user experience was optimized to be more intuitive, faster, and functional—making it easier to access key information and ensuring smooth navigation across all devices. Every detail was designed to offer clients a more comfortable and efficient digital experience.

https://www.twine.net/signin

For over four years, at Diagonal Vision we have supported Travieso Evans Arria & Rengel in strengthening their digital presence by providing design services and strategic consulting. We’ve worked on creating graphic assets aligned with their brand identity and optimizing their digital channels, projecting a professional, consistent, and up-to-date image that reflects the firm’s values.

https://www.instagram.com/traviesoevans?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==