Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I build B2B pipeline engines for tech products from the ground up—covering everything from tracking and analytics setup to executing paid acquisition that generates both revenue and strategic insights on messaging, positioning, and competitive landscape. I consult on lifecycle initiatives (CRM, email, review platforms) to align marketing, product, and revenue goals, and I launch and optimize demand generation programs across Google Ads, LinkedIn, and ABM campaigns to validate funnels and accelerate growth. I thrive partnering with product, sales, and engineering teams to turn complex tech into clear value propositions and measurable impact.…I build B2B pipeline engines for tech products from the ground up—covering everything from tracking and analytics setup to executing paid acquisition that generates both revenue and strategic insights on messaging, positioning, and competitive landscape. I consult on lifecycle initiatives (CRM, email, review platforms) to align marketing, product, and revenue goals, and I launch and optimize demand generation programs across Google Ads, LinkedIn, and ABM campaigns to validate funnels and accelerate growth. I thrive partnering with product, sales, and engineering teams to turn complex tech into clear value propositions and measurable impact.

Tatev Torabyan

Growth Marketer, PPC Manager, ABM Marketer, +4





I build B2B pipeline engines for tech products from the ground up—covering everything from tracking and analytics setup to executing paid acquisition that generates both revenue and strategic insights on messaging, positioning, and competitive landscape. I consult on lifecycle initiatives (CRM, email, review platforms) to align marketing, product, and revenue goals, and I launch and optimize demand generation programs across Google Ads, LinkedIn, and ABM campaigns to validate funnels and accelerate growth. I thrive partnering with product, sales, and engineering teams to turn complex tech into clear value propositions and measurable impact.…I build B2B pipeline engines for tech products from the ground up—covering everything from tracking and analytics setup to executing paid acquisition that generates both revenue and strategic insights on messaging, positioning, and competitive landscape. I consult on lifecycle initiatives (CRM, email, review platforms) to align marketing, product, and revenue goals, and I launch and optimize demand generation programs across Google Ads, LinkedIn, and ABM campaigns to validate funnels and accelerate growth. I thrive partnering with product, sales, and engineering teams to turn complex tech into clear value propositions and measurable impact.

Available to hire

I build B2B pipeline engines for tech products from the ground up—covering everything from tracking and analytics setup to executing paid acquisition that generates both revenue and strategic insights on messaging, positioning, and competitive landscape. I consult on lifecycle initiatives (CRM, email, review platforms) to align marketing, product, and revenue goals, and I launch and optimize demand generation programs across Google Ads, LinkedIn, and ABM campaigns to validate funnels and accelerate growth. I thrive partnering with product, sales, and engineering teams to turn complex tech into clear value propositions and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Armenian

Advanced

Work Experience

Demand Generation Manager at Growth Marketing / Growth Book (B2B SaaS brands)

January 1, 2024 - Present

Evaluate market positioning, competitive landscape, and growth priorities to shape acquisition strategy. Launched and optimized Google Ads and LinkedIn campaigns to validate funnels, generate pipeline, and inform messaging and content strategy. Executed ABM and thought leadership campaigns targeting high-value accounts. Analyzed GA4 and product data to optimize landing pages and improve conversion rates. Advised on product positioning, feature prioritization, and channel strategy using performance insights. Launched newsletters and industry sponsorships to expand brand awareness and demand generation.

PPC Manager at Digital In | Global sports book software & iGaming platform provider

January 1, 2021 - December 31, 2023

Run lead generation campaigns on Google Ads, Bing, and Meta, hitting KPI of seven leads per month twice within nine months. Worked with SEO and product marketing on landing pages, increasing QS from 3 to 7 within 3 months. Troubleshot disapproved ads, won appeals, and maintained relationships with Google's dedicated account managers.

Senior PPC Specialist at Impact Health Agency

January 1, 2020 - December 31, 2021

Generated leads via Meta and Google Ads campaigns, set up GTM and GA4 analytics from scratch, providing bi-weekly reporting to clients. Consulted on Landing Page CRO (Conversion Rate Optimization).

Lead Media Buyer at Remote / Impact Health Agency (Freelance)

January 1, 2023 - Present

Led media buying campaigns on Google Ads, LinkedIn, Reddit, and Meta; achieved monthly lead targets; reduced cost per lead by 20% on Google Ads; expanded brand awareness through newsletters and sponsorships.