Tom Pie

Available to hire

I am a strategic and creative leader with over a decade of experience in product and brand design, marketing communications, and digital campaigns—delivering impactful visual experiences across print, digital, and…

About

I am a strategic and creative leader with over a decade of experience in product and brand design, marketing communications, and digital campaigns—delivering impactful visual experiences across print, digital, and social channels. I excel at aligning design strategy with business goals to enhance brand consistency and user engagement, building and guiding teams, and delivering scalable design systems for SaaS and B2B brands.

  • Joined October 2025

Languages

  • FrenchFluent
  • EnglishFluent
  • GermanIntermediate
  • PolishFluent

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Gaming

More experts in Berlin, Germany

Projects · 1

Customer Alliance Brand Refresh

During my time at Customer Alliance, I played a key role in shaping and evolving the company’s visual identity. Customer Alliance GmbH is a Berlin-based SaaS company that helps businesses manage and improve their customer experience through feedback, online reviews, and reputation management tools. From leading rebranding efforts to delivering cross-platform campaigns and enhancing user experiences, I developed a wide range of creative assets with a strong focus on brand consistency, user engagement, and strategic impact. Detailed case study at: https://www.twine.net/signin branddesign #branding #rebranding #graphicdesigner #designer #b2cdesign #designstrategy #marketingdesign #brandguidelines #illustration #animation #banners #collateral #corporatedesign

  • Art Director
  • Brand Strategist

Work experience· 6 roles

Brand & Design Director · CUSTOMER ALLIANCE GMBHDec 2024 – Oct 2025 · 11 mos

Designed and managed overall brand identity (guidelines, rebranding); Oversaw multilingual website, email campaigns, and social media visuals; Created marketing assets for print and digital channels; Coordinated freelancers, managed projects, and optimized design processes; Developed and maintained the internal design knowledge base.

Brand & Design Director · Customer Alliance GmbHJan 2024 – Oct 2025 · 1 yr 10 mos

Designed and managed overall brand identity (guidelines, rebranding); oversaw multilingual website, email campaigns, and social media visuals; created marketing assets for both print and digital channels; coordinated freelancers, managed projects, and optimized design processes; developed and maintained the internal design knowledge base.

Associate Design Manager · WAYFAIR GMBHDec 2019 – Oct 2025 · 5 yrs 11 mos

Led marketing asset production and managed a team of four designers; Coordinated cross-functional collaboration, tracked KPIs.

Associate Design Manager · Wayfair GmbHJan 2019 – Oct 2025 · 6 yrs 10 mos
Senior Design Lead · WARGAMING EUROPE SASDec 2018 – Oct 2025 · 6 yrs 11 mos
Senior Design Lead · WARGAMING EUROPE SASJan 2018 – Oct 2025 · 7 yrs 10 mos

Education

Master of Fine Arts · University of the Arts in Poznań, Poland2005 – 2011
Bachelor of Arts in French Philology · Adam Mickiewicz University, Poznań2008 – 2011
IT Technician · Stefan Batory College2001 – 2003
Diploma in Visual Design · Visual Design High School of Art & Design, Koło, Poland1995 – 2001

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