Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a Senior Art Director with 15+ years shaping retail and CPG brands across in-house teams, agencies, and shopper environments. I turn ambiguous inputs into clear, ownable brand expression that travels from packaging-adjacent systems to campaigns, social, in-store touchpoints. I excel at balancing brand consistency, speed, and creative judgment, collaborating across marketing, strategy, and product teams to deliver scalable design systems for growing brands. I thrive in cross-functional settings and have led teams and partnerships to bring brand platforms to life across digital, experiential, and retail channels.…I'm a Senior Art Director with 15+ years shaping retail and CPG brands across in-house teams, agencies, and shopper environments. I turn ambiguous inputs into clear, ownable brand expression that travels from packaging-adjacent systems to campaigns, social, in-store touchpoints. I excel at balancing brand consistency, speed, and creative judgment, collaborating across marketing, strategy, and product teams to deliver scalable design systems for growing brands. I thrive in cross-functional settings and have led teams and partnerships to bring brand platforms to life across digital, experiential, and retail channels.

Travis Caravan

Art Director, Graphic Designer, Brand Designer, +3





I'm a Senior Art Director with 15+ years shaping retail and CPG brands across in-house teams, agencies, and shopper environments. I turn ambiguous inputs into clear, ownable brand expression that travels from packaging-adjacent systems to campaigns, social, in-store touchpoints. I excel at balancing brand consistency, speed, and creative judgment, collaborating across marketing, strategy, and product teams to deliver scalable design systems for growing brands. I thrive in cross-functional settings and have led teams and partnerships to bring brand platforms to life across digital, experiential, and retail channels.…I'm a Senior Art Director with 15+ years shaping retail and CPG brands across in-house teams, agencies, and shopper environments. I turn ambiguous inputs into clear, ownable brand expression that travels from packaging-adjacent systems to campaigns, social, in-store touchpoints. I excel at balancing brand consistency, speed, and creative judgment, collaborating across marketing, strategy, and product teams to deliver scalable design systems for growing brands. I thrive in cross-functional settings and have led teams and partnerships to bring brand platforms to life across digital, experiential, and retail channels.

Available to hire

I’m a Senior Art Director with 15+ years shaping retail and CPG brands across in-house teams, agencies, and shopper environments. I turn ambiguous inputs into clear, ownable brand expression that travels from packaging-adjacent systems to campaigns, social, in-store touchpoints.

I excel at balancing brand consistency, speed, and creative judgment, collaborating across marketing, strategy, and product teams to deliver scalable design systems for growing brands. I thrive in cross-functional settings and have led teams and partnerships to bring brand platforms to life across digital, experiential, and retail channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Art Director at TeamDigital

May 1, 2025 - December 1, 2025

Lead visual direction for integrated campaigns across NASCAR and Carnival Cruise Lines, defining look and feel, layouts, and scalable design systems across digital and experiential touchpoints. Translate briefs into visual narratives, developing campaign frameworks that extend across social, web, presentations, and live activations. Partner with copywriters, strategists, and producers to ensure cohesive storytelling and brand consistency across all executions. Oversee execution from concept through final delivery, maintaining a high standard of craft while managing multiple timelines and stakeholders.

Freelance Senior Designer at FEAST / NEWDAY / HORACE MANN

July 1, 2024 - Present

Designed projects for Diageo clients across 20 initiatives; created PowerPoint templates for meetings with 100+ attendees; developed custom logos and icons for 50 clients; executed 3D renders for large-format displays using AI to enhance design; increased brand visibility by 30% and improved design efficiency by 25% by integrating AI tools.

Senior Art Director at RECRUITICS

January 1, 2022 - July 1, 2024

Led visual concepting and execution for integrated brand and recruitment campaigns for clients including Dunkin’, Dollar Tree, and CommonSpirit Health. Collaborated closely with copywriters and strategy teams to develop Employee Value Proposition platforms and campaign systems that translated across social, OOH, web, and paid media. Shaped visual storytelling through layout, typography, and hierarchy, ensuring each execution reinforced the core campaign idea. Presented creative concepts and visual direction to internal stakeholders and clients, guiding feedback and refinements through launch.

Freelance Senior Designer at MULTIPLE CLIENTS

July 1, 2019 - January 1, 2022

Designed logos and materials for 6 industries; streamlined 20-40 projects with tight deadlines and increased revenue by 20% in one month; enhanced client satisfaction by delivering versatile design solutions for 5 major brands; improved project alignment by collaborating with 6 clients on requirements and budgets; led 50 design projects from concept to production across various industries.

Senior Art Director at CATAPULT MARKETING

October 1, 2013 - July 1, 2019

Concepted and art directed large-scale shopper and brand campaigns for AB InBev brands including Bud Light, supporting national retail and experiential initiatives. Defined visual systems and campaign expressions across in-store environments, digital assets, and event executions. Partnered with copywriters, account teams, and production partners to bring campaign ideas to life with clarity and consistency. Ensured all creative aligned with brand standards while pushing for bold, attention-driving executions.

Senior Art Director at Team Digital

May 1, 2025 - December 31, 2025

Led visual direction for large-scale brand initiatives supporting NASCAR and Carnival Cruise Lines, aligning creative expression across digital, experiential, and live environments. Translated broad business goals into clear creative frameworks that internal teams and external partners could execute against consistently. Acted as creative point of contact across multiple stakeholders to ensure alignment from concept through execution. Ensured visual consistency while adapting creative for different audiences, formats, and moments.

Independent Senior Art Director / Brand Designer at Multiple Clients

July 1, 2019 - Present

Supported in-house brand and marketing teams with design systems, templates, and campaign assets across CPG, finance, and consumer sectors. Created presentation frameworks and toolkits used internally for leadership alignment and external partner communication. Helped teams move faster by simplifying creative systems and improving design efficiency. Used AI tools to accelerate ideation and production while maintaining brand standards and human judgment.