Available to hire
I am a results-driven Email Marketing Specialist with 5+ years of experience optimizing CRM strategies to drive engagement, retention, and conversions. I build automated workflows, leverage data-driven segmentation, and run rigorous A/B testing to push performance in fast-paced industries. I excel at translating complex data insights into high-impact email campaigns that accelerate growth.
I’m ready to elevate your email strategy to strengthen retention, lifetime value, and conversions. Let’s discuss your goals.
Experience Level
Language
English
Fluent
Work Experience
Digital Marketing Manager at Floèm
May 1, 2024 - October 23, 2025Key achievement: Transformed CRM strategy by shifting focus from acquisition to retention, increasing customer lifetime value. Developed data-driven segmentation to optimize email campaigns, contributing to a 10% increase in online sales. Improved open rates to 48% and click rates to 4.7% through A/B testing of subject lines & CTAs. Implemented automated workflows (cart abandonment, re-engagement, loyalty programs) to nurture leads effectively.
Digital Marketing Assistant at Irish Guide Dogs for the Blind
December 1, 2023 - October 23, 2025Key Achievement: Successfully launched the organization’s first virtual awareness event on LinkedIn, increasing fundraising opportunities. Coordinated cross-departmental teams to deliver impactful marketing campaigns aligned with organizational goals. Co-organized 7 physical corporates fundraising events to support guide dog training programs.
Digital Marketing Manager (Full remote) at Vidata
January 1, 2023 - October 23, 2025Key Achievement: Exceeded lead generation targets by 110% for six consecutive months through highly segmented email strategies. Designed monthly targeted campaigns based on customer insights, resulting in a 10% increase in lead conversion. Mentored a team of 2 email marketers, providing weekly feedback to improve segmentation accuracy and ensure seamless campaign execution. Improved lead generation by 10% through data-driven segmentation and A/B testing of email subject lines, copywriting frameworks and CTAs.
Digital Marketing & Report Sales Manager at Tematys
November 1, 2019 - October 23, 2025Key Achievement: Doubled market study report sales by implementing segmentation-driven email marketing campaigns. Developed automated email promotions generating 80% of quarterly sales targets. Used data analysis to identify hot leads and boost additional sales by 10% through targeted campaigns. Co-authored 7 whitepapers, leading to brand placement in Europa Science magazine.
Education
Executive Master’s in Digital Project Management at ECEMA Business School
January 1, 2017 - December 31, 2018Master’s in International Trade at University of Paris Est Marne-la-Vallée
January 1, 2013 - December 31, 2014Engineer in Scientific Instrumentation at Polytechnic University of Lille
January 1, 2009 - December 31, 2013Qualifications
Industry Experience
Financial Services, Software & Internet, Media & Entertainment, Professional Services, Education
Experience Level
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