UNAE Project: Corporate Comic

UNAE VALENCIA is a Valencian non-profit consumer association, with more than 30 years, whose work focuses on informing, training, representing and defending the rights of consumers and users, as well as promoting the development of the associative movement in this area. . consumption in Spain.

They contacted me to make a comic that explained the work to new associates in a clear and simple way.

At first, a style was proposed for creating the characters, using the technique of creating random shapes, but it was rejected because it was an excessively childish style, since this style would alienate UNAE’s partners excessively.

The idea was that the design of the characters represented seriousness, since they are social issues, but at the same time closeness, since they are complex topics to explain.

The last proposal was accepted and the project was developed based on the script created by UNAE. #illustrator #designer