Hi, I’m Stella (Le Thi Thuy Tien), a digital marketing and social media specialist with 4+ years in the gaming and media industries. I’ve built and executed growth plans for game communities across Facebook, Instagram, TikTok, YouTube and Discord, crafting assets and events for upcoming launches to boost engagement and retention. I’ve driven significant results, including a 300% increase in social metrics for a Vietnamese game launch, and I’ve organized offline events and influencer collaborations to expand reach. I excel at turning data and insights into creative, action-oriented campaigns. I collaborate cross-functionally with design, localization and influencer teams to deliver regionally relevant content that resonates with players, while managing a team of moderators and keeping customer support quality high.…

Le Thi Thuy Tien (Stella)

Hi, I’m Stella (Le Thi Thuy Tien), a digital marketing and social media specialist with 4+ years in the gaming and media industries. I’ve built and executed growth plans for game communities across Facebook, Instagram, TikTok, YouTube and Discord, crafting assets and events for upcoming launches to boost engagement and retention. I’ve driven significant results, including a 300% increase in social metrics for a Vietnamese game launch, and I’ve organized offline events and influencer collaborations to expand reach. I excel at turning data and insights into creative, action-oriented campaigns. I collaborate cross-functionally with design, localization and influencer teams to deliver regionally relevant content that resonates with players, while managing a team of moderators and keeping customer support quality high.…

Available to hire

Hi, I’m Stella (Le Thi Thuy Tien), a digital marketing and social media specialist with 4+ years in the gaming and media industries. I’ve built and executed growth plans for game communities across Facebook, Instagram, TikTok, YouTube and Discord, crafting assets and events for upcoming launches to boost engagement and retention. I’ve driven significant results, including a 300% increase in social metrics for a Vietnamese game launch, and I’ve organized offline events and influencer collaborations to expand reach.

I excel at turning data and insights into creative, action-oriented campaigns. I collaborate cross-functionally with design, localization and influencer teams to deliver regionally relevant content that resonates with players, while managing a team of moderators and keeping customer support quality high.

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Language

English
Fluent
Vietnamese
Fluent

Work Experience

SNS Manager at Mini Stars Ltd.
December 20, 2021 - November 20, 2022
Developed stage-by-stage community growth plans, created engaging content for Vietnamese players on Facebook, Instagram, TikTok, YouTube and Discord. Designed holiday-themed online events and campaigns to attract and retain players; collaborated with Vietnamese celebrities for promotions and localization; managed a team of 5 moderators to ensure customer support quality; monitored KPIs via Meta Business Suite and produced weekly insights to drive campaigns.
SNS Manager at Mini Stars LTD - Minivan Technology
December 1, 2021 - November 1, 2022
Developed stage-by-stage community growth plans; created engaging content for Vietnamese players on Facebook, Instagram, TikTok, YouTube, and Discord; designed and hosted game events with holiday themes to attract players and improve retention; partnered with Vietnamese influencers for promotions and localization campaigns; managed Meta Business Suite, monitored performance, and translated insights into actionable strategies.
SNS Marketing Executive at Viettel Media - Viettel Group
August 1, 2021 - December 1, 2021
Developed plans to grow the game Facebook community, created homepage and landing page concepts for upcoming game launches, aligned visuals and messaging with Vietnamese trends and ad formats; managed game Facebook groups to boost user engagement, handled supplier relations for player gifts, and wrote scripts for group and fan page content.
Intern Project Manager at Gameloft HANS Studio
August 1, 2018 - June 1, 2019
Collaborated with local, senior, and lead project managers to plan and manage game development projects; coordinated internal and external teams; ensured project quality by conducting daily SCRUM meetings, providing clear instructions, and meeting deadlines; identified risks and proposed fixes; managed daily communication with global studios, exchanging feedback and critical information to ensure smooth operations; planned release schedules, prioritized tasks, and supported Customer Care Agents in resolving user complaints.

Education

Bachelor of Business Administration at Hanoi University
August 1, 2015 - December 1, 2020
Master of Communications at National University of Singapore
January 1, 2023 - July 1, 2026
Dual-specialization in Data and Communication, and Strategic Communication at National University of Singapore
January 11, 2030 - February 4, 2026
Bachelor of Business Administration at Hanoi University
August 20, 2015 - December 20, 2020
Bachelor of Communications at Curtin University
February 20, 2023 - October 20, 2024
Master of Communications at National University of Singapore
January 1, 2025 - February 6, 2026

Qualifications

IAB Digital Marketing and Media Foundations Certification
January 11, 2030 - February 4, 2026
IAB Digital Marketing and Media Foundations Certification
January 11, 2030 - February 6, 2026
IELTS 7.5
January 11, 2030 - February 6, 2026
TOEIC 930
January 11, 2030 - February 6, 2026
IAB Digital Marketing and Media Foundations Certification
January 11, 2030 - February 6, 2026

Industry Experience

Gaming, Media & Entertainment, Software & Internet