Available to hire
Hi, I’m Tom Jameson, a data-driven developer and digital marketer based in Grantham, UK. I specialise in optimising lead generation systems and pricing strategies, particularly for loan applications. Using advanced analytics tools like GA4, I help businesses improve their marketing ROI by analysing user behaviour and campaign performance.
With over a decade of experience working at companies like Zynx Ltd, Geko Products Ltd, and Stag Finance, I have honed my skills in Laravel, PHP, SEO, digital advertising, and partnership management. I am passionate about creating efficient marketing systems and leveraging data insights to drive growth.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance at Zynx Ltd
August 1, 2024 - PresentImplemented a data-driven lead generation system tailored for loan applications, incorporating advanced pricing models to maximise conversion rates and ROI. Utilised GA4 and advanced analytics tools to monitor and analyse lead performance, optimising pricing strategies based on user behaviour, conversion trends, and market conditions. Developed and maintained strategic partnerships to expand business opportunities and enhance service offerings. Optimised website content and implemented Google Ads campaigns to improve search engine rankings and drive targeted traffic. Monitored campaign performance and user behaviour leveraging data insights to inform marketing strategies and improve ROI.
Developer / Marketing at Stag Finance
November 30, 2023 - August 1, 2025Designed and implemented a lead generation system specifically for loan applications. Built a comprehensive admin panel using Laravel and jQuery to manage and monitor the lead generation process efficiently. Developed and executed digital marketing strategies to optimise lead acquisition and conversion rates. Utilised Zoho One. Technologies used included Laravel, jQuery, and GA4.
Assistant Management Accountant at Harlaxton Engineering Services
June 30, 2013 - August 1, 2025Assisted in the preparation and analysis of financial reports, ensuring accuracy and compliance with company policies. Utilised Excel to manage and analyse financial data, supporting the management team in decision-making processes.
Assistant Accountant at Hillside Medical Supplies
January 31, 2012 - August 1, 2025Assisted in the day-to-day accounting tasks, including ledger maintenance, invoice processing, and financial reconciliations. Utilised Excel to automate data analysis processes, improving the efficiency of financial reporting.
Education
Qualifications
Industry Experience
Financial Services, Software & Internet, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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