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Hi, I'm Tori Martin, a marketing professional with nine years of experience spanning mortgage finance and fintech. I blend creative, technical, and strategic capabilities to manage CRM-driven campaigns, stakeholder communications, and end-to-end content—from concept and design to execution and optimization. I've partnered with sales leaders and operations to ensure messaging accuracy, regulatory alignment, and brand consistency across customer touchpoints. I design multi-asset materials, maintain CRM libraries, streamline processes, and lead campaigns that improve engagement and conversions, all while balancing stakeholder needs in regulated environments.…Hi, I'm Tori Martin, a marketing professional with nine years of experience spanning mortgage finance and fintech. I blend creative, technical, and strategic capabilities to manage CRM-driven campaigns, stakeholder communications, and end-to-end content—from concept and design to execution and optimization. I've partnered with sales leaders and operations to ensure messaging accuracy, regulatory alignment, and brand consistency across customer touchpoints. I design multi-asset materials, maintain CRM libraries, streamline processes, and lead campaigns that improve engagement and conversions, all while balancing stakeholder needs in regulated environments.

Tori Martin

Graphic Designer, Marketing Strategist, Brand Strategist, +1

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Hi, I'm Tori Martin, a marketing professional with nine years of experience spanning mortgage finance and fintech. I blend creative, technical, and strategic capabilities to manage CRM-driven campaigns, stakeholder communications, and end-to-end content—from concept and design to execution and optimization. I've partnered with sales leaders and operations to ensure messaging accuracy, regulatory alignment, and brand consistency across customer touchpoints. I design multi-asset materials, maintain CRM libraries, streamline processes, and lead campaigns that improve engagement and conversions, all while balancing stakeholder needs in regulated environments.…Hi, I'm Tori Martin, a marketing professional with nine years of experience spanning mortgage finance and fintech. I blend creative, technical, and strategic capabilities to manage CRM-driven campaigns, stakeholder communications, and end-to-end content—from concept and design to execution and optimization. I've partnered with sales leaders and operations to ensure messaging accuracy, regulatory alignment, and brand consistency across customer touchpoints. I design multi-asset materials, maintain CRM libraries, streamline processes, and lead campaigns that improve engagement and conversions, all while balancing stakeholder needs in regulated environments.

Available to hire

Hi, I’m Tori Martin, a marketing professional with nine years of experience spanning mortgage finance and fintech. I blend creative, technical, and strategic capabilities to manage CRM-driven campaigns, stakeholder communications, and end-to-end content—from concept and design to execution and optimization.

I’ve partnered with sales leaders and operations to ensure messaging accuracy, regulatory alignment, and brand consistency across customer touchpoints. I design multi-asset materials, maintain CRM libraries, streamline processes, and lead campaigns that improve engagement and conversions, all while balancing stakeholder needs in regulated environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance Graphic Designer at Freelance

October 1, 2025 - Present

Deliver digital and web design solutions for a range of clients, including website updates, marketing assets, and brand content.

Marketing Manager at EMM Loans

June 1, 2025 - October 1, 2025

Supported a portfolio of mortgage and real estate finance stakeholders by developing compliant, customer-facing communications across digital and print channels; partnered with sales leaders and operations to ensure messaging accuracy, regulatory alignment, and consistent brand standards across customer touchpoints; managed CRM workflows in TotalExpert, including segmented campaigns, contact data integrity, and automated customer journeys to improve engagement and retention; identified opportunities to streamline marketing and communication processes within CRM systems; designed multi-asset materials for CRM to include mailers, flyers, brochures, emails, and social media; maintained the CRM asset library, including tagging structures, nesting, and UX.

Senior Graphic Designer at Business Connect

April 1, 2025 - June 1, 2025

Led customer-facing creative initiatives supporting product education, packaging, and digital commerce; developed conversion-focused Amazon storefronts and packaging assets, translating complex product details into clear, customer-friendly messaging; maintained strong attention to detail and accuracy while managing multiple deliverables with tight deadlines.

Creative Services Supervisor at Atlantic Bay Mortgage Group

November 1, 2016 - January 1, 2025

Oversaw a high-volume portfolio of internal and external stakeholders, providing marketing and communication support to corporate leadership and over 200 mortgage bankers; identified and implemented process improvements across creative workflows and CRM asset management, increasing efficiency and consistency; designed print and digital materials for sales and agent use to include social campaigns, mailers, flyers, billboards, and event/conference spaces; managed escalations, resolved complex stakeholder issues, and provided clear status updates through completion; created, designed, and executed email marketing campaigns, including HTML coding, template customization, and performance optimization to drive engagement and conversions; maintained the CRM asset library, to include tagging structures, nesting, and UX.