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I am an experienced Senior PR and communications consultant with over ten years’ experience across agency, in-house and freelance roles, delivering strategic storytelling and earned media impact for 40+ beauty, wellness and lifestyle brands. I am skilled in narrative development, founder positioning, press office management, influencer strategy, relationship building, team management, strategy, events and campaign activations, with a proven ability to translate brand vision into culturally relevant coverage and commercial results. Now working independently, I partner closely with founders and teams to provide senior-level thinking, hands-on execution and flexible support tailored to brands of varying scale. I bring senior- level thinking and hands-on execution to every project, helping brands shape compelling narratives, secure meaningful coverage, and drive measurable results. My approach is collaborative and adaptable, ensuring strategic alignment with brand goals while delivering practical, creative activations and cohesive communications programs.…I am an experienced Senior PR and communications consultant with over ten years’ experience across agency, in-house and freelance roles, delivering strategic storytelling and earned media impact for 40+ beauty, wellness and lifestyle brands. I am skilled in narrative development, founder positioning, press office management, influencer strategy, relationship building, team management, strategy, events and campaign activations, with a proven ability to translate brand vision into culturally relevant coverage and commercial results. Now working independently, I partner closely with founders and teams to provide senior-level thinking, hands-on execution and flexible support tailored to brands of varying scale. I bring senior- level thinking and hands-on execution to every project, helping brands shape compelling narratives, secure meaningful coverage, and drive measurable results. My approach is collaborative and adaptable, ensuring strategic alignment with brand goals while delivering practical, creative activations and cohesive communications programs.

Tracey Kemp

PR Freelancer, Brand Strategist, Marketing Strategist, +3

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I am an experienced Senior PR and communications consultant with over ten years’ experience across agency, in-house and freelance roles, delivering strategic storytelling and earned media impact for 40+ beauty, wellness and lifestyle brands. I am skilled in narrative development, founder positioning, press office management, influencer strategy, relationship building, team management, strategy, events and campaign activations, with a proven ability to translate brand vision into culturally relevant coverage and commercial results. Now working independently, I partner closely with founders and teams to provide senior-level thinking, hands-on execution and flexible support tailored to brands of varying scale. I bring senior- level thinking and hands-on execution to every project, helping brands shape compelling narratives, secure meaningful coverage, and drive measurable results. My approach is collaborative and adaptable, ensuring strategic alignment with brand goals while delivering practical, creative activations and cohesive communications programs.…I am an experienced Senior PR and communications consultant with over ten years’ experience across agency, in-house and freelance roles, delivering strategic storytelling and earned media impact for 40+ beauty, wellness and lifestyle brands. I am skilled in narrative development, founder positioning, press office management, influencer strategy, relationship building, team management, strategy, events and campaign activations, with a proven ability to translate brand vision into culturally relevant coverage and commercial results. Now working independently, I partner closely with founders and teams to provide senior-level thinking, hands-on execution and flexible support tailored to brands of varying scale. I bring senior- level thinking and hands-on execution to every project, helping brands shape compelling narratives, secure meaningful coverage, and drive measurable results. My approach is collaborative and adaptable, ensuring strategic alignment with brand goals while delivering practical, creative activations and cohesive communications programs.

Available to hire

I am an experienced Senior PR and communications consultant with over ten years’ experience across agency, in-house and freelance roles, delivering strategic storytelling and earned media impact for 40+ beauty, wellness and lifestyle brands. I am skilled in narrative development, founder positioning, press office management, influencer strategy, relationship building, team management, strategy, events and campaign activations, with a proven ability to translate brand vision into culturally relevant coverage and commercial results. Now working independently, I partner closely with founders and teams to provide senior-level thinking, hands-on execution and flexible support tailored to brands of varying scale.

I bring senior- level thinking and hands-on execution to every project, helping brands shape compelling narratives, secure meaningful coverage, and drive measurable results. My approach is collaborative and adaptable, ensuring strategic alignment with brand goals while delivering practical, creative activations and cohesive communications programs.

Skills

Copywriting

Brand Identity

Social Media Design

Experience Level

Copywriting

Expert

Brand Identity

Expert

Social Media Design

Expert

Language

English

Fluent

Work Experience

Independent PR & Communications Consultant at Self-employed / Independent

October 1, 2025 - Present

Providing senior-level PR and communications consultancy to beauty, wellness and lifestyle brands, delivering strategic communications, storytelling and campaign strategy tailored to each brand’s goals. Responsibilities include creating bespoke PR and communications strategies, advising founders on narrative development and brand positioning, writing and shaping press materials, leading media, expert and influencer outreach, and supporting brands on project and retained basis through flexible consultancy, events and partnerships.

Senior Account Manager at The Tape Agency

July 1, 2023 - October 1, 2025

Led day-to-day PR strategy, execution and client servicing across beauty, wellness and lifestyle accounts. Developed integrated PR and influencer strategies across print, digital and social; secured top-tier coverage (The Times, Vogue, Sunday Times Style, The Observer Magazine) and delivered strong commercial results. Launched paid influencer and ambassador programs and managed events and activations, budgets and reporting, strengthening media and founder profiling while overseeing a four-person team.

Senior Account Manager – Freelance at The Pharm (part of Ogilvy/VMLY&R)

October 1, 2022 - July 1, 2023

Supported Boots UK account across beauty, value and brand channels. Managed campaign KPIs and budgets, secured top-tier media placements and coordinated seasonal activations. Contributed to Boots Beauty Trend Report 2023 and YoY KPI increases while maintaining strong client relationships.

Senior Account Manager – Freelance at PuRe

October 1, 2021 - January 1, 2022

Managed PR and launch strategy for luxury brands across medical, skincare and beauty. Organized events (e.g., Naturopathica UK pop-up) and cultivated influencer and media relationships to introduce three new brand representations to the UK market.

Communications Manager – Freelance at Beauty SEEN (SEEN Group)

June 1, 2021 - October 1, 2021

Led PR and communications for clients including Kristin Ess, Youth to the People, Aēsop, Zitsticka and Flannels Beauty. Supported Managing Director during client launches, ran day-to-day press office, meetings, budgeting, influencer partnerships, content days and large-scale launch activations.

Freelance PR and Communications Specialist at Self-employed

September 1, 2020 - October 1, 2020

Independent PR and communications services provided to beauty brands, delivering strategy, launches, media relations and influencer work.

Account Manager at Essence PR

November 1, 2019 - July 1, 2020

Worked in a team of six across 12 beauty, skincare & fragrance clients; served as primary client contact, coached and supported executives, and contributed to strategy delivery and pitching.

Senior Press Executive at BRANDstand Communications

June 1, 2018 - October 1, 2019

progressed from Account Executive to Senior Press Executive; managed PR for beauty and skincare brands including IT'S SKIN, KIKO, Jillian Dempsey, Weleda, My Hair Doctor, Dizziak, Bioeffect and Su Man, including press content, events and influencer partnerships.

Press and Social Media Executive at We Are SuperHuman

November 1, 2017 - June 1, 2018

Increased PR value for beauty clients, supported the Yardley fragrance launch targeting Gen-Z and Millennials; managed UK press launch event, post-launch coverage and expanded media and influencer networks.

Communications Assistant at Estée Lauder

September 1, 2015 - July 1, 2017

Across Estée Lauder accounts including Estée Lauder, Aerin, Estée Lauder x Victoria Beckham and The Estée Edit; contributed as part of a team, coaching, writing, pitching, and supporting PR delivery.