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Digital storyteller at heart with over 5 years of experience working in fast-paced, innovative industries like iGaming, crypto, and digital entertainment, I specialize in social media, partnerships, and bringing ideas to life through a video-first lens. I’ve collaborated with 30+ influencers and global brands including LALIGA, Newcastle United FC, Arsenal FC, Southampton FC, delivering standout activations that spark real connection and conversation. What drives me is the blend of strategy and creativity – growing communities, testing new formats, and crafting content that feels authentic, fresh, and genuinely worth engaging with.…Digital storyteller at heart with over 5 years of experience working in fast-paced, innovative industries like iGaming, crypto, and digital entertainment, I specialize in social media, partnerships, and bringing ideas to life through a video-first lens. I’ve collaborated with 30+ influencers and global brands including LALIGA, Newcastle United FC, Arsenal FC, Southampton FC, delivering standout activations that spark real connection and conversation. What drives me is the blend of strategy and creativity – growing communities, testing new formats, and crafting content that feels authentic, fresh, and genuinely worth engaging with.

Viktoria Osomkova

Social Media Manager, Content Creator, Content Producer, +3

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Digital storyteller at heart with over 5 years of experience working in fast-paced, innovative industries like iGaming, crypto, and digital entertainment, I specialize in social media, partnerships, and bringing ideas to life through a video-first lens. I’ve collaborated with 30+ influencers and global brands including LALIGA, Newcastle United FC, Arsenal FC, Southampton FC, delivering standout activations that spark real connection and conversation. What drives me is the blend of strategy and creativity – growing communities, testing new formats, and crafting content that feels authentic, fresh, and genuinely worth engaging with.…Digital storyteller at heart with over 5 years of experience working in fast-paced, innovative industries like iGaming, crypto, and digital entertainment, I specialize in social media, partnerships, and bringing ideas to life through a video-first lens. I’ve collaborated with 30+ influencers and global brands including LALIGA, Newcastle United FC, Arsenal FC, Southampton FC, delivering standout activations that spark real connection and conversation. What drives me is the blend of strategy and creativity – growing communities, testing new formats, and crafting content that feels authentic, fresh, and genuinely worth engaging with.

Available to hire

Digital storyteller at heart with over 5 years of experience working in fast-paced, innovative industries like iGaming, crypto, and digital entertainment, I specialize in social media, partnerships, and bringing ideas to life through a video-first lens. I’ve collaborated with 30+ influencers and global brands including LALIGA, Newcastle United FC, Arsenal FC, Southampton FC, delivering standout activations that spark real connection and conversation.

What drives me is the blend of strategy and creativity – growing communities, testing new formats, and crafting content that feels authentic, fresh, and genuinely worth engaging with.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

English

Fluent

Work Experience

Social Media Manager at Yolo Group

May 1, 2024 - Present

Lead social media strategy and KPI-driven execution across multiple platforms such as X, Instagram, Facebook, TikTok, and YouTube. Responsible for end-to-end video content projects involving ambassadors, influencers, and partners, from ideation to distribution. Partnered with influencers and agencies to boost brand visibility and engagement. Utilized AI tools like ChatGPT for copywriting and Midjourney for visuals. Conducted pre- and post-campaign analysis to optimize performance and report insights to senior leadership. Developed amplification plans, managed influencer activations, supported SEO alignment, adapted global brand strategies regionally, and led recruitment and mentoring of junior team members.

Social Media Specialist at Yolo Group

May 1, 2024 - August 20, 2025

Managed relationships with micro-influencers, agencies, and partners to ensure successful campaign delivery and compliance. Coordinated multi-platform paid social ads on Meta and Twitter. Developed and implemented content strategies including coordinating video and photoshoots. Analyzed social media KPIs and adjusted strategies for maximum effectiveness. Supported brand visibility through participation in partner events and activations. Monitored social trends, competitors, and influencer dynamics to identify opportunities.

Social Media Coordinator at Yolo Group

July 1, 2023 - August 20, 2025

Built and maintained influencer relationships and launched collaborative activations. Led social media giveaways and engagement-based promotions. Applied social listening and trend analysis to shape content direction and campaign ideas. Supported live events and brand presence during partner activations.

Customer Experience Agent at Yolo Group

August 1, 2022 - August 20, 2025

Provided communication support via live chats and emails to maintain high customer care standards. Liaised with internal and external stakeholders to resolve issues quickly. Proactively engaged with customers claiming distress regarding gambling levels, handling responsible gambling cases. Provided feedback on daily processes for improvement.

YouTube Manager (contract) at Anna Norway

April 30, 2021 - August 20, 2025

Managed content strategy, SEO optimization, editing, and publishing. Created social graphics and visual identity elements. Conducted channel performance reviews and suggested improvements.

Graphic & Web Designer at Vigral OÜ

December 31, 2019 - August 20, 2025

Designed website and brand identity for a B2B company. Created merchandise and marketing materials.

Graphic & Web Designer at Begonia Wedding & Event Salon

February 28, 2018 - August 20, 2025

Developed website and brand identity for a bridal salon.