I lead creativity through the lens of story. Every campaign, activation, or brand experience I direct is anchored in narrative. I build big ideas that begin with powerful storytelling and scale across platforms. I take messy ideas, big goals, or complex strategies and shape them into videos that land with clarity and purpose. Not just beautiful visuals, but stories that actually mean something. I’ve been doing this for over 15 years, working with brands, institutions, and leadership teams across government, innovation, and sustainability. From national campaigns to launch films, keynote videos, and fast-paced social content, I’ve worked across formats and industries to bring ideas to life. I work closely with people, founders, creatives, comms leads, and decision makers, to make sure the story holds up from the first frame to the final cut. I don’t just manage the process. I lead it calmly, think clearly, and care deeply about getting it right.

Maree Tseleaux Banzon

I lead creativity through the lens of story. Every campaign, activation, or brand experience I direct is anchored in narrative. I build big ideas that begin with powerful storytelling and scale across platforms. I take messy ideas, big goals, or complex strategies and shape them into videos that land with clarity and purpose. Not just beautiful visuals, but stories that actually mean something. I’ve been doing this for over 15 years, working with brands, institutions, and leadership teams across government, innovation, and sustainability. From national campaigns to launch films, keynote videos, and fast-paced social content, I’ve worked across formats and industries to bring ideas to life. I work closely with people, founders, creatives, comms leads, and decision makers, to make sure the story holds up from the first frame to the final cut. I don’t just manage the process. I lead it calmly, think clearly, and care deeply about getting it right.

Available to hire

I lead creativity through the lens of story. Every campaign, activation, or brand experience I direct is anchored in narrative.

I build big ideas that begin with powerful storytelling and scale across platforms.

I take messy ideas, big goals, or complex strategies and shape
them into videos that land with clarity and purpose. Not just beautiful visuals,
but stories that actually mean something.

I’ve been doing this for over 15 years, working with brands, institutions, and
leadership teams across government, innovation, and sustainability. From
national campaigns to launch films, keynote videos, and fast-paced social
content, I’ve worked across formats and industries to bring ideas to life.

I work closely with people, founders, creatives, comms leads, and decision makers,
to make sure the story holds up from the first frame to the final cut. I
don’t just manage the process. I lead it calmly, think clearly, and care deeply
about getting it right.

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Language

English
Fluent
Tagalog
Fluent

Work Experience

Managing Creative Director at Relevant Projects
June 1, 2025 - Present
Leading a boutique creative studio delivering brand storytelling, video content, and integrated creative direction for UAE-based clients in the innovation and sustainability sectors. Developed and executed content for: ADIO Automotive Cluster Launch (motion design), AD Chamber (motion design), Khalifa Fund (project management, explainer video direction, design, animation, storyboard), The Sustainable Times (content and event strategy), and Sustainnovate (creative, and event strategy). Production & Collaboration: Delivered cluster launch and rebrand motion design and storytelling assets for ADIO and AD Chamber. Collaborated with art directors and animators for Khalifa Fund rebrand video under a subcontracted team structure.
Creative Lead at GMOLx / GMIS
May 1, 2025 - September 12, 2025
Narrative & Strategy Alignment: Developed content strategies and creative direction for campaigns aligned with UAE Vision 2031 and economic diversification goals. Delivered storytelling-driven campaigns for GMIS 2019-2023; UNIDO General Assembly 2019; Mohamed Bin Rashid Initiative for Global Prosperity; Start AD; DRIFTx 2024; World Padel Tour 2023; GIFIS in partnership with Lloyd’s Register Foundation and Cambridge Government & Industry Collaborations. Worked with UAE entities including MoIAT, TDRA ICT Fund, Abu Dhabi DED, Bayanat, Abu Dhabi Mobility, Abu Dhabi DMT. Produced documentaries (TDRA ICT Fund), opening ceremony films (UNIDO GA), and content strategy for major public sector initiatives. Team Leadership & Creative Oversight: Led a team of 3 creatives; Directed third-party agency collaboration; Developed modular campaign frameworks; Oversaw post-production for cross-channel cutdowns. Recognition & Strategic Pitches: Conceptualised winning pitches for Dubai Holding, Community
Head of Creative Multimedia Services at Solar Entertainment Network
November 1, 2016 - September 12, 2025
Creative Operations & Campaign Delivery: Managed creative and production teams delivering campaigns across six broadcast channels for global consumer brands including Coca-Cola, Unilever, Pfizer, McDonald’s, and Nissan. Integrated high-impact regional campaigns into network programming. Directed commercial production for Pfizer’s Stresstab s TVC, resulting in measurable sales growth. Improved delivery quality to 98% KPI via structured creative workflows and cross-functional coordination. Content Licensing & Brand Partnerships: Worked with licensed content and branding from Fox Corporation, Warner Media, NBC Universal, and NBA. Technical Innovation & Workflow Development: Achieved over 50% cost savings by optimizing production timelines, editing systems, and creative resourcing; Led the transition from SD to HD; Built in-house multimedia team.

Education

Bachelor’s Degree, Mass Communication & Media Studies at University of Perpetual Help System DALTA
June 1, 2000 - March 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Media & Entertainment, Professional Services, Telecommunications, Energy & Utilities