Kinohi Fishing Hoodie: Apparel Concept Direction

This project focused on apparel concept direction for Kinohi Collective, a Hawaii-inspired brand creating fishing and outdoor lifestyle apparel. The work centered on refining hoodie visuals, fish artwork placement, scale texture direction, front/back layout decisions, and production-ready presentation.

I helped shape the creative direction of the hoodie by reviewing the visual concept, adjusting the product presentation, improving layout clarity, and making sure the design felt stronger for a real apparel release.

The project shows my ability to support fashion and product-based brands with apparel direction, visual storytelling, client communication, design refinement, and brand-aligned product presentation.