P ryston Toel

Collaborated with cross-functional teams to design and improve a web application interface. Produced detailed wireframes, interactive prototypes, and high-fidelity designs to communicate user flows and intent. Designed responsive and accessible interfaces to ensure consistent user experience across devices. Maintained and created design assets and documentation in Figma and Adobe XD, supported development with accurate UI specifications, and partnered with developers to ensure correct implementation. Also contributed to building a consistent design system and streamlined future design processes.

Worked with international clients to design intuitive, high-conversion websites and applications. Created user flows, wireframes, and prototypes tailored to client needs and brand guidelines. Conducted usability testing and incorporated feedback to improve user experience and meet project goals. Delivered pixel-perfect responsive designs across industries including e-commerce and SaaS, while balancing visual aesthetics with usability and accessibility.

Designed responsive landing pages and UI elements aligned with brand identity and marketing objectives. Assisted with mapping and analyzing user flows to identify and address friction points. Conducted user research through surveys, interviews, and usability testing, then translated findings into wireframes, mockups, and interactive prototypes in Figma. Collaborated with developers to support responsive, pixel-perfect implementation. Contributed to a travel booking website redesign that led to a 15% increase in conversions.