Product designer passionate about building human-centered experienced

Tracy Wang

Product designer passionate about building human-centered experienced

Available to hire

Product designer passionate about building human-centered experienced

Language

English
Fluent

Work Experience

Product Design Intern at Mobalytics
August 1, 2024 - October 23, 2025
Conducted user interviews, usability testing, and journey mapping to identify pain points in navigation and information architecture. Designed and iterated wireframes and interactive prototypes, improving user flow clarity and task completion time by 25%. Collaborated cross-functionally with designers, engineers, and stakeholders to deliver accessible, user-centered features aligned with business goals. Applied design thinking methodologies to rework feature layouts, reducing cognitive load and enhancing in-game decision-making.
Customer Experience Consultant at Bell
August 1, 2023 - October 23, 2025
Designed and prototyped a digitized support flow for the mobile app using mid-fidelity wireframes, projected to save $700K annually. Conducted competitive benchmarking in the streaming industry to identify usability gaps and product opportunities. Synthesized research insights into actionable design recommendations; won 1st place in the intern case competition.
Co-Founder & Product Designer at TinyRiceStudio
January 1, 2025 - October 23, 2025
Built the visual identity and product experience for an Etsy store with 4,000+ orders and $20K+ revenue. Designed digital and physical products using cohesive iconography, branding, and layout systems. A/B tested social content and optimized visual language, growing TikTok to 500K+ and Instagram to 10K+ followers.
Visual Design Lead at Hackthe6ix
August 1, 2023 - October 23, 2025
Designed and scaled a responsive visual system, including icon sets, color palettes, and visual components. Delivered high-fidelity designs across web, mobile, and social platforms, doubling user engagement. Partnered with UX designers and developers to translate user flows into high-fidelity mock-ups, applying mobile/web design patterns and accessibility standards for consistency and usability.
Product Design Intern at Mobalytics
August 1, 2024 - October 23, 2025
Product Design Intern at Mobalytics. Conducted user interviews, usability testing, and journey mapping to identify pain points in navigation and information architecture. Designed and iterated wireframes and interactive prototypes, improving user flow clarity and task completion time by 25%. Collaborated cross-functionally with designers, engineers, and stakeholders to deliver accessible, user-centered features aligned with business goals. Applied design thinking to rework feature layouts, reducing cognitive load and enhancing in-game decision-making.
Customer Experience Consultant at Bell
August 1, 2023 - October 23, 2025
Designed and prototyped a digitized support flow for the mobile app using mid-fidelity wireframes, projected to save $700K annually. Conducted competitive benchmarking in the streaming industry to identify usability gaps and product opportunities. Synthesized research insights into actionable design recommendations; won 1st place in the intern case competition.
Co-Founder & Product Designer at TinyRiceStudio
January 1, 2025 - October 23, 2025
Built the visual identity and product experience for an Etsy store with 4,000+ orders and $20K+ revenue. Designed digital and physical products using cohesive iconography, branding, and layout systems. A/B tested social content and optimized visual language, growing TikTok to 500K+ followers and Instagram to 10K+ followers.
Visual Design Lead at Hackthe6ix
August 1, 2023 - October 23, 2025
Designed and scaled a responsive visual system, including icon sets, color palettes, and visual components. Delivered high-fidelity designs across web, mobile, and social platforms, doubling user engagement. Partnered with UX designers and developers to translate user flows into high-fidelity mock-ups, applying mobile/web design patterns and accessibility standards for consistency and usability.
Product Designer at MSA United
November 1, 2025 - November 17, 2025
Led UX and competitive audits, user research, strategy, ideation, and prototyping for MSA United, a global nonprofit consortium supporting rare neurological disease research; improved navigation and accessibility for caregivers, researchers, patients, and stakeholders across 10+ partner organizations.
Product Design Intern at Mobaly tics
August 1, 2024 - August 1, 2024
Designed wireframes and prototypes for a gaming analytics platform to enhance player navigation; conducted 5+ user interviews and usability tests, improving tool discovery and reducing task completion time by 25%.
Co-Founder & Product Designer at TinyRice Studio
January 1, 2025 - January 1, 2025
Built and scaled the brand identity and end-to-end product experience for an Etsy store (4,000+ orders, $20K+ revenue), achieving a 5-star rating and 20% customer retention. Designed and produced short-form social content, growing TikTok to 500K+ and Instagram to 10K+ followers.
Customer Experience Consultant at Bell
August 1, 2023 - August 1, 2023
Conducted user research and competitive benchmarking to identify UX and product opportunities in the media streaming space. Prototyped digital support flows for mobile and web platforms, projected to save $700K annually in operational costs. Synthesized research into actionable design recommendations for the MyBell app; won 1st place in the 2023 case competition.
Visual Design Lead at Hack The6ix
August 1, 2023 - August 1, 2023
Directed two hackathons (2,000+ applicants, 42% YoY growth) with 400+ participants; led the design team across UX/UI, design systems, reusable components, marketing, and sponsorship packages, resulting in a 2× increase in user engagement. Collaborated with developers to deliver clear, structured design handoffs with component specs, responsive behavior, and accessibility requirements, ensuring accurate implementation across mobile and web.
VP of Design at Western Esports & Gaming
May 1, 2023 - May 1, 2023
Headed branding and marketing by modernizing the club’s identity, designing scalable systems, esports jerseys, streaming assets, and club merch; achieved 260% growth to 1,600 members and 213% growth in member engagement.
Designer at Ivey Business Review
May 1, 2023 - May 1, 2023
Collaborated with authors and editors to create digital assets and data visualizations for 6+ published articles using Adobe Suite.

Education

BSc, HBA at Ivey Business School & Western University
January 11, 2030 - April 1, 2025
BSc, HBA in Computer Science and Honours Business Administration at Ivey Business School & Western University
January 11, 2030 - April 1, 2025
BSc in Computer Science and Honours Business Administration (HBA) at Ivey Business School & Western University
January 11, 2030 - June 1, 2025

Qualifications

RU Hacks Top 3
January 11, 2030 - October 23, 2025
Best Hardware Hack
January 11, 2030 - October 23, 2025
Best Education Hack
January 11, 2030 - October 23, 2025
Wolfram Alpha Award
January 11, 2030 - October 23, 2025
Suske New Venture Finalist (2022)
January 11, 2030 - January 1, 2022
Dean’s Honour List
January 11, 2030 - October 23, 2025
Western Scholarship of Excellence
January 11, 2030 - October 23, 2025

Industry Experience

Gaming, Software & Internet, Media & Entertainment, Education, Professional Services, Non-Profit Organization