For IGPL (Indian Golf Premier League), I served as the Lead Designer, spearheading the brand identity, investor decks, presentation styling, and design strategy for the league. I crafted a distinct and premium visual identity that aligned with the elegance and prestige of golf while ensuring a modern and dynamic appeal. My work included designing logos, brand guidelines, and marketing collaterals, setting the foundation for a cohesive brand presence. Additionally, I developed high-impact investor decks and presentations, ensuring they were visually compelling, data-driven, and strategically aligned to attract stakeholders and sponsors. By focusing on design consistency, strategic storytelling, and premium aesthetics, I helped position IGPL as a pioneering golf league in India, enhancing its marketability and appeal in the sports industry.

For FYI (Flaunt Your Ink), a startup tattoo aftercare brand, I was responsible for building its visual identity, branding, and digital presence from the ground up. I designed the brand logo, packaging, and marketing collaterals, ensuring a bold and edgy aesthetic that resonated with the tattoo community. I also developed brand decks and guidelines, setting a strong foundation for consistency across all platforms. Additionally, I worked on social media content, motion graphics, and digital campaigns, driving awareness and engagement for the brand. By focusing on a mix of aesthetic design, educational content, and influencer collaborations, I helped position FYI as a go-to brand for tattoo aftercare, appealing to both tattoo artists and enthusiasts.

For Imagine Meats, a plant-based meat brand by Riteish & Genelia Deshmukh, I played a key role in shaping its brand identity, content strategy, and visual storytelling. From designing packaging, brand decks, and marketing collaterals to creating engaging social media content and campaigns, I ensured a cohesive and impactful presence across platforms. I worked on motion graphics, ad creatives, and product launch campaigns, helping the brand position itself as a modern, sustainable, and delicious alternative to traditional meat. Through strategic content planning and design, I contributed to increasing brand awareness, engagement, and customer interaction, making Imagine Meats a recognized name in India’s growing plant-based food industry.

For Punjab Kings (IPL), I was responsible for ensuring higher engagement rates and organic growth across social media platforms. I worked on content creation, graphic design, and motion graphics, crafting visually compelling and interactive posts that resonated with the team’s fanbase. Through strategic content planning, real-time match updates, and engaging storytelling, I helped grow the official fan page from 500 followers to 20K in just 20 days during the season—purely through organic efforts. My focus was on delivering high-quality creatives, viral-worthy content, and interactive formats that kept fans engaged, driving conversations and strengthening the team’s digital presence throughout the tournament.

For the Netflix India campaign of Stranger Things, I was involved in creating visually engaging promotional assets that captured the essence of the show while resonating with the Indian audience. My work included designing social media creatives, motion graphics, and digital marketing collaterals that built anticipation for the new season. I worked on adapting the show’s distinct retro-horror aesthetic into compelling posters, banners, and video edits, ensuring they aligned with Netflix’s global brand guidelines while maintaining a localized appeal. Additionally, I contributed to interactive content and campaign strategies, helping drive engagement across multiple platforms. The goal was to create an immersive experience for the fans, blending the mystery and nostalgia of Stranger Things with culturally relevant storytelling elements that connected with the Indian audience.

For Pune United, I played a key role in building the brand from the ground up. I started with designing the team jersey, ensuring it reflected Pune’s identity while maintaining a bold and modern aesthetic. Alongside this, I developed a comprehensive brand deck and brand guidelines, establishing a cohesive visual identity that covered everything from logo usage, typography, and color schemes to tone of voice and design principles. To enhance Pune United’s digital presence, I worked on social media creatives, animations, and marketing collaterals, ensuring a strong and engaging online presence that resonates with sports fans. From conceptualization to execution, my focus was on making Pune United stand out as a dynamic and competitive brand in the Indian Pickleball League, helping shape its identity in the growing sports ecosystem.