Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a creative and data-driven marketer with over 10 years of experience helping B2B, B2C, agencies, SaaS, and tech brands grow. I design and execute growth strategies that blend performance marketing, SEO, paid advertising, email automation, and analytics to turn insights into revenue. I’ve powered full-funnel campaigns using tools like Firebase, Looker Studio, Mailchimp, AppsFlyer, Customer.io, and HubSpot. I enjoy leading teams and solving complex challenges with smart strategy, storytelling, and a bit of experimentation. In my roles, I’ve built scalable growth engines from scratch, collaborated cross-functionally, and consistently delivered tangible business results across diverse regions and industries.…I’m a creative and data-driven marketer with over 10 years of experience helping B2B, B2C, agencies, SaaS, and tech brands grow. I design and execute growth strategies that blend performance marketing, SEO, paid advertising, email automation, and analytics to turn insights into revenue. I’ve powered full-funnel campaigns using tools like Firebase, Looker Studio, Mailchimp, AppsFlyer, Customer.io, and HubSpot. I enjoy leading teams and solving complex challenges with smart strategy, storytelling, and a bit of experimentation. In my roles, I’ve built scalable growth engines from scratch, collaborated cross-functionally, and consistently delivered tangible business results across diverse regions and industries.

Tope Ogundele

Growth Marketer, Marketing Strategist, Marketing Consultant, +6





I’m a creative and data-driven marketer with over 10 years of experience helping B2B, B2C, agencies, SaaS, and tech brands grow. I design and execute growth strategies that blend performance marketing, SEO, paid advertising, email automation, and analytics to turn insights into revenue. I’ve powered full-funnel campaigns using tools like Firebase, Looker Studio, Mailchimp, AppsFlyer, Customer.io, and HubSpot. I enjoy leading teams and solving complex challenges with smart strategy, storytelling, and a bit of experimentation. In my roles, I’ve built scalable growth engines from scratch, collaborated cross-functionally, and consistently delivered tangible business results across diverse regions and industries.…I’m a creative and data-driven marketer with over 10 years of experience helping B2B, B2C, agencies, SaaS, and tech brands grow. I design and execute growth strategies that blend performance marketing, SEO, paid advertising, email automation, and analytics to turn insights into revenue. I’ve powered full-funnel campaigns using tools like Firebase, Looker Studio, Mailchimp, AppsFlyer, Customer.io, and HubSpot. I enjoy leading teams and solving complex challenges with smart strategy, storytelling, and a bit of experimentation. In my roles, I’ve built scalable growth engines from scratch, collaborated cross-functionally, and consistently delivered tangible business results across diverse regions and industries.

Available to hire

I’m a creative and data-driven marketer with over 10 years of experience helping B2B, B2C, agencies, SaaS, and tech brands grow. I design and execute growth strategies that blend performance marketing, SEO, paid advertising, email automation, and analytics to turn insights into revenue. I’ve powered full-funnel campaigns using tools like Firebase, Looker Studio, Mailchimp, AppsFlyer, Customer.io, and HubSpot. I enjoy leading teams and solving complex challenges with smart strategy, storytelling, and a bit of experimentation.

In my roles, I’ve built scalable growth engines from scratch, collaborated cross-functionally, and consistently delivered tangible business results across diverse regions and industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Growth Lead at VC4A

September 1, 2022 - Present

Created Martech stack and optimized growth marketing engines targeting founders, investors & mentors across AMEA, CUSA, Europe, and LATAM. Launched a digital campaign increasing quality startup applications by 35% (750+ per month). Implemented retargeting to grow investor network; supported by Looker Studio reporting. Conducted research to guide campaign strategies using Search Console and platform analytics. Collaborated with stakeholders to align creative direction with brand positioning for VC4A’s SaaS products (Startup Academy, Mentorship Marketplace & Venture Valuation Tool).

Growth Marketing Consultant at Nomba

February 1, 2024 - March 1, 2025

Audited and rebuilt Martech stack; improved attribution and analytics to integrate data from OOH & experiential marketing. Developed and executed organic & paid user acquisition strategy with the following results in 6 months: 503,862 app installs; 123,800 personal accounts created; 50,471 business accounts created; 34,809 old users reactivated; 4.2x ROAS; +158% SEO traffic from conversion-driven keywords; 1.2 ASO ranking on Google Play Store & Apple App Store.

Head of Marketing at Whatadeal (a Remita company)

January 1, 2022 - September 1, 2022

Led acquisition and retention campaigns using SEM, SEO, email marketing and paid online and OOH advertising. Improved ROI through A/B testing, funnel analysis, and marketing automation tools. Managed budget allocations and campaign optimisations to maximise CPA and ROI outcomes.

Head of Growth Marketing at ShareBanta

January 1, 2021 - December 31, 2021

Drove 5,000+ app installs and 8,000 active users through integrated paid and organic campaigns. Developed lifecycle email campaigns and gamified user flows using segmentation and app notifications.

Growth Marketing Consultant at Atiku Presidential Campaign (Nigeria)

March 1, 2019 - December 31, 2023

Led digital growth and audience engagement strategies for the campaign, focusing on youth mobilisation, data-driven voter targeting, and digital persuasion across key online platforms. Developed a multi-channel growth strategy that increased online visibility and engagement by 200% and led a data-driven targeting initiative that boosted youth voter registration engagement by 35%. Built and managed a team of digital volunteers and content creators; established A/B testing frameworks for messaging and ad creative; integrated CRM to nurture supporter journeys.

Growth Marketing Lead at hoverGENIE

November 1, 2017 - December 31, 2020

Increased sales/ROI by 200%+ for brands through full-funnel digital strategy and product positioning. Managed UI/UX redesigns and campaign deployment; developed organic & paid marketing strategies and content pipelines aligned with user personas.

Product Marketing Specialist at PremierBet

January 1, 2015 - October 31, 2017

Acquired ~15,000 users MoM from digital, optimizing for user acquisition, conversions and retention. Analyzed user behavior to refine strategies and improve ROI. Researched competitor strategies and ensured consistent brand messaging across digital platforms. Leveraged email automation, community marketing, SEO, organic social media & paid advertising to drive engagement and conversions.

Lead Marketing Strategist at CKDigital

July 1, 2013 - October 31, 2017

Led digital strategy for 20+ clients, driving paid ad performance and content execution. Increased ROI by 150%+ through SEM, social ads and remarketing. Analyzed user data and competitor trends to inform campaigns; delivered performance reports and ensured brand messaging consistency across channels.