Corinne Tsamba

Key achievement: Transformed CRM strategy by shifting focus from acquisition to retention, increasing customer lifetime value. Developed data-driven segmentation to optimize email campaigns, contributing to a 10% increase in online sales. Improved open rates to 48% and click rates to 4.7% through A/B testing of subject lines & CTAs. Implemented automated workflows (cart abandonment, re-engagement, loyalty programs) to nurture leads effectively.

Key Achievement: Successfully launched the organization’s first virtual awareness event on LinkedIn, increasing fundraising opportunities. Coordinated cross-departmental teams to deliver impactful marketing campaigns aligned with organizational goals. Co-organized 7 physical corporates fundraising events to support guide dog training programs.

Key Achievement: Exceeded lead generation targets by 110% for six consecutive months through highly segmented email strategies. Designed monthly targeted campaigns based on customer insights, resulting in a 10% increase in lead conversion. Mentored a team of 2 email marketers, providing weekly feedback to improve segmentation accuracy and ensure seamless campaign execution. Improved lead generation by 10% through data-driven segmentation and A/B testing of email subject lines, copywriting frameworks and CTAs.