Available to hire
I’m Toby Brunckhorst, a versatile social media strategist and marketing manager with six years of agency experience across organic and paid content, campaign optimization, and stakeholder management. I’ve led end-to-end campaigns and managed client relationships across tech, automotive and FMCG.
I excel in project management, content production, and copywriting, with a collaborative communication style that thrives in fast-paced, high-pressure environments. I’ve guided cross-functional teams to deliver measurable ROI and high-quality outcomes.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager at JOY Agency
April 1, 2024 - March 30, 2025Reported to the Social Director and GM, managing social strategies and execution for a diverse client portfolio across automotive and FMCG. Delivered end-to-end campaign management spanning content planning, paid media optimisation, client engagement, and team mentorship.
Developed and executed content calendars and paid campaigns, driving measurable engagement and ROI improvements.
Collaborated with creative, media, and production teams to deliver integrated, multi-channel campaigns across Meta, TikTok, Google, and LinkedIn.
Managed influencer and brand ambassador partnerships, ensuring seamless delivery of campaign content.
Led community management, reporting, and team mentorship to ensure consistent engagement and high-quality outcomes.
Account Manager – Social Media & Content at The Marc Edward Agency
August 1, 2023 - April 30, 2024Collaborated with content creators and design team to create engaging content.
Managed relationships with client, influencers, and brand ambassadors to deliver engaging and authentic social content.
Mentored account executive in production, stakeholder management, and copywriting.
Content Specialist at SHORE School
June 1, 2023 - August 31, 2023Wrote and edited copy for school newsletters, email marketing, and social media channels.
Rebuilt project management processes using monday.com.
Led paid strategy, budget, creative and delivery for Shore’s first media campaign.
Content Manager at Resolve Content
August 1, 2022 - January 31, 2023Led TikTok content strategy and community management, engaging younger audiences through innovative campaigns.
Drove paid media campaign success with regular optimisations to platform setup.
Managed content calendar, reporting, community management, and crisis escalation.
Content Specialist at G Squared
February 1, 2020 - February 28, 2022Spearheaded social media and paid advertising for Western Digital and SanDisk.
Collaborated with cross-functional teams to develop integrated campaigns.
Ideated, pitched, planned and executed original concepts.
Content Specialist at Brandalism
August 1, 2019 - February 29, 2020Audited 1,700+ webpages for Westpac Bank.
Analysed and advised on content retention, revision, and removal of website content.
Digital Content Manager at Switch I.T.
August 1, 2018 - August 31, 2018Managed website content for 180+ car dealerships nationwide.
Led customer support team with excellent client service.
Education
Bachelor of Business (Marketing) at Queensland University of Technology
January 1, 2013 - December 31, 2018Qualifications
TikTok – Media Buying Professional Certification
January 1, 2024 - October 29, 2025Meta – Facebook Certified Digital Marketing Associate
January 1, 2021 - October 29, 2025Meta – Facebook Certified Creative Strategy Professional
January 1, 2021 - October 29, 2025G Squared – Most Valued Employee
January 1, 2020 - January 1, 2020Industry Experience
Consumer Goods, Transportation & Logistics, Education, Professional Services, Retail, Media & Entertainment, Software & Internet, Computers & Electronics, Government, Healthcare
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