Tom Aspartman
I’m a Growth Marketing Manager (UA & ASO) in gaming. I’ve managed and optimised $100–200k/month budgets on Google Ads, Meta Ads, Unity Ads, AppLovin, Mintegral, including Apple Search Ads.
About
I’m a Growth Marketing Manager (UA & ASO) in gaming. I’ve managed and optimised $100–200k/month budgets on Google Ads, Meta Ads, Unity Ads, AppLovin, Mintegral, including Apple Search Ads. I build creative testing loops (brief → production → test → analysis) measured in AppsFlyer (MMP) and Google Analytics, driving lower CPI, stronger ROAS, and faster learning. On the ASO side, I run keyword research in AppTweak/AppMagic, PPO/Play Experiments, and optimise store conversion while aligning organic and paid UA. I’m comfortable with soft‑launches, geo‑expansion, and cohort‑based reporting (D1/D7/D30). I also use AI to accelerate creative ideation and iteration. Happy to join as an external UA/ASO partner or hands‑on manager for a specific title.
- 3 years' experience
- Joined August 2024
Skills· 16
Languages
- EnglishFluent
- SlovakFluent
- CzechFluent
- Spanish; CastilianIntermediate
- PolishIntermediate
Industry experience
- Gaming
- Software & Internet
- Media & Entertainment
- Professional Services
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Work experience· 9 roles
Leading development and execution of marketing campaigns with a $100,000 - $200,000 monthly budget across Google, Meta, Unity, AppLovin, and Mintegral; fast-paced startup environment focused on mobile gaming, rapid iteration, and data-driven decision making; collaborating with cross-functional teams, including designers and product managers; improving ASO visibility on Google Play and App Store; implementing A/B testing frameworks to optimize app store conversion rates; managing partnerships with platforms like Google, Meta, and Unity; leveraging AI tools for campaign automation and creative development; using AppsFlyer, Apptweak, and AppMagic for attribution, competitive research, and performance analysis.
Lead the development and execution of marketing campaigns with a $100,000 - $200,000 monthly budget across Google, Meta, Unity, AppLovin, and Mintegral; operate in a fast-paced startup focused on mobile gaming, rapid iteration, and data-driven decision making; collaborate cross-functionally with designers and product managers; improve ASO visibility on Google Play and App Store, resulting in increased organic installs; implement A/B testing frameworks to optimize store conversion rates; manage partnerships with platforms like Google, Meta, and Unity; leverage AI tools (ChatGPT, MidJourney, Gemini) for automation and creative development; utilize AppsFlyer, AppLovin, and AppMagic for attribution, competitive research, and performance analysis.
Lead the development and execution of marketing campaigns with a $100,000 - $200,000 monthly budget across Google, Meta, Unity, AppLovin, and Mintegral; worked in a fast-paced startup environment focused on mobile gaming, rapid iteration, and data-driven decision making; collaborated with cross-functional teams including designers and product managers; improved ASO visibility on Google Play and App Store; implemented A/B testing frameworks to optimize app store conversion rates; managed partnerships with platforms like Google, Meta, and Unity; leveraged AI tools (ChatGPT, MidJourney, Gemini) for campaign automation and creative development; used AppsFlyer, AppTweak, and AppMagic for attribution, competitive research, and performance analysis.
Education· 9
Certifications and awards· 26
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