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I’m a Senior Packaging & Brand Identity Designer with eight years of experience leading end-to-end packaging and print development for beauty, lifestyle, and consumer brands. As Senior Global Packaging & Print Lead at Essor, I guide the entire creative process: from concept and materials to final launch, across a portfolio of 30+ international brands. (Boka, Freshcap, Fullstar, Ironflask, Zitsticke etc.) I established and continue to grow the company’s packaging function, setting strategy, driving sustainability initiatives, and mentoring designers to elevate design quality and consistency. My role spans concept creation, visual and text alignment, legal and supplier coordination, material sampling, and trend analysis to ensure every piece is both visually striking and customer-focused. Previously, I was the pioneer designer at Sunnies Face, shaping branding, packaging, and full campaign visuals for iconic products like Fluffmatte, Lip Dip, Dream Cream. etc. I’ve also worked at Vic Beauté in Brazil, L’Oréal Philippines (under Maybelline and NYX), and VMV Hypoallergenics. I specialize in translating brand identity into packaging that captures attention on shelf, in photos, and in customers’ hands, always with meticulous attention to detail and a forward-looking eye for new materials and techniques.…I’m a Senior Packaging & Brand Identity Designer with eight years of experience leading end-to-end packaging and print development for beauty, lifestyle, and consumer brands. As Senior Global Packaging & Print Lead at Essor, I guide the entire creative process: from concept and materials to final launch, across a portfolio of 30+ international brands. (Boka, Freshcap, Fullstar, Ironflask, Zitsticke etc.) I established and continue to grow the company’s packaging function, setting strategy, driving sustainability initiatives, and mentoring designers to elevate design quality and consistency. My role spans concept creation, visual and text alignment, legal and supplier coordination, material sampling, and trend analysis to ensure every piece is both visually striking and customer-focused. Previously, I was the pioneer designer at Sunnies Face, shaping branding, packaging, and full campaign visuals for iconic products like Fluffmatte, Lip Dip, Dream Cream. etc. I’ve also worked at Vic Beauté in Brazil, L’Oréal Philippines (under Maybelline and NYX), and VMV Hypoallergenics. I specialize in translating brand identity into packaging that captures attention on shelf, in photos, and in customers’ hands, always with meticulous attention to detail and a forward-looking eye for new materials and techniques.

Treesha Cruz

Packaging Designer, Brand Designer, Creative Director, +2

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I’m a Senior Packaging & Brand Identity Designer with eight years of experience leading end-to-end packaging and print development for beauty, lifestyle, and consumer brands. As Senior Global Packaging & Print Lead at Essor, I guide the entire creative process: from concept and materials to final launch, across a portfolio of 30+ international brands. (Boka, Freshcap, Fullstar, Ironflask, Zitsticke etc.) I established and continue to grow the company’s packaging function, setting strategy, driving sustainability initiatives, and mentoring designers to elevate design quality and consistency. My role spans concept creation, visual and text alignment, legal and supplier coordination, material sampling, and trend analysis to ensure every piece is both visually striking and customer-focused. Previously, I was the pioneer designer at Sunnies Face, shaping branding, packaging, and full campaign visuals for iconic products like Fluffmatte, Lip Dip, Dream Cream. etc. I’ve also worked at Vic Beauté in Brazil, L’Oréal Philippines (under Maybelline and NYX), and VMV Hypoallergenics. I specialize in translating brand identity into packaging that captures attention on shelf, in photos, and in customers’ hands, always with meticulous attention to detail and a forward-looking eye for new materials and techniques.…I’m a Senior Packaging & Brand Identity Designer with eight years of experience leading end-to-end packaging and print development for beauty, lifestyle, and consumer brands. As Senior Global Packaging & Print Lead at Essor, I guide the entire creative process: from concept and materials to final launch, across a portfolio of 30+ international brands. (Boka, Freshcap, Fullstar, Ironflask, Zitsticke etc.) I established and continue to grow the company’s packaging function, setting strategy, driving sustainability initiatives, and mentoring designers to elevate design quality and consistency. My role spans concept creation, visual and text alignment, legal and supplier coordination, material sampling, and trend analysis to ensure every piece is both visually striking and customer-focused. Previously, I was the pioneer designer at Sunnies Face, shaping branding, packaging, and full campaign visuals for iconic products like Fluffmatte, Lip Dip, Dream Cream. etc. I’ve also worked at Vic Beauté in Brazil, L’Oréal Philippines (under Maybelline and NYX), and VMV Hypoallergenics. I specialize in translating brand identity into packaging that captures attention on shelf, in photos, and in customers’ hands, always with meticulous attention to detail and a forward-looking eye for new materials and techniques.

Available to hire

I’m a Senior Packaging & Brand Identity Designer with eight years of experience leading end-to-end packaging and print development for beauty, lifestyle, and consumer brands.

As Senior Global Packaging & Print Lead at Essor, I guide the entire creative process: from concept and materials to final launch, across a portfolio of 30+ international brands. (Boka, Freshcap, Fullstar, Ironflask, Zitsticke etc.) I established and continue to grow the company’s packaging function, setting strategy, driving sustainability initiatives, and mentoring designers to elevate design quality and consistency. My role spans concept creation, visual and text alignment, legal and supplier coordination, material sampling, and trend analysis to ensure every piece is both visually striking and customer-focused.

Previously, I was the pioneer designer at Sunnies Face, shaping branding, packaging, and full campaign visuals for iconic products like Fluffmatte, Lip Dip, Dream Cream. etc. I’ve also worked at Vic Beauté in Brazil, L’Oréal Philippines (under Maybelline and NYX), and VMV Hypoallergenics.

I specialize in translating brand identity into packaging that captures attention on shelf, in photos, and in customers’ hands, always with meticulous attention to detail and a forward-looking eye for new materials and techniques.