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I'm Todd Slater, an award-winning Brand Designer and Senior Graphic Designer with 15+ years shaping visual identities and brand systems for national publications and consumer brands. I lead cross-functional teams to deliver print, web, email, and social campaigns that drive growth. My work has driven outcomes such as a 95% year-over-year increase in web traffic to 772K monthly page views, payroll optimization of $30K annually, and more than $30K in yearly production savings through workflow automation and improved project management. I’ve been recognized by the Web Marketing Association for Outstanding Achievement in Web Development.…I'm Todd Slater, an award-winning Brand Designer and Senior Graphic Designer with 15+ years shaping visual identities and brand systems for national publications and consumer brands. I lead cross-functional teams to deliver print, web, email, and social campaigns that drive growth. My work has driven outcomes such as a 95% year-over-year increase in web traffic to 772K monthly page views, payroll optimization of $30K annually, and more than $30K in yearly production savings through workflow automation and improved project management. I’ve been recognized by the Web Marketing Association for Outstanding Achievement in Web Development.

Todd Slater

Art Director, Brand Designer, Graphic Designer, +2

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I'm Todd Slater, an award-winning Brand Designer and Senior Graphic Designer with 15+ years shaping visual identities and brand systems for national publications and consumer brands. I lead cross-functional teams to deliver print, web, email, and social campaigns that drive growth. My work has driven outcomes such as a 95% year-over-year increase in web traffic to 772K monthly page views, payroll optimization of $30K annually, and more than $30K in yearly production savings through workflow automation and improved project management. I’ve been recognized by the Web Marketing Association for Outstanding Achievement in Web Development.…I'm Todd Slater, an award-winning Brand Designer and Senior Graphic Designer with 15+ years shaping visual identities and brand systems for national publications and consumer brands. I lead cross-functional teams to deliver print, web, email, and social campaigns that drive growth. My work has driven outcomes such as a 95% year-over-year increase in web traffic to 772K monthly page views, payroll optimization of $30K annually, and more than $30K in yearly production savings through workflow automation and improved project management. I’ve been recognized by the Web Marketing Association for Outstanding Achievement in Web Development.

Available to hire

I’m Todd Slater, an award-winning Brand Designer and Senior Graphic Designer with 15+ years shaping visual identities and brand systems for national publications and consumer brands.

I lead cross-functional teams to deliver print, web, email, and social campaigns that drive growth. My work has driven outcomes such as a 95% year-over-year increase in web traffic to 772K monthly page views, payroll optimization of $30K annually, and more than $30K in yearly production savings through workflow automation and improved project management. I’ve been recognized by the Web Marketing Association for Outstanding Achievement in Web Development.

Skills

Experience Level

Expert

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Editorial Illustration

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Expert

Work Experience

Art Director and Brand Designer at Snigglezoo Entertainment (The Money Mammals)

March 1, 2022 - Present

Built The Money Mammals brand system end-to-end (identity, guidelines, templates) and drove consistent execution across web, print, email marketing, and social media advertising; designed and launched The Money Mammals website (B2B, B2C, e-commerce) and applied typography and color theory to enhance UX. Executed multi-channel campaigns that increased engagement by 40% across 10+ financial institution clients; owned pre-press and vendor relationships, improving quality control and reducing rework. Produced educational assets (K–6 guides, children's books, activity books, decks) aligned to brand guidelines and instructional outcomes, managing multiple projects with accuracy.

Art Director at Bauer Media Group

January 1, 2002 - February 1, 2022

Promoted to develop the visual identity for a new national publication; single-handedly designed prototype issues and delivered launch on time and budget. Created graphics templates, best practices guidelines, training materials, and an internal DAM, significantly increasing efficiency and saving costs. Led all creative design for Soaps In Depth across its run; mentored two junior designers and hired staff, achieving annual payroll savings of $30K. Implemented a paperless digital proofing system adopted company-wide, yielding over $10K in annual savings. Led a website redesign that generated 772K monthly page-views with a 95% YOY increase. Managed a five-person art staff and ensured adherence to brand identity across output.