Available to hire
Hi, I’m Tomas Penna. I’m a marketing and communications leader with mobile bases in both Texas and Sao Paulo, Brazil.
I currently manage a US-based company that connects American travel businesses with the Brazilian and LATAM markets. I build and lead a network of 200+ top marketing professionals delivering tailored PR, digital marketing, design, advertising, IT, events, and AI training to help international clients grow presence in Brazil and across LATAM.
Over the past decade I’ve invested in and advised two types of businesses: Brazilian marketing service providers expanding internationally, and global travel/marketing firms seeking a Brazilian foothold.
As Head of PR & Marketing for Latin America at AVIA REPS and through my other ventures, I’ve managed multi-country teams, driven client acquisition and revenue, and crafted campaigns and partnerships (e.g., Brand USA, Visit Florida, Virtuoso, European Travel Commission, Ethiopian Airlines, Singapore Airlines) that delivered measurable outcomes and strong brand lift.
Experience Level
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Beginner
Italian
Beginner
Work Experience
CEO & Founder at Self-employed / TravelTech Marketing Firm
July 1, 2024 - October 28, 2025CEO & Founder of a US-based company specialized in connecting American travel businesses with the Brazilian and LATAM market. Leads a network of 200+ top marketing professionals delivering PR, digital marketing, design, advertising, IT, events, AI training and more.
Investor & Advisor at Worldwide — Various companies
September 1, 2020 - October 28, 2025Invested and advised two types of businesses: marketing service providers in Brazil expanding internationally; worldwide companies in travel/marketing aiming to start or improve their presence in the Brazilian market.
Head of PR & Marketing - Latin America at AVIA REPS
July 1, 2023 - July 1, 2023World's leading representation group. Managed PR, marketing and digital marketing teams (up to 15 staff) across Brazil and other LATAM countries; oversaw up to 18 clients (e.g., Brand USA, Visit Florida, Virtuoso, European Travel Commission, Ethiopian Airlines, Singapore Airlines, Dubai Exports) and prepared speeches/presentations for overseas audiences.
Marketing Analyst at Submarino Viagens (B2W Group)
March 1, 2016 - March 1, 2016Online travel agency with 400+ employees; developed marketing campaigns for hotels increasing sales by more than 40%; raised email marketing open rate by over 30%; implemented branding and managed budgets; created and monitored social media (Facebook, Twitter, YouTube).
Coordinator at DACAM – Academic Center (Mackenzie University)
January 1, 2012 - January 1, 2012Academic Center representing more than 4.5k Marketing & Communications students; produced 20+ major entertainment events (including MackBIX OS); negotiated partnerships with Red Bull, Apple Store, Pernod Ricard, McDonald's, Domino's; created and managed social media (Facebook, Twitter, YouTube).
CEO & Founder at TravelTech Marketing
July 1, 2024 - October 28, 2025U.S.-based company specializing in connecting American travel businesses with the Brazilian and LATAM markets. Built a network of 200+ top marketing professionals to deliver customized solutions, including PR, digital marketing, design, advertising, IT, events, AI training, among others, in an innovative and effective way.
Head of PR & Marketing at AVIA REPS
July 31, 2023 - July 31, 2023World’s leading representation group with 64 offices in 47 countries. Managed up to 15 staff across PR, Marketing & Digital Marketing teams, primarily in Brazil and also in Colombia, Mexico, Chile and Argentina. Oversaw client engagements and key industry events (e.g., Brand USA, Visit Florida, Virtuoso, Etihad, Singapore Airlines, Dubai Exports).
Investor & Advisor at Worldwide
September 1, 2020 - October 28, 2025Invested in two types of businesses: Marketing service providers in Brazil expanding to international clients, and worldwide companies (often travel/marketing-focused) to help start or improve their presence in the Brazilian market.
Marketing Analyst at Submarino Viagens
March 31, 2016 - March 31, 2016Online Travel Agency with over 400 employees. Achievements include saving more than USD 1,000,000 annually through advertising negotiations with TV, radio, magazines, and out-of-home media; generating over USD 750,000 annually in media value through PR actions; developing marketing campaigns for hotels increasing sales by over 40%; raising email marketing open rate by over 30%. Responsible for setting and monitoring annual KPIs and budget oversight.
President at DACAM (Academic Center)
January 31, 2012 - January 31, 2012Academic Center representing more than 4.5k Marketing and Communications students at Mackenzie University. Produced more than 20 large entertainment events (e.g., MackBIX OS). Negotiated partnerships with Red Bull, Apple Store, Pernod Ricard, McDonald’s, Domino’s Pizza, among others. Created and monitored social media (Facebook, Twitter, YouTube).
Education
Bachelor’s Degree in Social Communication with a Major in Journalism at Universidade Presbiteriana Mackenzie, São Paulo, Brazil
January 1, 2008 - January 1, 2012Postgraduate Specialization Certificate in Marketing Management at Universidade Presbiteriana Mackenzie, São Paulo, Brazil
January 1, 2012 - January 1, 2014Branding: Differentiation and Brand Strategy at Sebasti an Branding, São Paulo, Brazil
January 1, 2015 - January 1, 2015Neuro Marketing: Unraveling the Mysteries of the Consumer Brain at ESPM São Paulo, Brazil
January 1, 2016 - January 1, 2016Artificial Intelligence for Marketing at Codea Academy, New York City, USA
January 1, 2025 - January 1, 2025Bachelor’s Degree in Social Communication with Major in Journalism at Universidade Mackenzie (Mackenzie University)
January 1, 2008 - December 31, 2012Postgraduate Specialization Certificate in Marketing Management at Mackenzie University
January 1, 2012 - December 31, 2014Branding: Differentiation and Brand Strategy at Sebastiana Branding
January 1, 2015 - December 31, 2015Neuro Marketing: Unraveling the Mysteries of the Consumer's Brain at ESPM Sao Paulo
January 1, 2016 - December 31, 2016Artificial Intelligence for Marketing at Codea Academy, New York City
January 1, 2025 - December 31, 2025Qualifications
Bachelor’s Degree in Social Communication with a Major in Journalism
January 1, 2008 - January 1, 2012Postgraduate Specialization Certificate in Marketing Management
January 1, 2012 - January 1, 2014Branding: Differentiation and Brand Strategy
January 1, 2015 - January 1, 2015Neuro Marketing: Unraveling the Mysteries of the Consumer Brain
January 1, 2016 - January 1, 2016Artificial Intelligence for Marketing
January 1, 2025 - January 1, 2025Industry Experience
Travel & Hospitality, Professional Services, Media & Entertainment, Software & Internet, Education, Financial Services, Retail, Government, Non-Profit Organization, Real Estate & Construction, Gaming
Experience Level
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