Available to hire
Hi, I’m Brandon Lee. I’m a multidisciplinary marketer, content creator, and entrepreneur based in Singapore with over 15 years of experience spanning digital marketing, tech startups, ecommerce, recruitment, and community-building. I help local businesses grow visibility and generate leads through strategic branding, compelling content, and performance marketing. I’ve built websites, run Meta ads, set up webinars, and produced video content for clients across wellness, fengshui, entertainment, interior design, crypto, and education. I also train SME owners on using generative AI to scale campaigns and operations.
While I love big ideas, I get excited about scrappy execution and underdog brands. I design end-to-end marketing and content systems, script and shoot videos, and translate complex concepts into clear messages. My work blends creative storytelling with data-driven optimization, and I thrive collaborating with founders who value speed, experimentation, and impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Marketer at Freelance
March 1, 2024 - PresentCreated and launched marketing campaigns for local businesses across wellness, fengshui, entertainment, and interior design; built websites for artists/clients; planned Meta ad campaigns; produced video content; scripted and edited marketing videos; built end-to-end sales funnels and ran webinars; provided training and strategy sessions.
Freelance Marketer
March 1, 2024 - PresentCreated and launched marketing campaigns for local businesses across wellness, fengshui, entertainment, and interior design sectors. Developed websites and executed Meta (Facebook/Instagram) ad campaigns focused on lead generation and sales conversion. Produced various video content and managed live webinars. Designed ad creatives, landing pages, and email sequences. Collaborated and advised clients on branding and digital strategies while delivering training sessions.
Freelance Marketer
March 1, 2024 - PresentCreated and launched marketing campaigns for local businesses across wellness, fengshui, entertainment, and interior design sectors. Created websites, planned and executed Meta ad campaigns for lead generation and sales conversion, produced video content, built sales funnels and managed live webinars. Advised clients on branding and digital strategy and delivered training and strategy sessions.
Head of Marketing and Community Growth at Excelerate SG (Entity X Pte Ltd)
February 29, 2024 - July 24, 2025Led growth initiatives for the Excelerate F&B community, built revenue streams, identified partnership opportunities, and managed team recruitment. Collaborated with governmental boards to engage the F&B sector. Organized community events and managed social media marketing and advertisements for events. Planned and executed annual year-end events and engaged with community members on Telegram.
Head of Marketing and Community Growth at Excelerate SG (Entity X Pte Ltd)
February 28, 2024 - July 24, 2025Spearheaded growth in the Excelerate F&B community, built revenue streams, identified partnership opportunities, recruited and managed team members, collaborated with stat boards, organized community events, planned and executed social media marketing, ran advertisements, created video content, and engaged with the F&B community online.
Head of Marketing and Community Growth at Excelerate SG (Entity X Pte Ltd)
March 1, 2023 - February 29, 2024Spearheaded growth in the F&B community, identified partnerships, recruited core team, collaborated with government agencies, organized talks/events, and managed social media marketing and event advertising.
Marketing Manager at Sleep Future (Thirty Living Pte Ltd)
November 30, 2022 - July 24, 2025Led marketing for web3 company Sleep Future, pioneering the sleep-to-earn concept and creating an integrated offline and online ecosystem. Managed teams across multiple roles, negotiated CEX listings, and executed viral marketing campaigns gaining over 3 million organic views. Launched a mobile app with 300K registrations and a crypto token with staking platform. Raised $2M from token and NFT sales. Managed mattress business marketing and expanded retail outlets.
Marketing Manager at Sleep Future (Thirty Living Pte Ltd)
November 30, 2022 - July 24, 2025Led a web3 company pioneering the sleep-to-earn concept, created the ecosystem combining offline and online utility, managed a team, identified partnerships in web3, negotiated CEX listings, executed viral marketing campaigns gaining 3M views, managed sleep and crypto events, grew social media followers, launched apps and tokens, raised $2M from token and NFT sales, managed mattress business marketing, and executed sales campaigns on e-commerce platforms.
Marketing Manager at Sleep Future (Thirty Living Pte Ltd)
November 1, 2021 - November 30, 2022Pioneered a web3 ‘sleep-to-earn’ ecosystem; hired and managed teams; negotiated partnerships and listings; crafted viral marketing techniques and grew social channels; launched mobile app and token with significant user acquisition.
Director and Digital Marketing Coach at ATC Digital Marketing Pte Ltd
October 31, 2021 - July 24, 2025Managed sales and marketing for a coaching business, overseeing a digital marketing agency specializing in media buying across Facebook, YouTube, and TikTok. Coached over 1000 business owners in digital transformation and notably helped scale MySleep’s revenue from $30K to $1M in three months.
Director and Digital marketing coach at ATC Digital Marketing Pte Ltd
October 31, 2021 - July 24, 2025Managed sales and marketing for coaching business and digital marketing agency, coached business owners on digital business transformation, successfully coached MySleep from $30K to $1M in revenue within 3 months, and coached over 1000 business owners across different industries.
Digital Marketer at The Invincible Sales Machine (TISM)
December 31, 2020 - July 24, 2025Co-founded a digital marketing agency. Assisted insurance agents in developing social media campaigns, generating leads through paid advertising on Facebook and Google, and managing lead-to-appointment processes including copywriting and designing marketing materials.
Digital Marketer at The Invincible Sales Machine (TISM)
December 31, 2020 - July 24, 2025Started a two-man digital marketing agency, helped insurance agents develop social media campaigns, generated warm leads through paid ads on Facebook and Google, handled copywriting, marketing materials design, ebook content creation, and lead to appointment management automation.
Director and Digital Marketing Coach at ATC Digital Marketing Pte Ltd
October 1, 2019 - October 31, 2021Conducted seminars/webinars to sell digital marketing courses; managed agency media buying; coached business owners on digital transformation and helped scale MySleep revenue substantially.
Founder, Ecommerce shop owner at Wet Designs Pte Ltd
December 31, 2018 - July 24, 2025Created and operated an apparel brand, Wetteeshirt. Managed website development, SEO optimization, email marketing, and multi-channel paid advertising. Expanded distribution to various retail outlets and revived other apparel brands. Achieved media features and significant business growth.
Founder, Ecommerce shop owner at Wet Designs Pte Ltd
December 31, 2018 - July 24, 2025Created apparel brand 'Wetteeshirt', designed website on Woocommerce and Shopify, optimized for SEO, implemented email marketing, social media marketing, and paid ads, conducted retargeting and abandoned cart recovery campaigns, expanded distribution channels offline, revived old apparel brands, and gained media features.
Financial Consultant at NTUC Income
June 30, 2018 - July 24, 2025Achieved Rookie Achievers Club recognition in 2016, providing financial advisory services.
Financial Consultant at NTUC Income
June 30, 2018 - July 24, 2025Achieved rookie achievers club in 2016.
Digital Marketer at The Invincible Sales Machine (TISM)
May 1, 2017 - December 31, 2020Built a 2-person agency from scratch; generated warm leads through paid ads; copywriting and marketing material design; automation and client campaigns.
Financial Consultant at NTUC Income
June 1, 2016 - June 30, 2018Rookie achievers club in 2016; financial planning and client advisory.
Co-founder at OpenRecruiters Pte Ltd
May 31, 2016 - July 24, 2025Led innovation in HR procedures, offering recruitment technology solutions. Managed business development, marketing, PR, and strategic partnerships before company wind down.
Co-founder at OpenRecruiters Pte Ltd
May 31, 2016 - July 24, 2025Encouraged innovation in HR procedures, managed human resources, job advice services, marketing and PR, business development, and strategic partnerships.
Founder, Ecommerce Shop Owner at Wet Designs Pte Ltd
October 1, 2014 - December 31, 2018Created and grew an apparel brand; designed websites on Woocommerce/Shopify; SEO optimization; multi-channel distribution; launched and marketed across outlets.
Business Development and Recruitment Manager (Medical & Pharmaceuticals division) at Live'N Love Pte Ltd
July 31, 2013 - July 24, 2025Identified new business opportunities, negotiated service agreements, generated leads, and trained recruitment teams. Managed recruitment activities including job advice, candidate sourcing, background checks, and organized career fairs.
Business Development and Recruitment Manager (Medical & Pharmaceuticals division) at Live'N Love Pte Ltd
July 31, 2013 - July 24, 2025Managed business development and recruitment, identified new business opportunities, generated leads via cold-calling and referrals, negotiated service agreements, mentored recruiters, sourced candidates, conducted background checks, headhunted, and organized career fairs.
Co-founder at OpenRecruiters Pte Ltd
July 1, 2013 - May 31, 2016Technology-driven recruitment firm; innovation in HR procedures, marketing, and partnerships.
Senior Recruitment Consultant, Medical and Science Division at Search Network Pte Ltd
May 31, 2012 - July 24, 2025Handled full recruitment cycle for technical and medical-related roles including sourcing, interviewing, and negotiating offers. Managed and trained a team of consultants, developed new clients, and maintained recruitment statistics. Awarded Best Salesperson in multiple quarters and year 2011.
Senior Recruitment Consultant, Medical and Science Division at Search Network Pte Ltd
May 31, 2012 - July 24, 2025Handled recruitment for technical and medical positions, provided job advice, attracted candidates via advertisements and social media, interviewed and screened candidates, negotiated pay rates, coordinated interviews and appointments, managed benefit administration, led a team, developed clients, and received multiple sales awards.
Senior Recruitment Consultant, Medical and Science Division at Search Network Pte Ltd
October 1, 2009 - May 31, 2012Full-scope recruitment for technical, biomedical, executive roles; candidate sourcing and client relationship management.
Business Development Executive at Inkstation Pte Ltd
September 30, 2009 - July 24, 2025Handled sales, customer service, and web development tasks including managing online store, SEO, and marketing. Designed marketing materials and maintained company website while achieving a 20% sales increase.
Business Development Executive at Inkstation Pte Ltd
September 30, 2009 - July 24, 2025Managed sales, customer service, website design and management, SEO, online marketing, customer accounts development, order processing, product updates, flyer and video advertisement design, and retail sales duties.
Business Development Executive at Inkstation Pte Ltd
August 1, 2007 - September 30, 2009Online store development, SEO, e-commerce marketing, and sales channel expansion.
Sales and Operations Executive at TR3DIO
June 30, 2007 - July 24, 2025Oversaw operations, customer account development, order dispatch, and equipment maintenance. Managed a team of designers and programmers for multimedia projects, liaised with clients, and ensured smooth project execution.
Sales and Operations Executive at TR3DIO
June 30, 2007 - July 24, 2025Oversaw operations, developed customer accounts, managed order dispatch and processing, maintained audio and video machinery, troubleshooted machinery, liaised with clients, and managed a team of designers and programmers.
Sales and Operations Executive at TR3DIO
June 1, 2005 - June 30, 2007Oversee operations, client liaison, project planning, and coordinating multimedia production teams.
Education
Diploma at Nanyang Polytechnic
January 1, 2002 - December 31, 2002GCE 'O' Levels at Yio Chu Kang Secondary School
January 1, 1997 - December 31, 1997Diploma at Nanyang Polytechnic
January 1, 2002 - December 31, 2002GCE 'O' Levels at Yio Chu Kang Secondary School
January 1, 1997 - December 31, 1997Diploma at Nanyang Polytechnic
January 11, 2030 - January 1, 2002Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Financial Services, Education, Retail, Professional Services, Software & Internet, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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