The makers of a suite of open-source cloud software, Linbit needed to refresh their logo for improved legibility and to strengthen their visual identity. https://www.twine.net/signin
- Logo Designer
Hi, I'm Tracy Alan, a passionate creator and producer with a love for visual storytelling and game design.
Hi, I’m Tracy Alan, a passionate creator and producer with a love for visual storytelling and game design. After traveling the world as a video game journalist and working with multiple studios, I’ve gathered a wealth of experience that I bring to my projects. I’m dedicated to enhancing the player experience through thoughtful design and collaboration with talented teams.
The makers of a suite of open-source cloud software, Linbit needed to refresh their logo for improved legibility and to strengthen their visual identity. https://www.twine.net/signin
The makers of a suite of open-source cloud software, Linbit needed to organize its products and present them as part of a fresh new identity that spoke to the company's core values. My role as lead designer was to develop this new visual identity and apply it to an array of deliverables including a visual style guide, logo, web pages, and exhibition booth graphics. https://www.twine.net/signin
For mobile role-playing game Path of the Oracle, the objective was to create a party selection interface optimized for touch input and considerate of the player's desire for information as they assemble characters into a team. https://www.twine.net/signin
Seize your sword in Katana, a two-player card game. The objective was to create interaction systems that relate the tense nature of samurai combat to dynamic turn-based play. https://www.twine.net/signin https://www.twine.net/signin
The goal was to remaster Silent Hill Origins for touchscreen devices, freshening up this prequel from its original 2007 PlayStation Portable release. • Reconfigure movement input to touchscreen • Implement a combat targeting system • Add input prompts to clarify contextual interactions • Design a new in-game menu system https://www.twine.net/signin
Create, curate, and share playlists in this native mobile app designed to help gamers decide what next to play. https://www.twine.net/signin
Most email marketing platforms feature lackluster interfaces for segmenting audiences, so we sought to create a simpler, more dynamic experience using a single-page UI supported by data visualizations to make the process easier than ever. https://www.twine.net/signin
Mercedes-Benz Stadium wanted to streamline and enhance the food ordering experience in their facility by updating their native mobile app. However, the optimal solution was to customize Global Payment's white-label web app. As product design manager, my job was to adapt an existing web app design to meet the client's particular needs, leveraging three designers of which two were direct reports. https://www.twine.net/signin
Led UX/UI and responsive web design for 8 clients in 5 industries including Living Room Realty, WebMD Health Services, Person Centered Tech, Lakehouse Digital, and Linbit. Constructed an accessible design system and prototypes in Figma for cloud tech company Linbit, ensuring consistency and clarity of process for the 5-person marketing team.
Led UX/UI and responsive web design for 8 clients in various industries. Constructed an accessible design system and developed an e-mail segmentation dashboard optimizing user experience.
Established a game development studio focused on narrative design, assembled a team of 9, and began production on a PC, Mac, and console game. Conducted competitor analysis of 12 narrative games leveraging AI to identify key trends and insights to inform interaction design and improve the overall player experience. Led user research and testing of narrative game prototype built in Unity to refine core mechanics and improve engagement.
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