Consumer Experience Manager, Product Marketing at Aventiv

Lead the direct marketing implementation of the consumer experience and customer journey with creative and analytical strategies. Develop go-to-market campaigns to foster engagement, resulting in product utilization and sales. Using data-driven insights, optimize the use of CRM for customer segmentation and analysis to maximize effectiveness. Collaborate cross-functionally across other business units.

Marketing Manager at Labelmaster

Develop leading-edge marketing strategies to drive incremental sales growth. Lead all aspects of integrated sales and marketing campaigns to ensure seamless implementation of new product launches. Collaborate with sales teams to design high-impact, compelling marketing collateral. Administer creative agency and budget of large-scale marketing programs with key ROI/metric dashboards. Launched company-wide pricing/loyalty reward program, resulting in increased profitability of gross margins of 18K+ customers. Funnel 720+ new sales prospects through multiple lead generation channels, yielding $336,000 in revenue. Generated over $245,000 in sales revenue by pioneering a pre-lease product campaign with pre-order sales.

Manager, Marketing Communications / Product Manager at Vista Dental Products

Directed lead generation programs to enhance customer acquisition and engagement. Created high-impact marketing collateral and advertisement materials, including magazines, videos, direct mailers, brochures, emails, and a website for the sales team and distributors. Achieved 9% and 14% Open and Click-through rates, respectively, while maintaining less than $8 customer acquisition costs. Elevated global awareness of 300+ product lines by leading all aspects of branding, marketing, and communications.

Consumer Experience Manager, Product Marketing at Aventiv

Lead the direct marketing implementation of the consumer experience and customer journey with creative and analytical strategies. Develop go-to-market campaigns to foster engagement, resulting in product utilization and sales. Using data-driven insights, optimize the use of CRM for customer segmentation and analysis to maximize effectiveness. Collaborate cross-functionally across other business units.

Marketing Manager at Labelmaster

Develop leading-edge marketing strategies to drive incremental sales growth. Lead all aspects of integrated sales and marketing campaigns to ensure seamless implementation of new product launches. Collaborate with sales teams to design high-impact, compelling marketing collateral. Administer creative agency and budget of large-scale marketing programs with key ROI/metric dashboards. Launched company-wide pricing/loyalty reward program, increasing profitability for 18K+ customers. Generated over $336,000 in revenue from 720+ new sales prospects and $245,000 in revenue from a pre-lease product campaign.

Manager, Marketing Communications | Product Manager at Vista Dental Products

Directed lead generation programs to enhance customer acquisition and engagement. Created high-impact marketing collateral and advertisements, including magazines, videos, direct mailers, brochures, emails, and a website for the sales team and distributors. Achieved 9% Open and 14% Click-through rates, while maintaining a CAC under $8. Elevated global awareness of 300+ product lines by leading all branding, marketing, and communications.

Consumer Experience Manager, Product Marketing at Aventiv

Lead the direct marketing implementation of the consumer experience and customer journey with creative and analytical strategies. Develop go-to-market campaigns to foster engagement, resulting in product utilization and sales. Optimized CRM-driven segmentation and analysis to maximize effectiveness; collaborated cross-functionally across business units.

Marketing Manager at Labelmaster

Developed marketing strategies to drive incremental sales growth; led integrated sales and marketing campaigns; collaborated with sales on high-impact collateral; managed creative agencies and budgets for large-scale programs with ROI dashboards. Launched pricing/loyalty initiatives and led multi-channel lead generation, contributing to revenue growth.