Hi, I'm Tobin Sanson, a seasoned creator who produces content across sports, travel, and lifestyle for a wide range of platforms. I focus on the intimacy between people and place and aim to inspire audiences to connect with the natural world as a source of creativity. I am passionate about delivering the best possible product and am known for clear, creative communication that keeps production teams in sync. My work is defined by extreme attention to detail, and I thrive under tight deadlines in busy environments.\n\nI bring a collaborative spirit and a hands-on approach to directing, editing, and storytelling, often operating as director on set, DP, or photographer as needed to achieve the best possible asset.…

Tobin Sanson

Hi, I'm Tobin Sanson, a seasoned creator who produces content across sports, travel, and lifestyle for a wide range of platforms. I focus on the intimacy between people and place and aim to inspire audiences to connect with the natural world as a source of creativity. I am passionate about delivering the best possible product and am known for clear, creative communication that keeps production teams in sync. My work is defined by extreme attention to detail, and I thrive under tight deadlines in busy environments.\n\nI bring a collaborative spirit and a hands-on approach to directing, editing, and storytelling, often operating as director on set, DP, or photographer as needed to achieve the best possible asset.…

Available to hire

Hi, I’m Tobin Sanson, a seasoned creator who produces content across sports, travel, and lifestyle for a wide range of platforms. I focus on the intimacy between people and place and aim to inspire audiences to connect with the natural world as a source of creativity. I am passionate about delivering the best possible product and am known for clear, creative communication that keeps production teams in sync. My work is defined by extreme attention to detail, and I thrive under tight deadlines in busy environments.\n\nI bring a collaborative spirit and a hands-on approach to directing, editing, and storytelling, often operating as director on set, DP, or photographer as needed to achieve the best possible asset.

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Language

English
Fluent

Work Experience

Freelance Editor, Director, Producer at Tobin Sanson
January 1, 2011 - Present
A self-employed commercial filmmaker specializing in sports, travel, and lifestyle; clients include Under Armour, Reebok, Whoop, Athleta, JVN Hair, Biossance, CamelBak, Huckberry, Clif Bar, Mountain Hardwear, and Cole Haan.
Editor, Director, Art Director at Athleta
January 1, 2019 - December 31, 2021
Responsible for concepting, shooting, and editing brand video content; brought Athleta's video production in-house, delivering ads and storytelling that performed better than previous assets; served primarily as on-set director, with on-set DP duties.
Editor, Director, Art Director at CamelBak
January 1, 2018 - December 31, 2019
Led all brand storytelling; produced, shot and edited branded content from mini-docs to short, snackable social videos; crafted stories around athletes and product innovation.
Editor, Director, Photographer at Mountain Hardwear
January 1, 2015 - December 31, 2016
Produced/directing video and photoshoots; projects ranged from 15 seconds to 15 minutes, including product videos, web and TV ads, and narrative shorts; photographed in-studio product, on-location lifestyle, and action; sports photography included rock climbing, mountain biking, trail running, kayaking, etc.

Education

BA at Brooks Institute
August 1, 2011 - March 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Travel & Hospitality, Other
    paper Athleta - Salutation Stash II

    I directed this short product video. The brief was to show the technical features of a new yoga pant. Rather than conform to the traditional direction of cutting from feature to feature, I opted for a single shot that flows elegantly across the tight.

    It was a big success for the brand.

    paper Under Armour - Evo Bra

    A series of ads I directed and edited for the UA Smartform Evolution Bra.

    paper Athleta - Patience

    I co-wrote and directed this spot for Athleta. The brief came as Allyson had just become a part of the Athleta team. We were asked to share who she was and how she is unique in the space. After much discussion with Allyson, we landed on the theme PATIENCE. It would go on to influence not only the script, but the visual language of the film itself.