Available to hire
Hi, I’m Tori Cole. I’m a fractional Chief Marketing Officer with 25+ years helping startups and growth-stage companies accelerate revenue through strategic marketing and operational excellence. I partner with executive teams to develop winning marketing strategies and implement change that compounds over time.
I focus on blending big-picture planning with hands-on execution across branding, GTM, demand generation, and design. Most engagements conclude within a year, delivering tangible outcomes and lasting impact.
Experience Level
Work Experience
Founder at Pono LLC
June 1, 2022 - PresentMarketing consulting agency offering fractional CMO support, branding and packaging services, GTM strategy development, recruitment & talent management, as well as messaging and design.
Head of Marketing at Cookies.co
April 1, 2019 - June 1, 2022Spearheaded development and growth of multiple cannabis brand lines, leading creative, packaging, media, GTM channels, trade marketing, analytics, and cross-functional product development. Drove market share dominance and successful early launches across a portfolio of brands.
Sr Director, Global Demand Center at FireEye
October 1, 2016 - December 1, 2017Led the global demand center transformation via a center of excellence approach, restructuring digital marketing, implementing an integrated campaign process, and establishing a testing/optimization framework. Results included 118% increase in leads, 173% increase in bookings YoY, and 27% expense reduction.
Director, Demand Generation & UX at FireEye
July 1, 2016 - October 1, 2016Led web redesign and platform migration, introducing a new visual language and messaging, improving brand awareness and lead capture, and providing cross-functional project management leadership.
Director of Marketing at Adaptive Insights (acq by Workday)
July 1, 2013 - June 1, 2016Managed cross-functional teams for demand generation, content marketing, and digital projects; produced two-thirds of leads, reduced CPL by 49%, and increased SQLs by 225%.
Head of Marketing at CannaCraft
January 1, 2019 - March 1, 2019Led marketing initiatives for the CannaCraft portfolio, focusing on brand development and go-to-market activities across channels.
GTM Leader at Mesh Brands
January 1, 2018 - January 1, 2019Led go-to-market strategy and brand development for multiple products within Mesh Brands.
Sr Manager at Norton.com
June 1, 2011 - June 1, 2013Marketing leadership for Norton.com, overseeing demand generation and digital initiatives.
Sr Director, Advertising & Promotions, E-Commerce at Hawaiian Airlines
December 1, 2009 - June 1, 2011Directed advertising, promotions, and e-commerce initiatives to strengthen brand presence and convert demand into bookings.
Sr. Marketing Manager at Intuit
February 1, 2009 - November 1, 2009Led marketing initiatives across multiple product areas, driving growth and cross-sell opportunities.
Sr Operations Manager at Intuit
February 1, 2007 - February 1, 2009Oversaw operations supporting marketing functions, enabling scalable campaigns and processes.
Marketing Manager at Intuit
January 1, 2003 - February 1, 2007Managed marketing activities across products with a focus on growth and efficiency.
Education
Master of Business Administration at UC Berkeley, Haas School of Business
January 11, 2030 - January 19, 2026Bachelor of Business Administration at University of Hawai‘i
August 1, 1995 - May 30, 1999Direct & Interactive Marketing Certificate at San Jose State University
January 11, 2030 - January 19, 2026Six Sigma for Marketers at Intuit
January 11, 2030 - January 19, 2026Green Belt Certification at Council for Six Sigma Certification (CSSC)
January 11, 2030 - January 19, 2026Bachelor of Management at University of Hawaii
August 1, 1995 - May 30, 1999Bachelor of Finance at University of Hawaii
August 1, 1995 - May 30, 1999Qualifications
Six Sigma for Marketers
January 11, 2030 - January 19, 2026Green Belt Certification
January 11, 2030 - January 19, 2026Industry Experience
Software & Internet, Media & Entertainment, Consumer Goods, Professional Services, Retail, Travel & Hospitality
Experience Level
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