Hi! I am Oloruntobiloba Abiodun. I write. For brands, for stages, for people who need the right words and can't find them. Over the last 6 years, I've written the ad everyone was talking about during Big Brother Naija. I've helped a bank go from 5th to 2nd in its category. I've launched products that got 765% more sign-ups than anyone expected. I've won LAIF Awards, poetry slams, and a few pitches that changed the trajectory of the agencies I worked with. I've written for Stanbic IBTC, FirstBank, Heritage Bank, Oando, HP, BBC Radio London, ETS Global, and a dozen others across Nigeria and East Africa. Right now, I lead the creative team at Flow Solutions, setting direction, shaping ideas, and making sure everything we put out actually means something. What makes me different? I'm also a poet. A nationally awarded one. That means I don't just write to fill space. I write to land. Every word is a choice, and I take that seriously.

Abiodun Oloruntobiloba

Hi! I am Oloruntobiloba Abiodun. I write. For brands, for stages, for people who need the right words and can't find them. Over the last 6 years, I've written the ad everyone was talking about during Big Brother Naija. I've helped a bank go from 5th to 2nd in its category. I've launched products that got 765% more sign-ups than anyone expected. I've won LAIF Awards, poetry slams, and a few pitches that changed the trajectory of the agencies I worked with. I've written for Stanbic IBTC, FirstBank, Heritage Bank, Oando, HP, BBC Radio London, ETS Global, and a dozen others across Nigeria and East Africa. Right now, I lead the creative team at Flow Solutions, setting direction, shaping ideas, and making sure everything we put out actually means something. What makes me different? I'm also a poet. A nationally awarded one. That means I don't just write to fill space. I write to land. Every word is a choice, and I take that seriously.

Available to hire

Hi! I am Oloruntobiloba Abiodun.
I write. For brands, for stages, for people who need the right words and can’t find them.
Over the last 6 years, I’ve written the ad everyone was talking about during Big Brother Naija. I’ve helped a bank go from 5th to 2nd in its category. I’ve launched products that got 765% more sign-ups than anyone expected. I’ve won LAIF Awards, poetry slams, and a few pitches that changed the trajectory of the agencies I worked with.
I’ve written for Stanbic IBTC, FirstBank, Heritage Bank, Oando, HP, BBC Radio London, ETS Global, and a dozen others across Nigeria and East Africa.
Right now, I lead the creative team at Flow Solutions, setting direction, shaping ideas, and making sure everything we put out actually means something.
What makes me different? I’m also a poet. A nationally awarded one. That means I don’t just write to fill space. I write to land. Every word is a choice, and I take that seriously.

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Language

English
Fluent

Work Experience

Head of Creativity at Flow Universal Solutions, Lagos
January 1, 2025 - Present
Defining and institutionalising agency’s creative philosophy, standards, and vision, ensuring all work is insight-driven, culturally relevant, and commercially effective. Building and maintaining a high-performance creative team, overseeing talent development, hiring input, structured brainstorming sessions, and creative review systems. Provide end-to-end creative stewardship from strategic brief interpretation through concept development, production, execution, and post-campaign evaluation. Championing culturally resonant storytelling frameworks that bridge brand communication, narrative craft, and audience insight.
Group Head, Copy & Content at Flow Universal Solutions
January 1, 2025 - Present
SENIOR COPYWRITER at OLDLAGOS
January 3, 2022 - December 24, 2024
Co-created campaigns that improved brand preference and customer acquisition, contributing to Stanbic IBTC’s rise from 5th to 2nd best SME Bank in Nigeria (2023). Developed creative campaigns that contributed to ₦1 Trillion AUM milestone for Stanbic IBTC Asset Management. Played a strategic and lead role in creative advertising campaigns that won 7 LAIF Awards. Led campaign development for a women-focused digital banking product launch, optimising messaging across platforms to drive a 765% increase in sign-ups within three months. Wrote and launched the "Spread" product campaign for Golden Penny Food

Education

Higher National Diploma, Mechanical Engineering at Delta State Polytechnic
August 30, 2018 - April 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Professional Services, Software & Internet, Education, Telecommunications