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I’m Tom – a designer and art director with 9 years experience in branding, visual systems and illustration. I use a strong conceptual approach and work with clients to create brands that express their vision and personality. I’m currently open to freelance projects or full time work.…

Tom Johnston

Designer, Brand Designer, Illustrator, +2

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I’m Tom – a designer and art director with 9 years experience in branding, visual systems and illustration. I use a strong conceptual approach and work with clients to create brands that express their vision and personality. I’m currently open to freelance projects or full time work.…

Available to hire

I’m Tom – a designer and art director with 9 years experience in branding, visual systems and illustration. I use a strong conceptual approach and work with clients to create brands that express their vision and personality.

I’m currently open to freelance projects or full time work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Designer at Canales & Co.

June 1, 2024 - June 1, 2026

Design, illustration, and branding for clients in the CPG and hospitality spaces with an emphasis on crafted, memorable work and clear differentiation in-market. Responsibilities included branding and illustration for packaging and custom print pieces, creating seasonal merch collections, and collaborating with the interior design team on custom elements in physical spaces.

Designer at The Engine Is Red

February 1, 2022 - July 1, 2023

Collaborated with art directors, copywriters, and account managers to deliver client work from concept through execution and deliverables. Prepared and presented creative pitches to clients, designed cohesive campaigns across digital, social, and environmental spaces, developed visual solutions within creative and budget constraints, and provided art direction on photo shoots with photographers and videographers.

Lead Designer, Marketing at Literati

October 1, 2020 - June 1, 2021

Led branding and design for new initiatives and campaigns. Produced digital design for email, paid ads, web, and social media channels, and worked with developers to optimize the email lifecycle to support sales and retention.

One-man Design Studio (Freelance Designer)

June 1, 2019 - Present

Independent design work tackling projects large and small. Contract clients include Tito’s Vodka and Hai Hospitality, with occasional collaboration with Los Verdes and the Austin soccer community. Work spans branding, design, illustration, and custom marketing/production deliverables as needed.

Designer, Marketing at Museum of Pop Culture (MoPOP)

January 1, 2018 - October 1, 2019

Provided branding and visual concepts for the museum, its exhibitions, and programs. Helped lead the MoPOP Creative Studio, oversaw production and design of marketing materials, and trained new team members while fostering a collaborative environment. Produced print design across mediums including billboards, posters, and signage, supported exhibition design for Nirvana: Taking Punk to the Masses, Pearl Jam: Home and Away, and A Queen Within: Adorned Archetypes, and ran in-house production including maps, posters, and other custom print pieces.