A social campaign for SanDisk APAC that I ideated, strategised, presented, executed, rolled out across paid and organic platforms, and optimised throughout.
- Social Media Manager
Toby Brunckhorst
- Sydney, Australia
- 1 project
G'day, I'm Toby - a social media and content specialist with 6+ years’ experience across agencies and brands in lifestyle, tech, FMCG and tourism.
About
G’day, I’m Toby - a social media and content specialist with 6+ years’ experience across agencies and brands in lifestyle, tech, FMCG and tourism.
I’m a copywriter at heart, happiest when shaping ideas, writing copy, and turning messy briefs into something clear and engaging. I work across paid and organic social, but I’m most interested in content that connects with humans and not algorithms. I tend to think a bit differently, ask hard questions, and keep things practical.
- Joined July 2025
Industry experience
- Consumer Goods
- Transportation & Logistics
- Education
- Professional Services
- Retail
- Media & Entertainment
- Software & Internet
- Computers & Electronics
- Government
- Healthcare
- Travel & Hospitality
Projects · 1
Work experience· 12 roles
Social Media Manager · GTI TourismFeb 2026 – Present · 10 mos
Reported to the Consumer Marketing Specialist within an independent travel and tourism marketing and PR agency, delivering social strategy, content rollout and paid campaign support across international tourism brands. • Owned social content direction across tourism brands, shaping destination-led storytelling. • Produced and managed end-to-end monthly content calendars, paid campaigns and eDM content, including copywriting, asset curation, and publishing. • Oversaw digital asset organisation and workflows, improving accessibility and consistency of visual content across campaigns, partners, and internal teams. • Collaborated with PR, media partners, and creative teams to develop briefs, assess proposals, and support integrated campaign delivery across social and earned channels.
Social Media Manager · GTI TourismFeb 2026 – Jul 2026 · 6 mos
Owned social content direction across tourism brands, shaping destination-led storytelling; produced and managed end-to-end monthly content calendars, paid campaigns and EDM content, including copywriting, asset curation, and publishing; oversaw digital asset organisation and workflows, improving accessibility and consistency of visual content across campaigns, partners, and internal teams; collaborated with PR, media partners, and creative teams to develop briefs, assess proposals, and support integrated campaign delivery across social and earned channels.
Career BreakApr 2025 – Oct 2025 · 7 mos
Independent travel and personal development, with ongoing creative and cultural exploration.
Social Media Manager · JOY AgencyApr 2024 – Mar 2025 · 1 yr
Account Manager – Social Media & Content · The Marc Edward AgencyAug 2023 – Apr 2024 · 9 mos
Content Specialist · SHORE SchoolJun 2023 – Aug 2023 · 3 mos
Content Manager · Resolve ContentAug 2022 – Jan 2023 · 6 mos
Content Specialist · G SquaredFeb 2020 – Feb 2022 · 2 yrs 1 mo
Education
Bachelor of Business (Marketing) · Queensland University of Technology2013 – 2018
Bachelor of Business in Marketing · Queensland University of Technology2030 – 2018
Certifications and awards
TikTok – Media Buying Professional Certification2024 – 2025
Meta – Facebook Certified Digital Marketing Associate2021 – 2025
Meta – Facebook Certified Creative Strategy Professional2021 – 2025
G Squared – Most Valued Employee2020
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