Calorie Tracking App Commercial | AI-Powered Product Advertising

The idea was to show how a familiar everyday habit can connect to a bigger fitness goal.

I created this independent spec ad around a beachside scenario, using a visual transformation to introduce a calorie-tracking app. The story moves from the initial hook to the product reveal, making the app part of the narrative rather than just another screen on display.

I focused on the visual storytelling, scene progression, AI-generated footage, and editing to give the concept the feel of a short-form product commercial.

Project type: Independent spec ad
Format: Vertical 9:16 social media video
Services: Creative concept, AI-generated visuals, product integration, and video editing