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Hi, I’m Tom Donda, a media relations and strategy expert with 10+ years of experience driving earned media coverage for food & beverage and consumer goods brands. I specialize in developing proactive and reactive storylines, building executive visibility, and nurturing journalist relationships to secure top-tier coverage across traditional and emerging media. From launching High Noon Tequila Seltzer to leading campaigns for Goose Island and Anheuser-Busch brands, I translate complex industry dynamics into compelling narratives and measurable results. I mentor teams and stay ahead of media trends to keep brands ahead of the curve.…Hi, I’m Tom Donda, a media relations and strategy expert with 10+ years of experience driving earned media coverage for food & beverage and consumer goods brands. I specialize in developing proactive and reactive storylines, building executive visibility, and nurturing journalist relationships to secure top-tier coverage across traditional and emerging media. From launching High Noon Tequila Seltzer to leading campaigns for Goose Island and Anheuser-Busch brands, I translate complex industry dynamics into compelling narratives and measurable results. I mentor teams and stay ahead of media trends to keep brands ahead of the curve.

Tom Donda

Brand Strategist, Marketing Strategist, Media Coordinator, +2

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Hi, I’m Tom Donda, a media relations and strategy expert with 10+ years of experience driving earned media coverage for food & beverage and consumer goods brands. I specialize in developing proactive and reactive storylines, building executive visibility, and nurturing journalist relationships to secure top-tier coverage across traditional and emerging media. From launching High Noon Tequila Seltzer to leading campaigns for Goose Island and Anheuser-Busch brands, I translate complex industry dynamics into compelling narratives and measurable results. I mentor teams and stay ahead of media trends to keep brands ahead of the curve.…Hi, I’m Tom Donda, a media relations and strategy expert with 10+ years of experience driving earned media coverage for food & beverage and consumer goods brands. I specialize in developing proactive and reactive storylines, building executive visibility, and nurturing journalist relationships to secure top-tier coverage across traditional and emerging media. From launching High Noon Tequila Seltzer to leading campaigns for Goose Island and Anheuser-Busch brands, I translate complex industry dynamics into compelling narratives and measurable results. I mentor teams and stay ahead of media trends to keep brands ahead of the curve.

Available to hire

Hi, I’m Tom Donda, a media relations and strategy expert with 10+ years of experience driving earned media coverage for food & beverage and consumer goods brands. I specialize in developing proactive and reactive storylines, building executive visibility, and nurturing journalist relationships to secure top-tier coverage across traditional and emerging media.

From launching High Noon Tequila Seltzer to leading campaigns for Goose Island and Anheuser-Busch brands, I translate complex industry dynamics into compelling narratives and measurable results. I mentor teams and stay ahead of media trends to keep brands ahead of the curve.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Media Strategy Director at PrayTell

March 1, 2025 - March 1, 2025

Led media relations for all food & beverage and CPG accounts, developing innovative strategies to maximize media exposure across traditional and emerging media for brands including High Noon Hard Seltzer, Barefoot Wine, Fender, and Peet's Coffee. Spearheaded the launch of High Noon Tequila Seltzer, securing 430+ placements and 2.5B impressions across national and trade media. Averaged four weekly placements in top outlets (CNN, Business Insider, USA Today, Bloomberg, Entrepreneur). Crafted proactive and reactive storylines to boost executive visibility and drive engagement with priority consumer and trade audiences. Built and maintained strong journalist relationships through weekly meetings and targeted networking. Mentored junior staff. Monitored media trends to adapt strategies.

Senior Media Strategist at PrayTell

August 1, 2020 - August 1, 2020

Directed media relations for Anheuser-Busch’s craft beer portfolio and other premium brands, leading strategic storytelling and national media outreach. Supported earned media efforts for Pernod Ricard, Monkey 47, and Chivas Regal. Led media strategy for Goose Island Beer Co., earning 200+ placements and over 4B monthly impressions. Award: 2019 Provoke Global SABRE Award for Best in Beverage (Goose Island Beer Co.).

Account Strategist at PrayTell

March 1, 2019 - March 1, 2019

Supported PR strategy development, media outreach, and account management for brands including Credit Karma, Zumba, Goose Island Beer Co., and Virtue Cider. Secured placements in ABC News, CNBC, TechCrunch, Refinery29, and Thrillist. Contributed to Goose Island Beer Co.’s record year with 2K+ placements and 1.5B impressions.