Fraternity Apparel System: Custom Jacket Design

This project focused on creating a custom fraternity apparel concept with jacket design direction, patch placement, embroidery details, color coordination, and production-focused visual planning.

I developed the creative direction and presentation for a custom apparel system that needed to feel organized, wearable, meaningful, and aligned with the fraternity’s identity. The work included layout decisions, design refinement, product storytelling, and preparation for manufacturer communication.

This project shows my ability to turn a clothing idea into a clearer apparel concept with strong visual direction, client communication, and production-aware design thinking.