Available to hire
I’m a Growth & CRM Strategist helping B2C, B2B, and SaaS brands build high-performing lead generation and lifecycle systems. With 10+ years of experience across international markets, I design automated funnels that turn traffic into qualified leads—and leads into loyal customers. Whether you need smarter CRM journeys, multi-channel campaign strategy, or scalable marketing ops, I deliver results that lower CAC and grow pipeline. Oracle Markie finalist. HubSpot, Eloqua & Braze certified. Remote-ready.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Beginner
German
Beginner
Work Experience
Freelance CRM and Growth Marketing Consultant at Freelance
March 1, 2024 - PresentDesigned and executed user acquisition strategies for B2C education, tech, and utilities brands across mobile and web platforms; improved MQL quality and acquisition ROI by 28%. Consulted on CRM and marketing automation platforms (Braze, HubSpot) for international markets including UK, US, and ANZ. Partnered cross-functionally on attribution models, user segmentation, and performance marketing optimization.
Digital Marketing Lead at Gentrack Global
January 31, 2024 - July 24, 2025Delivered 162% YoY website traffic growth and 1101% lead generation increase through comprehensive top-of-funnel growth strategies and demand generation campaigns in a PLG environment. Implemented HubSpot CRM and launched high-performing leads and partner nurture and lifecycle campaigns with advanced segmentation for regional markets. Led multi-channel growth loops across Meta, LinkedIn, Google Ads, and SEO achieving 4.1M+ impressions and 24K+ clicks, optimizing customer acquisition cost (CAC) by 31%. Developed content marketing strategy and customer storytelling program, contributing to 46% improvement in MQL conversion rates. Collaborated with Sales and Customer Success teams to improve retention rates and revenue growth through lifecycle marketing initiatives.
Senior Manager – Marketing Automation at Victoria University
August 31, 2022 - July 24, 2025Directed lifecycle marketing and growth campaigns, achieving 186% of application targets through targeted nurture programs. Managed GDPR-compliant marketing automation via Oracle Eloqua and CDP integrations for segmentation and scoring. Launched multi-channel A/B testing initiatives and performance dashboards for real-time acquisition tracking. Partnered with Sales and Student Success teams to optimize customer journeys across acquisition, onboarding, and retention, improving overall student lifecycle experience. Finalist for Oracle Markie Award for data-driven acquisition strategy.
CRM Campaign Manager at Medibank Private
December 31, 2018 - July 24, 2025Led multi-channel B2C retention and lifecycle campaigns, achieving 16% NPS increase through personalized customer journey optimization and messaging refinement. Developed customer storytelling and sales enablement programs using Salesforce Marketing Cloud, reducing churn by 22% and improving lead-to-customer conversion. Generated 300+ marketing qualified leads (MQLs) via growth experimentation and content marketing initiatives.
Marketing Analyst / Senior Marketing Coordinator at Western Union / Mettler Toledo
December 31, 2016 - July 24, 2025Delivered international B2B lead generation and partner marketing campaigns across APAC, ANZ, and North America. Achieved 32% lead growth and exceeded KPIs by 47% through data-driven segmentation and multi-channel campaigns. Integrated Salesforce CRM with Oracle Eloqua to improve lead quality.
Freelance CRM and Growth Marketing Consultant at Remote
March 1, 2024 - PresentDesigned and executed user acquisition strategies for B2C education, tech, and utilities brands across mobile and web platforms; improved MQL quality and acquisition ROI by 28%. Consulted on CRM and marketing automation platforms (Braze, HubSpot) for international markets including UK, US, and ANZ. Partnered cross-functionally on attribution models, user segmentation, and performance marketing optimization.
Digital Marketing Lead at Gentrack Global, Melbourne and Remote
January 31, 2024 - July 24, 2025Delivered 162% YoY website traffic growth and 1101% lead generation increase through comprehensive top-of-funnel growth strategies and demand generation campaigns in a PLG environment. Implemented HubSpot CRM and launched high-performing leads and partner nurture and lifecycle campaigns with advanced segmentation for regional markets. Led multi-channel growth loops across Meta, LinkedIn, Google Ads, and SEO achieving 4.1M+ impressions, 24K+ clicks, and optimized customer acquisition cost (CAC) by 31%. Implemented advanced A/B testing roadmaps and channel optimization for paid and owned channels, improving lead-to-opportunity conversion and sales enablement effectiveness. Developed content marketing strategy and customer storytelling program including case studies, testimonials, and thought leadership content, contributing to 46% improvement in marketing qualified lead (MQL) conversion rates. Collaborated cross-functionally with Sales and Customer Success teams on customer journey optim
Senior Manager – Marketing Automation at Victoria University, Melbourne and Remote
August 31, 2022 - July 24, 2025Directed lifecycle marketing and growth campaigns, achieving 186% of application targets through targeted nurture programs. Managed GDPR-compliant marketing automation via Oracle Eloqua and CDP integrations for segmentation and scoring. Launched multi-channel A/B testing initiatives and performance dashboards for real-time acquisition tracking. Partnered with Sales and Student Success teams on customer journey optimization across acquisition, onboarding, and retention touchpoints, improving overall student lifecycle experience. Finalist, Oracle Markie Award “Best Use of Data SMB” for data-driven Open Day acquisition strategy.
CRM Campaign Manager at Medibank Private, Melbourne
December 31, 2018 - July 24, 2025Led multi-channel B2C retention and lifecycle campaigns, achieving 16% NPS increase through personalized customer journey optimization and messaging refinement. Developed customer storytelling and sales enablement programs using Salesforce Marketing Cloud, reducing churn by 22% and improving lead-to-customer conversion. Managed growth experimentation and performance optimization, generating 300+ marketing qualified leads (MQLs) via strategic positioning and content marketing initiatives.
Marketing Analyst at Western Union
December 31, 2016 - July 24, 2025Delivered international B2B lead generation and partner marketing campaigns across APAC, ANZ, and North America. Achieved 32% lead growth and exceeded KPIs by 47% through data-driven segmentation and multi-channel campaigns. Integrated Salesforce CRM with Oracle Eloqua for improved lead quality.
Senior Marketing Coordinator at Mettler Toledo
December 31, 2016 - July 24, 2025Delivered international B2B lead generation and partner marketing campaigns across APAC, ANZ, and North America. Achieved 32% lead growth and exceeded KPIs by 47% through data-driven segmentation and multi-channel campaigns. Integrated Salesforce CRM with Oracle Eloqua for improved lead quality.
Freelance CRM and Growth Marketing Consultant at Remote
March 1, 2024 - PresentDesigned and executed user acquisition strategies for B2C education, tech, and utilities brands across mobile and web platforms; improved MQL quality and acquisition ROI by 28%. Consulted on CRM and marketing automation platforms (Braze, HubSpot) for international markets including UK, US, and ANZ. Partnered cross-functionally on attribution models, user segmentation, and performance marketing optimization.
Digital Marketing Lead at Gentrack Global, Melbourne and Remote
January 31, 2024 - July 24, 2025Delivered 162% YoY website traffic growth and 1101% lead generation increase through comprehensive top-of-funnel growth strategies and demand generation campaigns in a PLG environment. Implemented HubSpot CRM and launched high-performing leads and partner nurture and lifecycle campaigns with advanced segmentation for regional markets. Led multi-channel growth loops across Meta, LinkedIn, Google Ads, and SEO achieving 4.1M+ impressions, 24K+ clicks, and optimized customer acquisition cost (CAC) by 31%. Implemented advanced A/B testing roadmaps and channel optimization, improving lead-to-opportunity conversion and sales enablement effectiveness. Developed content marketing strategy and customer storytelling programs, contributing to 46% improvement in marketing qualified lead (MQL) conversion rates. Collaborated cross-functionally with Sales and Customer Success teams on customer journey optimization, improving retention rates and revenue growth.
Senior Manager – Marketing Automation at Victoria University, Melbourne and Remote
August 31, 2022 - July 24, 2025Directed lifecycle marketing and growth campaigns, achieving 186% of application targets through targeted nurture programs. Managed GDPR-compliant marketing automation via Oracle Eloqua and CDP integrations for segmentation and scoring. Launched multi-channel A/B testing initiatives and performance dashboards for real-time acquisition tracking. Partnered with Sales and Student Success teams on customer journey optimization across acquisition, onboarding, and retention touchpoints. Finalist, Oracle Markie Award “Best Use of Data SMB” for data-driven Open Day acquisition strategy.
CRM Campaign Manager at Medibank Private, Melbourne
December 31, 2018 - July 24, 2025Led multi-channel B2C retention and lifecycle campaigns, achieving 16% NPS increase through personalized customer journey optimization and messaging refinement. Developed customer storytelling and sales enablement programs using Salesforce Marketing Cloud, reducing churn by 22% and improving lead-to-customer conversion. Managed growth experimentation and performance optimization, generating 300+ marketing qualified leads via strategic positioning and content marketing initiatives.
Marketing Analyst / Senior Marketing Coordinator at Western Union / Mettler Toledo
December 31, 2016 - July 24, 2025Delivered international B2B lead generation and partner marketing campaigns across APAC, ANZ, and North America. Achieved 32% lead growth and exceeded KPIs by 47% through data-driven segmentation and multi-channel campaigns. Integrated Salesforce CRM with Oracle Eloqua for improved lead quality.
Education
Bachelor of Communications at Deakin University, Australia
January 1, 2011 - December 31, 2011Bachelor of Communications at Deakin University, Australia
January 1, 2011 - December 31, 2011Bachelor of Communications at Deakin University, Australia
January 1, 2011 - December 31, 2011Qualifications
Industry Experience
Software & Internet, Education, Energy & Utilities, Telecommunications, Financial Services, Consumer Goods, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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