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Hi, I’m Tom Carolan. I’m a Marketing Manager with 15 years’ experience across B2B and B2C environments, specialising in demand generation, lead quality, and conversion. I thrive on partnering with Sales to improve pipeline contribution and to ensure marketing activity translates into real commercial results. I’m hands-on, data-driven and CRM-focused, with a track record of growing across digital channels and events. I enjoy turning complex data into actionable insights, designing efficient nurture and attribution models, and delivering results that matter to the business.…Hi, I’m Tom Carolan. I’m a Marketing Manager with 15 years’ experience across B2B and B2C environments, specialising in demand generation, lead quality, and conversion. I thrive on partnering with Sales to improve pipeline contribution and to ensure marketing activity translates into real commercial results. I’m hands-on, data-driven and CRM-focused, with a track record of growing across digital channels and events. I enjoy turning complex data into actionable insights, designing efficient nurture and attribution models, and delivering results that matter to the business.

Tom Carolan

Growth Marketer, PPC Manager, Digital Marketer, +3

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Hi, I’m Tom Carolan. I’m a Marketing Manager with 15 years’ experience across B2B and B2C environments, specialising in demand generation, lead quality, and conversion. I thrive on partnering with Sales to improve pipeline contribution and to ensure marketing activity translates into real commercial results. I’m hands-on, data-driven and CRM-focused, with a track record of growing across digital channels and events. I enjoy turning complex data into actionable insights, designing efficient nurture and attribution models, and delivering results that matter to the business.…Hi, I’m Tom Carolan. I’m a Marketing Manager with 15 years’ experience across B2B and B2C environments, specialising in demand generation, lead quality, and conversion. I thrive on partnering with Sales to improve pipeline contribution and to ensure marketing activity translates into real commercial results. I’m hands-on, data-driven and CRM-focused, with a track record of growing across digital channels and events. I enjoy turning complex data into actionable insights, designing efficient nurture and attribution models, and delivering results that matter to the business.

Available to hire

Hi, I’m Tom Carolan. I’m a Marketing Manager with 15 years’ experience across B2B and B2C environments, specialising in demand generation, lead quality, and conversion. I thrive on partnering with Sales to improve pipeline contribution and to ensure marketing activity translates into real commercial results.

I’m hands-on, data-driven and CRM-focused, with a track record of growing across digital channels and events. I enjoy turning complex data into actionable insights, designing efficient nurture and attribution models, and delivering results that matter to the business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Digital Marketer at Freelance / Various Clients

January 1, 2025 - Present

Design and run paid media campaigns across Google and LinkedIn to drive lead generation and optimize conversions. Focus on end-to-end campaign management, tracking, reporting, and optimization.

Online Marketing Executive (PPC) at Feelunique.com

January 1, 2025 - Present

Online marketing executive focusing on paid search campaigns; responsible for PPC strategy, keyword optimization, and performance reporting.

Digital Marketing Specialist at Jurassic Fibre

April 1, 2020 - August 1, 2021

Led paid and organic marketing across Google, Meta and LinkedIn; managed and optimized PPC campaigns; used data and analytics to refine strategy, boost lead quality and ROI.

Digital Media Manager at Bray Leino

May 1, 2017 - April 1, 2019

Led digital media planning and execution; developed and managed campaigns; collaborated across creative and client teams to deliver integrated digital programs.

Digital Engagement Manager at Aztec Group

June 1, 2014 - April 1, 2017

Managed digital engagement campaigns; implemented marketing automation strategies and CRM-driven initiatives; supported client acquisition and retention efforts.

CRM Systems Manager at Mourant

May 1, 2012 - June 1, 2014

Ran CRM systems across the organization; oversaw data integration, campaign execution and reporting to support marketing and business objectives.

Search Engine Marketing Coordinator at Frank Smythson Ltd

June 1, 2009 - May 1, 2012

Coordinated SEM campaigns; conducted keyword research, ad copy testing and performance optimization to drive growth.

Freelance Digital Marketing Consultant at WinPure (B2B Data Quality Software)

January 1, 2025 - Present

Collaborated with founder and sales to prioritise lead quality and support enterprise pipeline development. Built HubSpot automation workflows (lead scoring, nurture sequences) and created dashboards to track marketing contribution to the sales pipeline. Designed ABM campaigns via LinkedIn Ads targeting enterprise accounts to prioritise engagement quality over volume. Worked with sales to refine ICPs, improve lead handoff, and align campaign targeting with sales priorities.

Digital Marketing Manager at PREEN Technologies AG

March 1, 2024 - December 31, 2024

Redesigned website journeys and lead capture forms to improve conversion rates and provide better prospect data for sales follow-up. Built analytics dashboards in GA4 and Looker Studio tracking performance from initial traffic through to qualified opportunities. Played a key role in UNITI Expo 2024 preparations (Stuttgart), supporting event planning, follow-up activity, and PR content development.

Digital Marketing Manager at LightSpeed Broadband

June 1, 2021 - December 31, 2023

Drove 164% year-on-year increase in paid search conversions through continuous optimisation of Google Ads campaigns, landing pages, and conversion tracking. Managed multi-channel acquisition strategy across search, social, and display, improving cost-per-acquisition while scaling lead volume.

Digital Engagement Manager at Aztec Group

May 1, 2017 - April 30, 2019

Managed digital campaigns and marketing automation for financial services firm, working closely with business development on lead generation initiatives.

CRM Systems Manager at Mourant

June 1, 2014 - April 30, 2017

Managed CRM implementation and data architecture for professional services firm, ensuring data quality, reporting accuracy, and user adoption. Built custom dashboards and reports connecting marketing activity to business development metrics.