Hi, I’m Mihnea Trușcă, a UX/UI Designer, Creative Director, and Senior Graphic Designer with over 25 years of experience in graphic design, UX/UI, advertising, and marketing. I’ve delivered creative solutions for Vodafone, J.W. Marriott, Nike, and eMAG across national and international projects. I’m open to remote, part-time, or project-based opportunities and proficient in Figma, Framer, and Generative AI, always exploring new tools to elevate user experiences. I’m known for meticulous attention to detail, proactive problem-solving, and a strong focus on user-friendly, impactful design. I excel at leading creative teams, mentoring junior designers, and translating complex client needs into innovative visual and interactive experiences. I enjoy shaping brand identities and omni-channel campaigns, ensuring consistency across digital products, print, and motion. I thrive in collaborative environments and aim to deliver designs that are not only beautiful but also intuitive and accessible for all users.…

Mihnea Alexandru Trușcă

PRO

Hi, I’m Mihnea Trușcă, a UX/UI Designer, Creative Director, and Senior Graphic Designer with over 25 years of experience in graphic design, UX/UI, advertising, and marketing. I’ve delivered creative solutions for Vodafone, J.W. Marriott, Nike, and eMAG across national and international projects. I’m open to remote, part-time, or project-based opportunities and proficient in Figma, Framer, and Generative AI, always exploring new tools to elevate user experiences. I’m known for meticulous attention to detail, proactive problem-solving, and a strong focus on user-friendly, impactful design. I excel at leading creative teams, mentoring junior designers, and translating complex client needs into innovative visual and interactive experiences. I enjoy shaping brand identities and omni-channel campaigns, ensuring consistency across digital products, print, and motion. I thrive in collaborative environments and aim to deliver designs that are not only beautiful but also intuitive and accessible for all users.…

Available to hire

Hi, I’m Mihnea Trușcă, a UX/UI Designer, Creative Director, and Senior Graphic Designer with over 25 years of experience in graphic design, UX/UI, advertising, and marketing. I’ve delivered creative solutions for Vodafone, J.W. Marriott, Nike, and eMAG across national and international projects. I’m open to remote, part-time, or project-based opportunities and proficient in Figma, Framer, and Generative AI, always exploring new tools to elevate user experiences. I’m known for meticulous attention to detail, proactive problem-solving, and a strong focus on user-friendly, impactful design.

I excel at leading creative teams, mentoring junior designers, and translating complex client needs into innovative visual and interactive experiences. I enjoy shaping brand identities and omni-channel campaigns, ensuring consistency across digital products, print, and motion. I thrive in collaborative environments and aim to deliver designs that are not only beautiful but also intuitive and accessible for all users.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
French
Beginner
German
Beginner

Work Experience

UX/UI Designer at Vodafone Romania
August 1, 2020 - Present
In an Agile SCRUM environment, designed intuitive UI, created prototypes, and developed app flows and use cases for design validation on an international scale. Involved in requirements gathering, user analysis, information architecture, UI design, usability testing, and implementation. Managed multiple projects, adapted to revisions, and maintained keen attention to detail. Adapted UI elements based on brand guidelines for local needs. Used Figma, Sketch, Craft/InVision, Plant, and Miro for design and delivery. Mentored junior colleagues in new skills.
Jedi Graphic Designer / Creative Director at Clinicile Dentare Dr. Leahu
May 1, 2019 - July 31, 2024
Led rebranding Efforts and developed comprehensive brand kits for dental clinics and subsidiaries. Designed advertising materials across brands, including templates for newsletters, banners, and general advertising. Managed prepress for print materials, office decoration design, and the Academia Spatiala Dr Leahu project. Coordinated freelance teams, interacted with all departments for design needs, and mentored younger colleagues. Created movie and animated illustrations and worked with development teams to implement designs on the website.
Jedi Graphic Designer / Creative Director at Skin Media
October 1, 2017 - May 31, 2019
Developed new brand imagery and advertising materials for a leading IT & CE import and distribution company, covering brands like BaByliss, Crock-Pot, Breville, and Nikon. Created templates for various advertising materials, managed prepress for print, and designed office decorations. Mentored junior designers and collaborated with development teams for website implementation.
Jedi Graphic Designer / Creative Director at Altex Romania
November 1, 2015 - September 30, 2017
Developed strong online presence for Romania's #1 Brick&Mortar retailer, leading a creative team to build omni-channel campaigns. Redesigned and rethought parts of the online platform and created advertising materials for all subsidiaries. Mentored younger designers and implemented new advertising mechanics and contest ideas.
UX/UI at Creative Media Development
June 1, 2014 - November 30, 2015
Reshaped dating platforms and online advertising strategies, focusing on landing pages, email marketing, and UI/UX improvements. Developed new branding, redesigned website functionalities, and adapted UX/UI for mobile platforms. Managed prepress, promotional product design, and conducted A/B testing for online advertising.
Jedi Creative Director / UX/UI at eMAG.ro - Dante International
May 1, 2010 - June 30, 2014
Enhanced the graphic design department; redesigned eMAG.ro's position and functionalities with a new UX/UI approach and a mobile version. Managed prepress, promotional product design, and collaborated on rebranding efforts with Brandient. Mentored juniors, conducted A/B testing, and implemented Flash animations and newsletter efficiency testing.
UX/UI (Freelance) at One Working Forger (Spotted Frog, Philadelphia, USA)
September 1, 2011 - August 31, 2013
Creative web design focusing on integrating illustrations into web design using HTML5 and CSS5. Art directed projects, ensured designs met the latest UX/UI standards, and developed branding.
Art Director / UX/UI at The Hatters
August 1, 2008 - May 31, 2010
Coordinated a team of designers, set agency design style, and mentored team members. Created concepts for brands (JYSK, JW Marriott, InterSport) and designed brand books, catalogs, and corporate identities. Prepared materials for offset printing and designed Flash websites.
Art Director / UX/UI at J.C. Lloyds & Partners
September 1, 2006 - August 31, 2008
Coordinated a team of up to 5 designers and web developers, setting agency design style. Created concepts and designed branding materials for major clients like Nike, JW Marriott, Mitsubishi. Designed and developed websites in Flash and basic HTML.
UX/UI / Graphic Designer (Freelance) at InterMingle, Australia
July 1, 2008 - June 30, 2018
Creative web design and art direction for various web design projects. Designed with the latest UX/UI standards and managed logo/branding design.
Art Director / UX/UI at DTP Media
February 1, 2003 - September 30, 2006
Co-founded an advertising agency, handling design layouts, web design, D, and motion graphics. Learned Macromedia Flash and basic HTML coding, managed production, and mentored junior designers.
Layout Designer at MobiPress
January 1, 2001 - February 28, 2003
Main layout designer for mobile technology publications like Telecom Magazine and Golf-Club Magazine.
Daily Newspaper DTP at Baricada Group
June 1, 1992 - September 30, 1992
DTP role, designing newspaper layouts, adjusting images, and preparing for offset printing.
Senior Graphic Designer at Apogee Communications - Las Vegas, NV, USA
February 1, 2005 - September 30, 2007
Collaborated on various projects for major clients, including NOKIA. Delivered print and digital design, branding, and campaign assets.
Music Events Advertising Designer at Club A
July 1, 2000 - November 30, 2000
Rebranded the club and designed all event materials, overseeing print and production.
Jedi Graphic Designer / Creative Director at Clinicile Dentare D r. Leahu
May 1, 2019 - July 1, 2024
Led rebranding efforts and developed comprehensive brand kits for the dental clinics and their subsidiaries. Designed advertising materials across all brands, including newsletters, banners, and general advertising. Managed prepress for print materials, office decoration design, and directed the Academia Spatiala Dr. Leahu project. Coordinated freelance teams, interacted with all departments for design needs, and mentored younger colleagues. Created movie and animated illustrations and worked with development teams to implement designs on the website.
Art Director/UX/UI at The Hatters
August 1, 2008 - May 1, 2010
Coordinated a team of designers, set agency design style, and mentored team members. Created concepts for various brands (JYSK, JW Marriott, InterSport) and designed brand books, catalogs, and corporate identities. Prepared materials for offset printing and designed Flash websites.
Art Director/UX/UI at J.C. Lloyds & Partners
September 1, 2006 - August 1, 2008
Coordinated a team of up to designers and web developers, setting agency design style. Created concepts and designed branding materials for major clients like Nike, JW Marriott, and Mitsubishi. Designed and developed websites in Flash and basic HTML.
UX/UI/Graphic Designer (Freelance) at InterMingle, Australia
July 1, 2008 - June 1, 2018
Creative web design and art direction for various web design projects. Designed using the latest UX/UI standards and managed logo/branding design.
Art Director/UX/UI at DTP Media
February 1, 2003 - September 1, 2006
Co-founded an advertising agency, handling design layouts, web design, and motion graphics. Learned Macromedia Flash and basic HTML coding, managed production, and mentored junior designers.
Senior Graphic Designer at Apogee Communications - Las Vegas, Nevada USA
February 1, 2005 - September 1, 2007
Collaborated on various projects for major clients, including NOKIA.

Education

Bachelor's Degree in Arts (BA) at University of Theatrical and Cinematography Arts “I.L. Caragiale” Bucharest, Romania
January 11, 2030 - February 13, 2026
Bachelor's Degree in Arts (BA) at University of Theatrical and Cinematography Arts “I.L. Caragiale” Bucharest
January 11, 2030 - February 16, 2026

Qualifications

LCCI Level 3 English For Business (Reading and Writing)
January 11, 2030 - February 13, 2026
Letter of recommendation from JW Marriott Marketing Manager
January 11, 2030 - February 13, 2026
LCCI Level 3 English For Business (Reading and Writing)
January 11, 2030 - February 16, 2026
Letter of recommendation from J.W. Marriott Marketing Manager
January 11, 2030 - February 16, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Telecommunications, Software & Internet
    paper VODAFONE TRANSFER CREDIT

    Adapt and reimagined the Transfer Credit user flow for the Vodafone App, according to the new Vodafone Design System. Problem: An update was needed on an old and flunky flow that, after some research, was pretty used by customers and it was not available in any other Vodafone operating country. Solution: Integrate the new Vodafone Design System into this flow and make it very easy to setup for customers. One issue was that the transferable amount of credit might vary from customer to customer and availability, so the need to make that clear and avoid call-center inquiry added to the task. Challenge: What has started as a local journey, in time became a contribution to the components catalog for the entire company and thus it became international and also adaptable to each country adopting it. Result: The revamped UX for the Transfer Credit feature improved task success by 30%, and reduced time-to-complete transfers by 25%. User satisfaction measured via TNPS scores rose 20%, while customer service tickets related to credit transfers decreased by 40%.