I build AI systems that make running a business feel effortless. I’m building webmoz.ai - your AI co-founder that works inside your tools, connects your systems, and automates the work so you can stay focused on what matters. My focus is on creating AI-native workflows - systems built from the ground up to think, reason, and act alongside humans. Using techniques like retrieval-augmented generation (RAG), agentic reasoning, and human-in-the-loop oversight, I design AI that pulls the right data, completes tasks, and keeps you in control - freeing you up to make better decisions, faster. I started out with a business degree in Accounting & Finance, which gave me a deep understanding of how companies operate at a transactional level. About 8 years ago, I began teaching myself software development, shifting from finance into tech to build systems that connect business logic with automation and AI. Most businesses don’t need more tools - they need the right systems to make their tools work together. That’s where AI becomes powerful: when it understands your context and executes across operations instead of just spitting out answers. Everything I build follows two principles: - Keep it frictionless: AI should remove effort, not add more. - Build from first principles: Rethink workflows to be AI native. I work with founders and teams to automate intelligently - connecting data, workflows, and systems so their business runs smoother, faster, and smarter. If you want AI that helps you operate like a larger team - without the overhead - that’s where I can help.

Tom Morrison

I build AI systems that make running a business feel effortless. I’m building webmoz.ai - your AI co-founder that works inside your tools, connects your systems, and automates the work so you can stay focused on what matters. My focus is on creating AI-native workflows - systems built from the ground up to think, reason, and act alongside humans. Using techniques like retrieval-augmented generation (RAG), agentic reasoning, and human-in-the-loop oversight, I design AI that pulls the right data, completes tasks, and keeps you in control - freeing you up to make better decisions, faster. I started out with a business degree in Accounting & Finance, which gave me a deep understanding of how companies operate at a transactional level. About 8 years ago, I began teaching myself software development, shifting from finance into tech to build systems that connect business logic with automation and AI. Most businesses don’t need more tools - they need the right systems to make their tools work together. That’s where AI becomes powerful: when it understands your context and executes across operations instead of just spitting out answers. Everything I build follows two principles: - Keep it frictionless: AI should remove effort, not add more. - Build from first principles: Rethink workflows to be AI native. I work with founders and teams to automate intelligently - connecting data, workflows, and systems so their business runs smoother, faster, and smarter. If you want AI that helps you operate like a larger team - without the overhead - that’s where I can help.

Available to hire

I build AI systems that make running a business feel effortless.

I’m building webmoz.ai - your AI co-founder that works inside your tools, connects your systems, and automates the work so you can stay focused on what matters.

My focus is on creating AI-native workflows - systems built from the ground up to think, reason, and act alongside humans.

Using techniques like retrieval-augmented generation (RAG), agentic reasoning, and human-in-the-loop oversight, I design AI that pulls the right data, completes tasks, and keeps you in control - freeing you up to make better decisions, faster.

I started out with a business degree in Accounting & Finance, which gave me a deep understanding of how companies operate at a transactional level. About 8 years ago, I began teaching myself software development, shifting from finance into tech to build systems that connect business logic with automation and AI.

Most businesses don’t need more tools - they need the right systems to make their tools work together. That’s where AI becomes powerful: when it understands your context and executes across operations instead of just spitting out answers.

Everything I build follows two principles:

  • Keep it frictionless: AI should remove effort, not add more.
  • Build from first principles: Rethink workflows to be AI native.

I work with founders and teams to automate intelligently - connecting data, workflows, and systems so their business runs smoother, faster, and smarter.

If you want AI that helps you operate like a larger team - without the overhead - that’s where I can help.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Independent Freelancer
September 1, 2020 - December 31, 2021
Delivered Python and Node.js cloud app development, event-driven architecture, long-running task orchestration, API integrations, and AI-native automation workflows for founders and small teams. Built backend services and data pipelines across finance, operations, and data platforms.
Partner at Continuous Scale
September 1, 2020 - October 1, 2024
NetSuite Alliance Partner focusing on automation architecture, API design and integrations, and production-grade automation across NetSuite platforms.
Founder & AI Systems Engineer at webmoz.ai
September 30, 2024 - Present
Designed and built AI-native systems that automate real business operations across tools, data, and workflows. Developed agent-based architectures using retrieval-augmented generation (RAG), agentic reasoning, and human-in-the-loop oversight for reliable, context-aware execution. Built backend services in Python and Node.js to orchestrate data pipelines, long-running tasks, and system actions. Integrated AI agents with external systems via APIs and MCP servers to perform actions inside business software. Architected event-driven automation flows focused on scalability, fault tolerance, and observability. Led end-to-end product architecture, from system design through implementation and iteration.
Founder & AI Systems Engineer at Web Moz AI
October 1, 2024 - Present
Led end-to-end product architecture and AI-native automation initiatives; designed agent-based orchestration and retrieval-augmented workflows; integrated external systems via APIs; built backend services in Python and Node.js; implemented scalable, auditable, and maintainable systems across finance, operations, and data platforms.

Education

Bachelor of Commerce - Accounting & Finance at University of Otago
January 1, 2015 - December 31, 2018
Bachelor of Commerce - Accounting & Finance at University of Otago
January 1, 2015 - December 31, 2018
Bachelor of Commerce - Accounting & Finance at University of Otago
January 1, 2015 - January 1, 2018
Bachelor of Commerce - Accounting & Finance at University of Otago
January 1, 2015 - January 1, 2018

Qualifications

Bachelor of Commerce - Accounting & Finance
January 1, 2015 - December 31, 2018
Webflow Premium Partner Certification
January 1, 2025 - January 1, 2025
Mastery Level 4 – Cloud Extend Data Management for NetSuite
January 1, 2025 - January 1, 2025
NetSuite Cloud Extend Analytics for NetSuite
January 1, 2025 - January 1, 2025
Celigo Integrator.io Mastery Level 4
January 1, 2025 - January 1, 2025
NextGenAI Native System Design Certification
January 1, 2025 - January 1, 2025
Celigo integrator.io Legendary – Mastery Level
January 11, 2030 - January 29, 2026
Webflow Premium Partner Certification
January 11, 2030 - January 29, 2026

Industry Experience

Software & Internet, Professional Services, Financial Services, Media & Entertainment