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I’m Tracy Lines, a Senior Graphic Designer and Creative Lead with 25+ years of experience shaping brand identities and design-led communication across property, architecture, interiors, editorial, print and digital. I’m a hands-on, strategic designer bringing projects from concept and visual strategy through design, production, and final delivery with a strong focus on image-led storytelling and clear, sophisticated visual communication. a collaborative, results-driven creative with over 25 years of experience working with brands I connect with. I bring a wealth of expertise across design, communication, branding and creative direction, offering a full design, branding and consultancy service. I specialise in bespoke book creation, publication design, packaging and branding for interior and lifestyle sectors in particular. I value honesty, integrity, connection and trust in my working relationships, which allows me to bring creativity, storytelling and meticulous attention to detail. This is evident in the strategic, thoughtful work I deliver that resonates with a diverse clientele. My collaborative approach and genuine interest in my clients elevates brands and engages audiences. I am passionate about delivering high-quality, meaningful design outcomes. My breadth—from books to branding to campaigns—reflects a commitment to craft, storytelling and measurable results, all while maintaining a friendly, collaborative working style.…I’m Tracy Lines, a Senior Graphic Designer and Creative Lead with 25+ years of experience shaping brand identities and design-led communication across property, architecture, interiors, editorial, print and digital. I’m a hands-on, strategic designer bringing projects from concept and visual strategy through design, production, and final delivery with a strong focus on image-led storytelling and clear, sophisticated visual communication. a collaborative, results-driven creative with over 25 years of experience working with brands I connect with. I bring a wealth of expertise across design, communication, branding and creative direction, offering a full design, branding and consultancy service. I specialise in bespoke book creation, publication design, packaging and branding for interior and lifestyle sectors in particular. I value honesty, integrity, connection and trust in my working relationships, which allows me to bring creativity, storytelling and meticulous attention to detail. This is evident in the strategic, thoughtful work I deliver that resonates with a diverse clientele. My collaborative approach and genuine interest in my clients elevates brands and engages audiences. I am passionate about delivering high-quality, meaningful design outcomes. My breadth—from books to branding to campaigns—reflects a commitment to craft, storytelling and measurable results, all while maintaining a friendly, collaborative working style.

Tracy Lines

Pro

Creative Director, Art Director, Graphic Designer, +6

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I’m Tracy Lines, a Senior Graphic Designer and Creative Lead with 25+ years of experience shaping brand identities and design-led communication across property, architecture, interiors, editorial, print and digital. I’m a hands-on, strategic designer bringing projects from concept and visual strategy through design, production, and final delivery with a strong focus on image-led storytelling and clear, sophisticated visual communication. a collaborative, results-driven creative with over 25 years of experience working with brands I connect with. I bring a wealth of expertise across design, communication, branding and creative direction, offering a full design, branding and consultancy service. I specialise in bespoke book creation, publication design, packaging and branding for interior and lifestyle sectors in particular. I value honesty, integrity, connection and trust in my working relationships, which allows me to bring creativity, storytelling and meticulous attention to detail. This is evident in the strategic, thoughtful work I deliver that resonates with a diverse clientele. My collaborative approach and genuine interest in my clients elevates brands and engages audiences. I am passionate about delivering high-quality, meaningful design outcomes. My breadth—from books to branding to campaigns—reflects a commitment to craft, storytelling and measurable results, all while maintaining a friendly, collaborative working style.…I’m Tracy Lines, a Senior Graphic Designer and Creative Lead with 25+ years of experience shaping brand identities and design-led communication across property, architecture, interiors, editorial, print and digital. I’m a hands-on, strategic designer bringing projects from concept and visual strategy through design, production, and final delivery with a strong focus on image-led storytelling and clear, sophisticated visual communication. a collaborative, results-driven creative with over 25 years of experience working with brands I connect with. I bring a wealth of expertise across design, communication, branding and creative direction, offering a full design, branding and consultancy service. I specialise in bespoke book creation, publication design, packaging and branding for interior and lifestyle sectors in particular. I value honesty, integrity, connection and trust in my working relationships, which allows me to bring creativity, storytelling and meticulous attention to detail. This is evident in the strategic, thoughtful work I deliver that resonates with a diverse clientele. My collaborative approach and genuine interest in my clients elevates brands and engages audiences. I am passionate about delivering high-quality, meaningful design outcomes. My breadth—from books to branding to campaigns—reflects a commitment to craft, storytelling and measurable results, all while maintaining a friendly, collaborative working style.

Available to hire

Australia

I’m Tracy Lines, a Senior Graphic Designer and Creative Lead with 25+ years of experience shaping brand identities and design-led communication across property, architecture, interiors, editorial, print and digital. I’m a hands-on, strategic designer bringing projects from concept and visual strategy through design, production, and final delivery with a strong focus on image-led storytelling and clear, sophisticated visual communication. a collaborative, results-driven creative with over 25 years of experience working with brands I connect with. I bring a wealth of expertise across design, communication, branding and creative direction, offering a full design, branding and consultancy service. I specialise in bespoke book creation, publication design, packaging and branding for interior and lifestyle sectors in particular. I value honesty, integrity, connection and trust in my working relationships, which allows me to bring creativity, storytelling and meticulous attention to detail. This is evident in the strategic, thoughtful work I deliver that resonates with a diverse clientele. My collaborative approach and genuine interest in my clients elevates brands and engages audiences.
I am passionate about delivering high-quality, meaningful design outcomes. My breadth—from books to branding to campaigns—reflects a commitment to craft, storytelling and measurable results, all while maintaining a friendly, collaborative working style.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Owner / Director at TLC

January 1, 2025 - October 21, 2025

Creative design consultancy providing branding, strategy, marketing & PR, conceptualising, designing and creating campaigns, web, packaging, books and magazines for clients.

Marketing, Events & PR Director at Kelvin Grove State College

January 1, 2024 - Present

Led by example in a transformed, supportive department; mentored staff; initiated Year 12 internship; delivered high-quality solutions on time; improved processes, expanded design programs and tripled social media engagement.

Marketing, Events & PR Director at Kelvin Grove State College, Brisbane

January 1, 2024 - October 21, 2025

Led a consulting department to become more collaborative and high-performing; mentored staff; initiated a Year 12 internship; delivered thoughtful solutions on time; improved processes and social media engagement.

Creative Director at Frankie Press

January 1, 2015 - October 21, 2025

Creative Director for Frankie Magazine + Smith Journal; grew readership and revenue; developed brand extensions; led a creative team.

Creative Director at Frankie Press

January 1, 2014 - January 1, 2015

Creative Director for Frankie Magazine + Smith Journal; led growth and brand extensions; built a collaborative team culture and delivered creative excellence.

Owner + Creative Director at Tracy Lines Creative (TLC Sydney + Brisbane)

January 1, 2012 - January 1, 2026

Independent creative practice specialising in brand identity, creative direction, editorial design, packaging and bespoke publications for property, interiors, lifestyle and design-led businesses. Lead projects from concept and creative strategy through to final artwork, production and delivery, creating brand systems and print/digital communications. Develop brochures, sales and marketing collateral, presentations, publications, campaigns and custom books, managing timelines, budgets, suppliers, and external creative specialists while collaborating with photographers, writers, printers, architects and clients to deliver high-quality outcomes.

Owner / Director at TLC - Sydney + Brisbane

January 1, 2012 - January 1, 2025

Created original content and visual direction for print and digital; provided branding, strategy, web design, packaging and bespoke books; managed multiple clients with a strong design vision and collaborative approach.

Lifestyle Publisher at Murdoch Books

January 1, 2012 - October 21, 2025

Independent publisher creating beautiful, innovative books with high production values; identified and nurtured new talent; developed global publishing strategy; delivered portfolio; built industry relationships.

Lifestyle Publisher at Murdoch Books

January 1, 2011 - January 1, 2012

Independent publisher creating high-production lifestyle titles; identified new talent and developed commercially successful publishing strategies; managed broad portfolio with international outreach.

Creative Director at Inside Out Magazine

January 1, 2011 - October 21, 2025

Maintained highest content and design standards; collaborated with marketing and advertising teams; led the design team; managed deadlines and budgets; grew circulation; launched Emporium for a Myer brand extension.

Creative Director at Inside Out Magazine

January 1, 2003 - January 1, 2011

Maintained high standards of content and design; collaborated with marketing and advertising teams; briefed and led teams through deadlines and budgets; grew circulation and readership.

Art Director at Condé Nast

January 1, 2003 - October 21, 2025

Created brand extensions: Vogue Living Renovation bible; Vogue Entertaining & Travel cookbook; launched Conde Nast Traveller in Australia; produced strong, on-brand titles with limited resources.

Art Director at Condé Nast

January 1, 2001 - December 31, 2003

Art Director of Vogue and Condé Nast brand extensions. Created, developed and produced high-end brand extensions from concept to print for the luxury market, including Vogue Entertaining + Travel, Vogue Living, and the Australian launch of Condé Nast Traveller from concept through to print.

Art Director at Conde Nast

January 1, 2001 - January 1, 2003

Created strong, stylish brand extensions (Vogue Living, Vogue Entertaining & Travel) and launched Conde Nast Traveller in Australia; managed concept-to-print workflows with limited resources.

Art Director at Marie Claire Health + Beauty

January 1, 2001 - October 21, 2025

Redesigned magazine with bold, innovative approach; recruited high-caliber photographers; improved advertising features; reduced printing costs while increasing ROI.

Art Director at Marie Claire Health + Beauty

January 1, 1999 - January 1, 2001

Redesigned magazine and relaunched with bold, innovative visuals; introduced high-calibre photographers and improved advertising features; increased quality while reducing printing costs for better ROI.

Launch Art Editor at Red Magazine

January 1, 1999 - October 21, 2025

Joined launch art team; helped establish Red’s visual language; collaborated with world-class talent; contributed to building the magazine’s visual identity.

Launch Editor at Red Magazine

January 1, 1997 - January 1, 1999

Joined the launch art team to establish Red’s visual language and oversee brand visuals; collaborated with world-class talent to shape the magazine’s early look and feel.