Next availability:
July 6, 2026
G’day, I’m Toby - a social media and content specialist with 6+ years’ experience across agencies and brands in lifestyle, tech, FMCG and tourism.
I’m a copywriter at heart, happiest when shaping ideas, writing copy, and turning messy briefs into something clear and engaging. I work across paid and organic social, but I’m most interested in content that connects with humans and not algorithms. I tend to think a bit differently, ask hard questions, and keep things practical.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager at JOY Agency
April 1, 2024 - March 30, 2025Reported to the Social Director and GM, managing social strategies and execution for a diverse client portfolio across automotive and FMCG. Delivered end-to-end campaign management spanning content planning, paid media optimisation, client engagement, and team mentorship.
Developed and executed content calendars and paid campaigns, driving measurable engagement and ROI improvements.
Collaborated with creative, media, and production teams to deliver integrated, multi-channel campaigns across Meta, TikTok, Google, and LinkedIn.
Managed influencer and brand ambassador partnerships, ensuring seamless delivery of campaign content.
Led community management, reporting, and team mentorship to ensure consistent engagement and high-quality outcomes.
Account Manager – Social Media & Content at The Marc Edward Agency
August 1, 2023 - April 30, 2024Collaborated with content creators and design team to create engaging content.
Managed relationships with client, influencers, and brand ambassadors to deliver engaging and authentic social content.
Mentored account executive in production, stakeholder management, and copywriting.
Content Specialist at SHORE School
June 1, 2023 - August 31, 2023Wrote and edited copy for school newsletters, email marketing, and social media channels.
Rebuilt project management processes using monday.com.
Led paid strategy, budget, creative and delivery for Shore’s first media campaign.
Content Manager at Resolve Content
August 1, 2022 - January 31, 2023Led TikTok content strategy and community management, engaging younger audiences through innovative campaigns.
Drove paid media campaign success with regular optimisations to platform setup.
Managed content calendar, reporting, community management, and crisis escalation.
Content Specialist at G Squared
February 1, 2020 - February 28, 2022Spearheaded social media and paid advertising for Western Digital and SanDisk.
Collaborated with cross-functional teams to develop integrated campaigns.
Ideated, pitched, planned and executed original concepts.
Content Specialist at Brandalism
August 1, 2019 - February 29, 2020Audited 1,700+ webpages for Westpac Bank.
Analysed and advised on content retention, revision, and removal of website content.
Digital Content Manager at Switch I.T.
August 1, 2018 - August 31, 2018Managed website content for 180+ car dealerships nationwide.
Led customer support team with excellent client service.
Social Media Manager at GTI Tourism
February 1, 2026 - July 1, 2026Owned social content direction across tourism brands, shaping destination-led storytelling; produced and managed end-to-end monthly content calendars, paid campaigns and EDM content, including copywriting, asset curation, and publishing; oversaw digital asset organisation and workflows, improving accessibility and consistency of visual content across campaigns, partners, and internal teams; collaborated with PR, media partners, and creative teams to develop briefs, assess proposals, and support integrated campaign delivery across social and earned channels.
Career Break
April 1, 2025 - October 1, 2025Independent travel and personal development, with ongoing creative and cultural exploration.
Web Content Manager at MullenLowe Profero
March 1, 2018 - August 1, 2018Managed website content using Sitecore CMS for enterprise clients; optimised digital copy and creative to improve usability and content clarity.
Digital Marketer at Snepo Research
January 1, 2018 - March 1, 2018Conducted digital audits across websites and social channels; presented strategic recommendations that informed shift in business direction.
Social Media Manager at GTI Tourism
February 2, 2026 - PresentReported to the Consumer Marketing Specialist within an independent travel and tourism marketing and PR agency, delivering social strategy, content rollout and paid campaign support across international tourism brands.
• Owned social content direction across tourism brands, shaping destination-led storytelling.
• Produced and managed end-to-end monthly content calendars, paid campaigns and eDM content, including copywriting, asset curation, and publishing.
• Oversaw digital asset organisation and workflows, improving accessibility and consistency of visual content across campaigns, partners, and internal teams.
• Collaborated with PR, media partners, and creative teams to develop briefs, assess proposals, and support integrated campaign delivery across social and earned channels.
Education
Bachelor of Business (Marketing) at Queensland University of Technology
January 1, 2013 - December 31, 2018Bachelor of Business in Marketing at Queensland University of Technology
January 11, 2030 - January 1, 2018Qualifications
TikTok – Media Buying Professional Certification
January 1, 2024 - October 29, 2025Meta – Facebook Certified Digital Marketing Associate
January 1, 2021 - October 29, 2025Meta – Facebook Certified Creative Strategy Professional
January 1, 2021 - October 29, 2025G Squared – Most Valued Employee
January 1, 2020 - January 1, 2020Industry Experience
Consumer Goods, Transportation & Logistics, Education, Professional Services, Retail, Media & Entertainment, Software & Internet, Computers & Electronics, Government, Healthcare, Travel & Hospitality
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