ARBRI “TRELL” CUTHRELLトレル / カスレル

This project explores AI-assisted campaign visuals for fashion, streetwear, and culture-driven brands. The work includes cinematic product scenes, character-led storytelling, visual world-building, and campaign concepts inspired by fashion retail, streetwear drops, and brand activations.

The goal was to show how strong creative direction can make a product or brand feel more memorable before a campaign even launches. These visuals combine styling, mood, brand atmosphere, product storytelling, and social-first presentation.

This project shows my ability to create visual concepts that help brands communicate stronger identity, sharper campaign energy, and more scroll-stopping content.

This project focused on creating a custom fraternity apparel concept with jacket design direction, patch placement, embroidery details, color coordination, and production-focused visual planning.

I developed the creative direction and presentation for a custom apparel system that needed to feel organized, wearable, meaningful, and aligned with the fraternity’s identity. The work included layout decisions, design refinement, product storytelling, and preparation for manufacturer communication.

This project shows my ability to turn a clothing idea into a clearer apparel concept with strong visual direction, client communication, and production-aware design thinking.

This project focused on apparel concept direction for Kinohi Collective, a Hawaii-inspired brand creating fishing and outdoor lifestyle apparel. The work centered on refining hoodie visuals, fish artwork placement, scale texture direction, front/back layout decisions, and production-ready presentation.

I helped shape the creative direction of the hoodie by reviewing the visual concept, adjusting the product presentation, improving layout clarity, and making sure the design felt stronger for a real apparel release.

The project shows my ability to support fashion and product-based brands with apparel direction, visual storytelling, client communication, design refinement, and brand-aligned product presentation.