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I am a revenue management, sales, and marketing professional with a proven track record in deploying SaaS solutions and aligning business processes to maximize financial performance. I’ve helped hospitality clients adopt structured revenue-management practices that translate data into measurable ROI, working closely with senior executives to align strategy, technology, and operations. My hands-on approach spans from initial discovery through system implementation, training, and ongoing optimization. Beyond consulting, I am a published writer and speaker. I’ve contributed articles to trade magazines, presented at HSMAI and other industry venues, and taught revenue management concepts at major universities. I enjoy turning complex data and business challenges into practical, repeatable playbooks that teams can own, scale, and sustain. I bring energy, clarity, and a collaborative style to every engagement, whether leading a project or guiding a roomful of revenue managers.…I am a revenue management, sales, and marketing professional with a proven track record in deploying SaaS solutions and aligning business processes to maximize financial performance. I’ve helped hospitality clients adopt structured revenue-management practices that translate data into measurable ROI, working closely with senior executives to align strategy, technology, and operations. My hands-on approach spans from initial discovery through system implementation, training, and ongoing optimization. Beyond consulting, I am a published writer and speaker. I’ve contributed articles to trade magazines, presented at HSMAI and other industry venues, and taught revenue management concepts at major universities. I enjoy turning complex data and business challenges into practical, repeatable playbooks that teams can own, scale, and sustain. I bring energy, clarity, and a collaborative style to every engagement, whether leading a project or guiding a roomful of revenue managers.

Thomas Walker

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I am a revenue management, sales, and marketing professional with a proven track record in deploying SaaS solutions and aligning business processes to maximize financial performance. I’ve helped hospitality clients adopt structured revenue-management practices that translate data into measurable ROI, working closely with senior executives to align strategy, technology, and operations. My hands-on approach spans from initial discovery through system implementation, training, and ongoing optimization. Beyond consulting, I am a published writer and speaker. I’ve contributed articles to trade magazines, presented at HSMAI and other industry venues, and taught revenue management concepts at major universities. I enjoy turning complex data and business challenges into practical, repeatable playbooks that teams can own, scale, and sustain. I bring energy, clarity, and a collaborative style to every engagement, whether leading a project or guiding a roomful of revenue managers.…I am a revenue management, sales, and marketing professional with a proven track record in deploying SaaS solutions and aligning business processes to maximize financial performance. I’ve helped hospitality clients adopt structured revenue-management practices that translate data into measurable ROI, working closely with senior executives to align strategy, technology, and operations. My hands-on approach spans from initial discovery through system implementation, training, and ongoing optimization. Beyond consulting, I am a published writer and speaker. I’ve contributed articles to trade magazines, presented at HSMAI and other industry venues, and taught revenue management concepts at major universities. I enjoy turning complex data and business challenges into practical, repeatable playbooks that teams can own, scale, and sustain. I bring energy, clarity, and a collaborative style to every engagement, whether leading a project or guiding a roomful of revenue managers.

Available to hire

I am a revenue management, sales, and marketing professional with a proven track record in deploying SaaS solutions and aligning business processes to maximize financial performance. I’ve helped hospitality clients adopt structured revenue-management practices that translate data into measurable ROI, working closely with senior executives to align strategy, technology, and operations. My hands-on approach spans from initial discovery through system implementation, training, and ongoing optimization.

Beyond consulting, I am a published writer and speaker. I’ve contributed articles to trade magazines, presented at HSMAI and other industry venues, and taught revenue management concepts at major universities. I enjoy turning complex data and business challenges into practical, repeatable playbooks that teams can own, scale, and sustain. I bring energy, clarity, and a collaborative style to every engagement, whether leading a project or guiding a roomful of revenue managers.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Independent Consultant / Principal, Roomrevenew at Roomrevenew

August 1, 2014 - Present

Roomrevenew is a consultancy dedicated to maximizing clients' Revenue Management effectiveness. No matter the Revenue Management tools used, from intuition to spreadsheets to automation, the numerous business processes supporting the practice will determine how much of the practice's potential benefit will be realized. RoomRevenew aligns processes so that maximum potential benefit is achieved.

Director of Sales at The Rainmaker Group

January 1, 2012 - July 1, 2014

Hospitality industry revenue management SaaS sales with special focus on Indian Gaming; 2014 sales produced > $318k annually. Extensive telephone outreach to prospective clients; arranged and executed web-based product demonstrations; presented ROI analyses to prospects; represented Rainmaker at trade shows and industry events; supported marketing efforts with publications and speaking engagements.

Senior Industry Consultant at Teradata, Inc.

November 1, 2009 - December 1, 2011

Lead business consultant for lodging/hospitality; principal consulting support for lodging-focused account executives and solution architects. Liaised between client and prospect business users/technical team to articulate business value of data warehousing; performed business discovery engagements to identify needs and quantify benefits; documented business requirements; created value-added services to expand Teradata’s utility.

Vice President of Revenue Management at Omni Hotels

January 1, 2008 - December 1, 2008

Managed the overall practice of revenue management across the Omni Hotels enterprise. Coached field-based directors to achieve a chain-wide RevPAR index greater than 100, and RevPAR index growth against the competitive set. Initiated an audit of OTA billings uncovering more than $500,000 in unbilled revenue. Oversaw the successful implementation of two major new systems – upgraded Rainmaker and central reservation system Opera; deployed learning tools to shift revenue managers from LOS to hurdle rates and BARs.

Executive Vice President at The Rainmaker Group

April 1, 2004 - December 1, 2007

Broad responsibility for sales and marketing, and consulting functions involving SaaS solution. Led major accounts and delivered ROI analyses, workshops, and training related to revenue management practices; participated as keynote speaker at industry events; authored and published articles on industry topics.

Vice President of Alliances at Passkey International

January 1, 2002 - March 1, 2004

Established alliances, performed marketing functions, and oversaw consulting and training programs. Alliances included MPI’s exclusive digital housing partner and a strategic alliance with Newmarket International for product integration and co-marketing. Conducted ROI analyses for major prospects and developed change-management plans for Passkey environments.

Senior Manager, Solutions Marketing at Manugistics, Inc. (née Aeronomics, then Talus Solutions)

August 1, 1995 - January 1, 2002

Comprehensive responsibility for marketing, release planning, and future development of the core Pricing and Revenue Optimization solutions. Led consulting engagements with Euro Disney, Forte, Hilton, Marriott, Sheraton; evaluated markets to quantify opportunity and define Revenue Management needs and business processes; produced collateral materials; guest lecturer at Cornell University; editorial publications.

President at Muni Financial Services, Inc.

February 1, 1994 - July 1, 1995

Overall management responsibility for a 40-person firm with 1994 revenues of $4.1 million.

Director of Sales and Marketing at ITT Sheraton Corporation

May 1, 1993 - February 1, 1994

Director of Sales and Marketing for Sheraton Cerritos Hotel; responsibilities included driving sales and marketing initiatives for lodging properties.

National Account Manager at ITT Sheraton Corporation

June 1, 1992 - May 1, 1993

National Account Manager for Sheraton Harbor Island Hotel, San Diego, CA.

Regional Director of Rooms at ITT Sheraton Corporation

November 1, 1988 - May 1, 1992

Regional Director of Rooms, Western Region Headquarters, Los Angeles, CA.

Manager - Reservation Sales at ITT Sheraton Corporation

January 1, 1988 - October 1, 1988

Manager - Reservation Sales, Sheraton Central Reservations Sales Office, Austin, TX.

Front Office Manager at ITT Sheraton Corporation

April 1, 1986 - December 1, 1987

Front Office Manager, Sheraton Grande Hotel, Los Angeles, CA.