Viktoria Osomkova

Managed relationships with micro-influencers, agencies, and partners to ensure successful campaign delivery and compliance. Coordinated multi-platform paid social ads on Meta and Twitter. Developed and implemented content strategies including coordinating video and photoshoots. Analyzed social media KPIs and adjusted strategies for maximum effectiveness. Supported brand visibility through participation in partner events and activations. Monitored social trends, competitors, and influencer dynamics to identify opportunities.

Lead social media strategy and KPI-driven execution across multiple platforms such as X, Instagram, Facebook, TikTok, and YouTube. Responsible for end-to-end video content projects involving ambassadors, influencers, and partners, from ideation to distribution. Partnered with influencers and agencies to boost brand visibility and engagement. Utilized AI tools like ChatGPT for copywriting and Midjourney for visuals. Conducted pre- and post-campaign analysis to optimize performance and report insights to senior leadership. Developed amplification plans, managed influencer activations, supported SEO alignment, adapted global brand strategies regionally, and led recruitment and mentoring of junior team members.

Built and maintained influencer relationships and launched collaborative activations. Led social media giveaways and engagement-based promotions. Applied social listening and trend analysis to shape content direction and campaign ideas. Supported live events and brand presence during partner activations.