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I’m a Growth Marketing Manager (UA & ASO) in gaming. I’ve managed and optimised $100–200k/month budgets on Google Ads, Meta Ads, Unity Ads, AppLovin, Mintegral, including Apple Search Ads. I build creative testing loops (brief → production → test → analysis) measured in AppsFlyer (MMP) and Google Analytics, driving lower CPI, stronger ROAS, and faster learning. On the ASO side, I run keyword research in AppTweak/AppMagic, PPO/Play Experiments, and optimise store conversion while aligning organic and paid UA. I’m comfortable with soft‑launches, geo‑expansion, and cohort‑based reporting (D1/D7/D30). I also use AI to accelerate creative ideation and iteration. Happy to join as an external UA/ASO partner or hands‑on manager for a specific title.…I’m a Growth Marketing Manager (UA & ASO) in gaming. I’ve managed and optimised $100–200k/month budgets on Google Ads, Meta Ads, Unity Ads, AppLovin, Mintegral, including Apple Search Ads. I build creative testing loops (brief → production → test → analysis) measured in AppsFlyer (MMP) and Google Analytics, driving lower CPI, stronger ROAS, and faster learning. On the ASO side, I run keyword research in AppTweak/AppMagic, PPO/Play Experiments, and optimise store conversion while aligning organic and paid UA. I’m comfortable with soft‑launches, geo‑expansion, and cohort‑based reporting (D1/D7/D30). I also use AI to accelerate creative ideation and iteration. Happy to join as an external UA/ASO partner or hands‑on manager for a specific title.

Tom Aspartman

Digital Marketer, Performance Marketer, Growth Marketer, +7

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I’m a Growth Marketing Manager (UA & ASO) in gaming. I’ve managed and optimised $100–200k/month budgets on Google Ads, Meta Ads, Unity Ads, AppLovin, Mintegral, including Apple Search Ads. I build creative testing loops (brief → production → test → analysis) measured in AppsFlyer (MMP) and Google Analytics, driving lower CPI, stronger ROAS, and faster learning. On the ASO side, I run keyword research in AppTweak/AppMagic, PPO/Play Experiments, and optimise store conversion while aligning organic and paid UA. I’m comfortable with soft‑launches, geo‑expansion, and cohort‑based reporting (D1/D7/D30). I also use AI to accelerate creative ideation and iteration. Happy to join as an external UA/ASO partner or hands‑on manager for a specific title.…I’m a Growth Marketing Manager (UA & ASO) in gaming. I’ve managed and optimised $100–200k/month budgets on Google Ads, Meta Ads, Unity Ads, AppLovin, Mintegral, including Apple Search Ads. I build creative testing loops (brief → production → test → analysis) measured in AppsFlyer (MMP) and Google Analytics, driving lower CPI, stronger ROAS, and faster learning. On the ASO side, I run keyword research in AppTweak/AppMagic, PPO/Play Experiments, and optimise store conversion while aligning organic and paid UA. I’m comfortable with soft‑launches, geo‑expansion, and cohort‑based reporting (D1/D7/D30). I also use AI to accelerate creative ideation and iteration. Happy to join as an external UA/ASO partner or hands‑on manager for a specific title.

Available to hire

I’m a Growth Marketing Manager (UA & ASO) in gaming. I’ve managed and optimised $100–200k/month budgets on Google Ads, Meta Ads, Unity Ads, AppLovin, Mintegral, including Apple Search Ads. I build creative testing loops (brief → production → test → analysis) measured in AppsFlyer (MMP) and Google Analytics, driving lower CPI, stronger ROAS, and faster learning. On the ASO side, I run keyword research in AppTweak/AppMagic, PPO/Play Experiments, and optimise store conversion while aligning organic and paid UA. I’m comfortable with soft‑launches, geo‑expansion, and cohort‑based reporting (D1/D7/D30). I also use AI to accelerate creative ideation and iteration. Happy to join as an external UA/ASO partner or hands‑on manager for a specific title.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Slovak

Fluent

Czech

Fluent

Spanish; Castilian

Intermediate

Polish

Intermediate

Work Experience

Growth Marketing Manager at ALDA GAMES S.R.O.

January 1, 2024 - Present

Lead the development and execution of marketing campaigns with a $100,000 - $200,000 monthly budget across Google, Meta, Unity, AppLovin, and Mintegral; worked in a fast-paced startup environment focused on mobile gaming, rapid iteration, and data-driven decision making; collaborated with cross-functional teams including designers and product managers; improved ASO visibility on Google Play and App Store; implemented A/B testing frameworks to optimize app store conversion rates; managed partnerships with platforms like Google, Meta, and Unity; leveraged AI tools (ChatGPT, MidJourney, Gemini) for campaign automation and creative development; used AppsFlyer, AppTweak, and AppMagic for attribution, competitive research, and performance analysis.

Remote Project and Marketing Assistant at SARIO - Slovak Investment and Trade Development Agency

January 1, 2023 - September 18, 2025

Supported internship & company partnership programs; contributed to social media initiatives, coordination, and stakeholder engagement; assisted in program development and logistics planning.

Intern at Behavioral and Experimental Economic Team (BEET), Ministry of Health of the Slovak Republic

January 1, 2023 - September 18, 2025

Designed and executed behavioral research for health policies; conducted data collection, statistical analysis, and literature reviews to support policy recommendations; developed patient adherence interventions with a multidisciplinary team.

Growth Marketing Manager at ALDA GAMES s.r.o.

January 1, 2024 - Present

Lead the development and execution of marketing campaigns with a $100,000 - $200,000 monthly budget across Google, Meta, Unity, AppLovin, and Mintegral; operate in a fast-paced startup focused on mobile gaming, rapid iteration, and data-driven decision making; collaborate cross-functionally with designers and product managers; improve ASO visibility on Google Play and App Store, resulting in increased organic installs; implement A/B testing frameworks to optimize store conversion rates; manage partnerships with platforms like Google, Meta, and Unity; leverage AI tools (ChatGPT, MidJourney, Gemini) for automation and creative development; utilize AppsFlyer, AppLovin, and AppMagic for attribution, competitive research, and performance analysis.

Remote Project and Marketing Assistant at SARIO - Slovak Investment and Trade Development Agency

December 31, 2023 - September 18, 2025

Supported internship and company partnership programs; contributed to social media initiatives, coordination, and stakeholder engagement; assisted in program development and logistics planning.

Intern at Behavioral and Experimental Economic Team (BEET) - Ministry of Health of the Slovak Republic

December 31, 2023 - September 18, 2025

Growth Marketing Manager at ALDA GAMES s.r.o.

January 1, 2024 - Present

Leading development and execution of marketing campaigns with a $100,000 - $200,000 monthly budget across Google, Meta, Unity, AppLovin, and Mintegral; fast-paced startup environment focused on mobile gaming, rapid iteration, and data-driven decision making; collaborating with cross-functional teams, including designers and product managers; improving ASO visibility on Google Play and App Store; implementing A/B testing frameworks to optimize app store conversion rates; managing partnerships with platforms like Google, Meta, and Unity; leveraging AI tools for campaign automation and creative development; using AppsFlyer, Apptweak, and AppMagic for attribution, competitive research, and performance analysis.

Remote Project and Marketing Assistant at SARIO - Slovak Investment and Trade Development Agency

December 31, 2023 - September 18, 2025

Supported internship & company partnership programs; contributed to social media initiatives, coordination, and stakeholder engagement; assisted in program development and logistics planning.

Behavioural and Experimental Economics Team Intern at Ministry of Health of the Slovak Republic (BEET)

December 31, 2023 - September 18, 2025

Designed and executed behavioural research for health policies; conducted data collection, statistical analysis, and literature reviews to support policy recommendations; developed patient adherence interventions with a multidisciplinary team.

Education

Master's Degree at Masaryk University Brno

January 1, 2021 - January 1, 2024

Master's Degree, Business Administration and Law at Universidad de Cantabria

January 1, 2022 - January 1, 2022

Bachelor's Degree, Security & Strategic Studies and Economic Policy at Masaryk University Brno

January 1, 2018 - January 1, 2021

Master’s Degree at Masaryk University, Brno

January 1, 2021 - January 1, 2024

Master’s Degree at Universidad de Cantabria

January 1, 2022 - January 1, 2022

Bachelor’s Degree at Masaryk University, Brno

January 1, 2018 - January 1, 2021

Master's Degree at Masaryk University

January 1, 2021 - January 1, 2024

Master's Degree at Universidad de Cantabria

January 1, 2022 - January 1, 2022

Bachelor's Degree at Masaryk University

January 1, 2018 - January 1, 2021