I am a strategic and creative leader with over a decade of experience in product and brand design, marketing communications, and digital campaigns—delivering impactful visual experiences across print, digital, and social channels. I excel at aligning design strategy with business goals to enhance brand consistency and user engagement, building and guiding teams, and delivering scalable design systems for SaaS and B2B brands.…

Tom Pie

I am a strategic and creative leader with over a decade of experience in product and brand design, marketing communications, and digital campaigns—delivering impactful visual experiences across print, digital, and social channels. I excel at aligning design strategy with business goals to enhance brand consistency and user engagement, building and guiding teams, and delivering scalable design systems for SaaS and B2B brands.…

Available to hire

I am a strategic and creative leader with over a decade of experience in product and brand design, marketing communications, and digital campaigns—delivering impactful visual experiences across print, digital, and social channels. I excel at aligning design strategy with business goals to enhance brand consistency and user engagement, building and guiding teams, and delivering scalable design systems for SaaS and B2B brands.

See more

Language

French
Fluent
English
Fluent
German
Intermediate
Polish
Fluent

Work Experience

Brand & Design Director at Customer Alliance GmbH
January 1, 2024 - October 4, 2025
Designed and managed overall brand identity (guidelines, rebranding); oversaw multilingual website, email campaigns, and social media visuals; created marketing assets for both print and digital channels; coordinated freelancers, managed projects, and optimized design processes; developed and maintained the internal design knowledge base.
Associate Design Manager at Wayfair GmbH
January 1, 2019 - October 4, 2025
Led marketing asset production and managed a team of four designers; coordinated cross-functional collaboration, tracked KPIs.
Senior Design Lead at WARGAMING EUROPE SAS
January 1, 2018 - October 4, 2025
Led a creative team working on digital and interactive design projects; developed creative concepts for Pan-European marketing campaigns, ensuring brand consistency.
Brand & Design Director at CUSTOMER ALLIANCE GMBH
December 31, 2024 - October 4, 2025
Designed and managed overall brand identity (guidelines, rebranding); Oversaw multilingual website, email campaigns, and social media visuals; Created marketing assets for print and digital channels; Coordinated freelancers, managed projects, and optimized design processes; Developed and maintained the internal design knowledge base.
Associate Design Manager at WAYFAIR GMBH
December 31, 2019 - October 4, 2025
Led marketing asset production and managed a team of four designers; Coordinated cross-functional collaboration, tracked KPIs.
Senior Design Lead at WARGAMING EUROPE SAS
December 31, 2018 - October 4, 2025
Led a creative team working on digital and interactive design projects; Developed creative concepts for Pan-European marketing campaigns, ensuring brand consistency.

Education

Master of Fine Arts at University of the Arts in Poznań, Poland
January 1, 2005 - January 1, 2011
Bachelor of Arts in French Philology at Adam Mickiewicz University, Poznań
January 1, 2008 - January 1, 2011
IT Technician at Stefan Batory College
January 1, 2001 - January 1, 2003
Diploma in Visual Design at Visual Design High School of Art & Design, Koło, Poland
January 1, 1995 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Gaming
    uniE621 Customer Alliance Brand Refresh
    During my time at Customer Alliance, I played a key role in shaping and evolving the company’s visual identity. Customer Alliance GmbH is a Berlin-based SaaS company that helps businesses manage and improve their customer experience through feedback, online reviews, and reputation management tools. From leading rebranding efforts to delivering cross-platform campaigns and enhancing user experiences, I developed a wide range of creative assets with a strong focus on brand consistency, user engagement, and strategic impact. Detailed case study at: https://www.twine.net/signin branddesign branding rebranding graphicdesigner designer b2cdesign designstrategy marketingdesign brandguidelines illustration animation banners collateral corporatedesign…